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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

 

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Author:Adrian Ryans
Type:Hardcover
ISBN:0470742976
Publisher:Wiley
Number of items:1
Number of pages:272
Publication date:2009-04-13
Subjects:Business & Management, Business competition, Brand name products, Marketing, Marketing +, Marketing Management, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Economics / Marketing / General, Marketing - General, Mergers & Acquisitions, Brand choice, Price cutting, Product management, Management & Business: General

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