Chrysler’s five year plan
habser | 11/09/2009
Chrysler and Lancia have joined forces to work on a very similar brand image, with the operations being overseen by Olivier Francois. Since the Chrysler 300C and Lancia Thesis are very similar propositions, Francois suggested this setup. He says that in the future, both brands will get models that reflect “timeless elegance” and recapture “style and cachet.”
