DeveloPrint's Management to Address European TransPromo Summit
high-tech | 10/07/2009
Dan Peer, Chairman and President of DeveloPrint, and Dotan Buchsweiler, Managing Director and CEO of DeveloPrint, will address digital-print professionals attending the European TransPromo Summit in Belgium.
DeveloPrint is a one-stop-shop service provider specializing in integrating, managing and customizing mass digital print solutions and services. In the presentation, titled "It's all about ROI", Peer and Buchsweiler will share with the audience DeveloPrint's philosophy and service solution. The main message will be that carrying out a TransPromo initiative is not enough, and that it also requires turning it into a live marketing communication platform with 'real added value'.
The European TransPromo Summit, organized by InfoTrends and 4IT Group, focuses on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The event will take place October 6-7, 2009 at the Square Brussels Meeting Centre in Brussels, Belgium.
During the session, which will take place on Wednesday, 7 October 2009, at 12.10-12.55, Peer and Buchsweiler will present a study case of a company that managed to show an exceptional return on investment through the implementation of a successful TransPromo strategy.
