What is vidéomail ?
pureblogueur | 04/30/2008
Traditional media offers the potential to reach a large number of potential customers more or less depending on the targeted media. But these methods are usually very expensive and won’t provide you any measurable ROI (return on investment).
The Internet offers a variety of communication opportunities in different forms; banners, logos, viral marketing, etc. Costs are lower and the ROI is measurable because you pay by hits.
However, it is difficult to communicate a complete message and you may often need to be referred to a more detailed site.
Vidéomail is a combination of the best of traditional media and the Internet.
In fact, you can deliver a fully personalised and complete message in addition to the latest technology available in images, videos, diagrams, charts…
As you are able to monitor your ROI in an exacting manner you will reach your targeted customer.
Not only is the impact of videomail and the response rates much higher, the returns are also greater.
Finally, the costs associated with videomail are relatively low.
However, before embarking on this adventure your professional needs should be clearly defined. To do so, it’s important to ask four questions.
How is it used?
Videomail can be used in many situations. In internal communication (boosting sales force, presentation of results, corporate films and communication to shareholders ...)
Equally in external communication (customer loyalty, VIP customer information, solicitation of new customers, video newsletters, event communications, press relations, promotional offers, greeting cards, etc.)
It can also be used for more complex and prestigious achievements. (Catalogue, showroom presentations, product models ...)
When is it used?
There is no period especially suitable for videomail use. The use of videomail is determined and specific to each video and customer need.
However, regular use of video as an information tool (e.g. monthly newsletters) is an excellent way to create regular communication with your customers, employees and prospects.
Target Audience?
Using technology pre-installed on all modern computers means that anyone with an Internet connection of more than 128 kb / s (current minimum standard suppliers 1024kb / s) can successfully play videomail.
Therefore, the audience evolves from the message being communicated.
How is it transmitted?
Videomail can be delivered by e-mail with the simple creation of an HTML page and a link to this page. (A live broadcast of the video in the mail will be blocked by firewalls or anti-virus software)
It’s also possible to transmit videos automatically (or not) via websites, or via company intranet.
Videomail can still be used instead of online banner advertising.
When is it used?
There is no period especially suitable for videomail use. The use of videomail
is determined and specific to each video and customer need.
However, regular use of video as an information tool (e.g. monthly newsletters)
is an excellent way to create regular communication with your customers,
employees and prospects.
Target Audience?
Using technology pre-installed on all modern computers means that anyone with
an Internet connection of more than 128 kb / s (current minimum standard
suppliers 1024kb / s) can successfully play videomail.
Therefore, the audience evolves from the message being communicated.
How is it transmitted?
Videomail can be delivered by e-mail with the simple creation of an HTML page and
a link to this page. (A live broadcast of the video in the mail will be blocked
by firewalls or anti-virus software)
It’s also possible to transmit videos automatically (or not) via websites, or
via company intranet.
Videomail can still be used instead of online banner advertising.
