NEW YORK, Nov. 23 /PRNewswire/ -- While Washington debates healthcare reform, there was little doubt this week as to who was the winner at the first-ever Clio Healthcare Awards for creative excellence in advertising.
Ethan Zuckerman’s recent post, What if they stop clicking? points out the difficulty of building a business on ad revenue. He points to statistics that show fewer readers are clicking banner and arguments from the web advertising industry about how un-clicked ads still build brand awareness. It’s not really central to Zuckerman’s point, but I didn’t [...]
You can receive instant daily updates of this blog by following @thisissethsblog. I create the tweets automatically using a service called twitterfeed. It's free and it works really well. (PS this is my only presence on Twitter... I'm focused on...
The college kids! Students Over Banks wants the government to give bailout money to students, not banks. Can’t we just give it to both? I say, why not! MONEY FOR ALL. WHOO-HOO! I proudly paid off my student loans in just 10 years! (No help from banks.) Why shouldn’t all students be given the right to spend half of their earning years paying off loans. Vote now!
SCOTTSDALE, Ariz., Nov. 23 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing company, announced today executive team changes to drive the agency's growth and client satisfaction in North America and Europe.
Steve Rubel, lifestreamer and VP-director of insights at Edelman Digital believes in brand-curated content, as his latest Ad Age piece shows. ...digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands can...
Rishad Tobaccowala and Simon Mainwaring were in Eugene last week as part of the Executives in Residence program at the University of Oregon School of Journalism. According to Ad Age , Tobaccowala and Mainwaring spent three days working with students in seminars, workshops and meetings with faculty. Here's a video the students shot of Mainwaring : I like how near the end of this segment he says it's...
At first, I was was like, geez-zuz does that statement from AOL CEO Tim Armstrong sum up how clients approach spending money on their identity. But, then, I’ve also given crap to companies for overspending on the very same thing. It’s easy to say AOL’s challenges, like Yahoo’s, go beyond identity, and reinforces what anyone in advertising would say to or about a client with...
Coca-Cola execs hosted an Investor and Analyst event on November 16 and 17 in Atlanta to discuss the company's "2020 Vision and Roadmap for Winning Together." According to Ad Age : Coke pulled out all the stops at the meeting, its first such confab since 1998. There was a dinner designed by Linton Hopkins, named one of 2009's best new chefs by Food & Wine, using Coca-Cola as a key ingredient;...
One Laptop per Child (OLPC) is a non-profit humanitarian organization whose purpose is to provide educational opportunities to the world’s poorest children by giving each and every one a connected, rugged, low-cost laptop. This video tells the story of hope using the alphabet and a simplistic animation style. Real photography was married with childlike drawings bringing to life an otherwise...
MOUNTAIN VIEW, Calif., Nov. 23 /PRNewswire/ -- It's no accident that many of the web's biggest online publishers have chosen Infolinks to maximize their big websites' revenues with in-text ads. In fact, it can be argued that big online publishers chose to monetize their websites with Infolinks' innovative in-text service for a number of reasons; Chief among them is that this form of advertising doesn't...
NEW YORK, Nov. 23 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT editorial content and engagement solutions, announced today that it has expanded and enhanced its video program to provide more targeted information and help its readers better interact and engage with its content and analysis.
WASHINGTON, Nov. 23 /PRNewswire-USNewswire/ -- Celebrating a new kind of holiday tradition, the American Humanist Association has launched a new advertising campaign similar to the one that ran in the nation's capital last year, which made headlines around the globe. Only this year, instead of the campaign focusing on a single location, ads will be blazoned across transit systems in five cities --...
Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it's unlikely...
Web Business Age, ‘industry engine’ for Web business and online marketing industry, was launched today in a function in Sydney. This online resource, located at http://webbusinessage.com , offers essential reading and useful resources to business and marketing managers, small business owners and other online professionals. The most prominent feature is a directory of products, service providers, technical
Every small to large scale business owner is now realizing the importance of search engine optimization. With online business world becoming more predominant, individuals and companies are investing a significant amount for effective website promotion. The search engine optimization & marketing industry is witnessing a rise in the number of SEO companies. Though business owners find multiple options...
Because of its beauty, Cannes attracts 40 million visitors every year on vacation. The Festival de Cannes has celebrated the films for more than 60 years. The film festival takes place every year in the month of May. Over the years, the French Association of the International Film Festival has been able to evolve whilst retaining the essential: the passion for motion films, discovery of new talents,...