Can you Bing it?

Word is that Microsoft is striding towards progress in its plight to compete with Google’s internet search lead. (We recommend a catapult). Microsoft has dubbed its latest challenger “Bing”. It would certainly seem that search can be as catchy to get into as the names they go by, requiring tenacity to brand and compete.
The unveiling of Bing will signify that Microsoft may be beginning to progress in its efforts to revive its internet search business, which is dominated by Google and tailed by Yahoo, placing Microsoft in 3rd place.
The marketing minds of Microsoft are aiming for Bing to depict a sound, similar to a bell to signify the moment when a search provides an answer. Aha! We get it now. Bing is fully equipped to assist users with locating goods and services, and responding to typical search queries. Yusuf Mehdi, senior vice president of Microsoft’s online audience business groups described Bing as “the sound of found”.

Google rose to infamy relatively quickly, so much so that the word google itself began to be used synonymously with search. Bing is Microsoft’s answer to Google, a term that Bill Gates no doubt hopes users will begin to embrace, and to um…Bing things. Bing is set to replace Microsoft’s Live Search, which replaced MSN Search. Billions of dollars later, the company is paying attention to Google’s tactics (which include a quirky name).

Google’s fast track has plunged them into a cozy lead over other search business competitors, in fact, it would seem as though there are no competitors. It is, of course, too soon to tell if Microsoft’s rebranding tactic will have much of an impact against such a force. Relayed by Deep Blue Interactive, Fort Lauderdale web design and online marketing firm.