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Sounds Like OCD

Tom Asacker, points to a new book by Lucas Conley. He does so after venting about Laura Ries' poorly constructed advice to brand managers. Here's the heart of her demented argument : Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the...

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Talking like an insider.

Those in the know will love what they see here. What seems arcane to an outsider is pure poetry to an insider, and that can make an ad highly polarizing and highly relevant. A formula often ignored and/or feared by...

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I Plan; Therefore I Am

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre . | View | Upload your own note: click full view to see this presentation 798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies' blog (he used to work at Wieden); VCU is...

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BBC 1XTRA - "monkey" - (2008) :30 (UK)

Having spent my youth drooling over every inch of "Tank girl", I'm dead exited that Jamie Hewlett did this. It's awesome. It's rawkin' ossom, because it's Jamie's . Screw people who think the opposite, I'm a loyal fan. Nyah! For Audio fans, Damon Albarn did the score. Yes, that adds up to one slice of Gorillaz. How cool are the Beijing Olympics on BBC? Way cooler than anywhere else. Agency: RKCR/Y&R,...

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Weekend reading and viewing

Steve sends us this video, way too true. And Your Business Bookyard, now as a free download to entice you to buy the book.

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Denver Elevates Their Award Show

Karsh\Hagan senior copywriter, Matt Ingwalson, sent me an innaugural copy of The 50 , Denver's new awards annual (as a way to promote 2008's show). I'm glad he did. I rarely look at award show books these days, but this one pulled me in. First off, there's no Best of Show, just 50 big ideas, one after the next. And there are no categories, which I appreciate. A big idea is a big idea. Who cares what...

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San Francisco welcomes Bernadette Peters—and Plaid

She’ll be appearing at the bookstore next to where we had coffee today. But remember people, for your own safety, she will not be signing memorabilia. Make a note. More pics from the day’s events here . +

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GET Interactive and Gydget Announce Groundbreaking New Technology for Monetizing Video Content on Social Networking Sites

WINSTON-SALEM, N.C., July 25 /PRNewswire/ -- GET Interactive, an advertising technology company, and Gydget, a social media marketing platform company, are announcing a groundbreaking new capability that allows social networking users and their friends to shop for products that appear in video content on their profile pages. GET Interactive brings innovative technology to consumers, brands and content...

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Coal. Cheap, Abundant, Clean.

Ad-hacks. When comedy groups have nailed the whole execution of "real people talking about the product/lifetsyle/emotional" thing - you know you have to stop using those testimonial cut-away in nice scenery ads, right? Please? Pretty please with sugar on top? just quit doing this already! read more

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NFL, NBC Plan Football Online

The NFL and NBC Sports plan to announce a deal Monday to stream 17 regular-season games on the Web. The move could potentially give the NFL another bargaining chip in broadcast negotiations.

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Kids’ Gaming Ethics and Immersive Virtual Worlds (Part 2)

Are “cheat codes” a symbol of impatient multi-taskers incapable of working through frustration that need to leap frog over the hard part of life? Or a conduit to open new challenges at higher levels of engagement at a self-motivating pace? With fuzzy ethics, blurred boundaries and zig-zags aplenty in immersive gaming environs, I’d say “cheats” is [...]

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Randy Pausch has made his last lecture, and commercial. R.I.P.

"The world-famous Professor known for his last lecture has produced his last commercial." Adland's Robblink said when he posted Lustgarten Foundation – Randy Pausch commercial on the 16th. Randy Pausch died this morning of complications from pancreatic cancer . Those who want to see his life-affirming "last lecture" (warning, filled with hilarious jokes about dying) can see the whole two hour last...

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Edith Roman Associates Awarded Vicon Publishing Subscriber Files

PEARL RIVER, N.Y.--(BUSINESS WIRE)--Edith Roman Associates, (an infoGROUP company) (NASDAQ: IUSA), today announced that it has been selected by Vicon Publishing, Inc. to manage their

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My podcast on lead generation with Dave Stein

I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group, and author of How Winners Sell (a great book by the way). During the interview we talk about the following topics: What works to get...

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U.S. Direct Mail Advertising Industry Report

Bharatbook.com is proud to announce the new report “U.S. Direct Mail Advertising Industry Report” provides the….. The Direct Mail Advertising Industry report features 2008 current and 2009 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. The report also includes industry definition, 5-year historical...

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U.S. Display Advertising Industry Report

Bharatbook.com has announced the addition of “U.S. Display Advertising Industry Report” to their offering. The U.S. Display Advertising Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics. The report features 2008 current and 2009 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50...