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According to a recent ThirdAge/JWT Boom study, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services. I find this survey interesting as my first leap into social media was influenced by the over 40 crowd of bloggers. Not to call out the over...
A lot can happen to you in a short time when you chew a piece of Trident gum. In a matter of 40 seconds, judging by this new commercial by JWT London, you can get drenched by rain in an...
Another version of the old idea of chewing gum as psychedelic drug that creates watery images. This one is trippier than others though Agency: JWT London read more
Interesting study from Third Age / JWT Boom, which shows how people over the age of 40 (presumably in North America, although there’s no mention that I can find of where they’re from) are engaged with social media on the Internets: the bottom line is that they’ve embraced email (in spite of the cacophony of [...]
- Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation. - That Churchill pet insurance dog,...
Shaziya Khan and her team's work for JWT Mumbai on behalf of DeBeers was a well-deserved winner of the Grand Prix prize for the AAAA's Jay Chiat Planning Awards. The case was perfect example of the craft of Account Planning at its finest. The challenge of pushing against cultural convention at getting Indian brides to wear diamonds at their weddings was massive. For centuries, gold had been the symbol...
(TrendHunter.com) Ad agency JWT, Shanghai has done an excellent job with these creative Red Cross China ads that encourage people to become organ donors. Fully grown men and women are depicted as fetuses inside organs…
I.D. Magazine recently announced the winners of its 2008 Annual Design Review. In the Concepts category, Greg Matson and Phil Arias of JWT New York took the top honor for “The Datum Line.” “If both the Greenland and Antarctic ice sheets melt, sea levels will rise 80 feet, or, in city terms, 8 stories.” “We [...]
Click Image To Enlarge Advertising Agency: JWT DUBAI Executive Creative Director: Chafic Haddad Copywriter: D V Hari Krishna Art Director: Kedar Damle Photographer: Tina Patni Via [ mediaME ]
( click ads for closer look ) Regular readers of copyranter know I hate babies , children , and parents . But I certainly would never hurt a child. Or cook a child. So, I'm having a really hard time digesting the supposed humor of these ads for Bepanthen first aid cream via ad agency JWT in Cairo, Egypt . The translated headline reads: " Heals their burns and your guilt, fast. " O...K. Did these Egyptian...
Vegemite wants to know how you eat your vegemite. Are you a wormer, a streaker or a tiger striper? All non-aussies who say "eew, yuck, vegemite!?" need not apply. ;) actually, it's pretty tasty. I'm a streaker. Agency: JWT Melbourne read more
Vegemite wants to know how you eat your vegemite. Are you a wormer, a streaker or a tiger striper? All non-aussies who say "eew, yuck, vegemite!?" need not apply. ;) actually, it's pretty tasty. I'm a streaker. Agency: JWT Melbourne read more
Click Image To Enlarge Agency: JWT Dubai Executive Creative Director: Chafic Haddad Creative Directors: Chafic Haddad, Peter Moyse, Adrian An Copywriters & Art Directors: Peter Moyse, Adrian An Photographer: Tommy Morris Illustrator: Nabil Kamara Via [ mediaME }
