Exam Prep for Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch, 8th Ed.
Make the logo bigger. (Free subscription) | 1 hour ago
Israel has announced a plan to start using cell phones for incoming missile alerts. Was thinking, why could we not do the same thing here, but with Amber alerts nationwide? I hate spam, but I could see some good coming from it.
AdPulp (Free subscription) | 3 hours ago
As someone with a promotions background and an interactive background, it's been clear to me for several years how each discipline helps bolster the other. Here are a few numbers to support my line of thinking: A new consumer study of 2000 "digitally connected" consumers commissioned by Razorfish found that 43 percent of those following brands on Twitter do so because of exclusive deals or...
Linkcrafter (Free subscription) | 13 hours ago
Innovative marketing solution to Bypass Internet gatekeepers and directly reach customers The idea started as a common courtesy for our friends. Then we began using it to help our clients. It ended up being a game-changing innovation that is revolutionizing the entire marketing industry. It redefines the role of business and accomplishes the near [...]
Kempton - ideas Revolutionary (Free subscription) | 11 hours ago
Watched “The Future of Shopper Marketing“, an insightful speech from Andy Murray, Global CEO of Saatchi & Saatchi X. Here is an excerpt form Kevin Robert’s blog entry about the speech (emphasis added), The presentation featured five key points (and a whole bunch of arresting stories, insights, and examples): Put yourself at the heart of the customer (most companies [...]
Tangerine-Watson Inc. (Free subscription) | 12 hours ago
Please join AWNY on November 17 for the first in our series of career workshops “Reinvention in a Recession” featuring Mary Lou Quinlan, Founder/CEO, Just Ask A Woman 6:00 p.m. – 8:00 p.m. Turner Broadcasting One Time Warner Center 21...
AdPulp (Free subscription) | 12 hours ago
For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company's t-shirt for a day and talk up your product or service in the social space. According to Reuters , Sadler's offering is catching on. "I walk around, take photos, wear the shirt all day ... I Iblog about those photos , I put 'em up on Twitter, I change my Facebook profile ... and then I do a Youtube video,"...
AdPulp (Free subscription) | 13 hours ago
Renny Gleeson , Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand's 'voice', but generally it's applied to mass communications. Interactive planning asks "what is the brand's...
Make the logo bigger. (Free subscription) | 15 hours ago
Based on a series of recent spots which can only be called as the continued pussyfication of American men, I changed my mind about an old post . Sorta. Not the “men are idiots” part, because at times, we are. But the dude in the Progressive spot above is popping up more and more: Mr. Just Let Me Sit Here and Take It. Like the husband and wife mouse slayers below. The spot melds both themes...
Mastercom (Free subscription) | 18 hours ago
This french guy from Brittany is pretty drunk and is going to open a bottle of wine with a shoe in this video!!!
Seth Godin's Blog (Free subscription) | 19 hours ago
This is so cool: because we only look at things we want to look at, only talk about things worth talking about, the amount of fabulous in the world continues to rise exponentially. Even though we're at the tail end...
Make the logo bigger. (Free subscription) | yesterday
And that’s a long way to go for a line.
Make the logo bigger. (Free subscription) | yesterday
Dam FedEx, were they late with a delivery to Memphis? (Oh!) Mentioning a competitor is tricky. Okay when you’re lagging behind trying to piggyback on the popularity of the category* leader, but not sure if mudslinging is the ideal way to go on Brown Bailout . (LOOK AT ME WITH A BROWN REFERENCE.) I like brands that move beyond the planned campaigns they have for the year and do guerilla, quick-hit...
Make the logo bigger. (Free subscription) | yesterday
Sometimes, I find stuff for the What the...? theme that just need its own space. Like this one called HAND-PROP ACCIDENT. It sounds worse than what happens to the guy, but please people, don’t own planes. Nothing good ever comes from it. Enjoy!
Make the logo bigger. (Free subscription) | yesterday
This collection of pirated DVD covers from Nerdcore shows the lengths bootleggers go to when copying a DVD. Which is to say, any length. Credits from other movies (Exorcist on Scareface?) Reviews from the person themselves. Score! (Most images have notes in them re: specific typos. Check them out.)
panki1vik | yesterday
Every small to large scale business owner is now realizing the importance of search engine optimization. With online business world becoming more predominant, individuals and companies are investing a significant amount for effective website promotion. The search engine optimization & marketing industry is witnessing a rise in the number of SEO companies. Though business owners find multiple options
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panki1vik | yesterday
Every small to large scale business owner is now realizing the importance of search engine optimization. With online business world becoming more predominant, individuals and companies are investing a significant amount for effective website promotion. The search engine optimization & marketing industry is witnessing a rise in the number of SEO companies. Though business owners find multiple options...
stephanie clarke | 11/04/2009
Because of its beauty, Cannes attracts 40 million visitors every year on vacation. The Festival de Cannes has celebrated the films for more than 60 years. The film festival takes place every year in the month of May. Over the years, the French Association of the International Film Festival has been able to evolve whilst retaining the essential: the passion for motion films, discovery of new talents,...
akilina4t0ds | 10/21/2009
NEW YORK – Television ratings for NFL games are off to a strong start this season. Fox has posted its highest average rating for the first three weeks since the network started televising the league in 1994. Fox said Thursday that it's averaging an 11.2 rating and 24 share, up 23 percent from the same period last year. Earlier this season, the Giants-Cowboys Sunday night game on NBC drew the highest...
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