eyecube (Free subscription) | 11/18/2009
If you work at an ad agency, the role of the strategic (or account) planner is well known to you. Originally conceived by J. Walter Thompson and Boase Massimi Pollitt in the UK in the 1960s, the discipline has played an increasingly important role in advertising over the years. If you want to read the [...]
scaryideas (Free subscription) | 11/16/2009
Buspak : Nest [Image] Crossing paths with the best for 60 years of achievement in China. Buspak – Hong Kong's leading bus advertising agency – proudly celebrates National Day. Advertising Agency: JWT Hong Kong Creative Directors: Steven Lee, William Tsang, Ming Chan Art Directors: Ming Chan, Thomas Chung, Bobby Chan Copywriters: Kennex Ma, Steven Lee Illustrator: Anton Print Production:...
getfoodnews (Free subscription) | 11/05/2009
The Kellogg Company , the cereal giant has appointed advertising agency Leo Burnett to handle its global advertising business, except for the Asia Pacific region, according to sources. Leo Burnett replaces JWT Worldwide. The appointment follows a review, first reported in August, that the company was reviewing its ad agency roster in a bid to reduce the number of marketing communications suppliers...
Detroit Free Press (Free subscription) | 09/15/2009
Persistence and a knack for imaginative writing were the springboard to a long career in the advertising business for Joseph Higgins. Mr. Higgins was a young mailroom clerk at the J. Walter Thompson advertising agency in Detroit when he won a company-sponsored writing contest. He was assigned a position in the agency's ad department and a promising career was launched.
AdScam/The Horror! (Free subscription) | 09/10/2009
The news that ex JWT Chairman, James Patterson, has just inked a 17-book deal that will keep him with publisher Hachette through 2012, leaves me fucking stunned. That’s 17 books in three years. I mean yeah, it’s fairly common knowledge...
Malaysia Property News (Free subscription) | 09/03/2009
The diversified group is close to finalising its divestment of non-core assets and will focus on property, engineering and infrastructure Diversified AMDB Bhd expects to complete its transformation into a focused entity specialising in property, engineering and infrastructure operations before the end of the month. Its chief executive officer Ben Lee Keen Pong said upon completion, the group will emerge...
Adland (Free subscription) | 07/23/2009
After Tunisiana posted the film to their facebook page netheads got teed off and called out the plagarism at once, the comments got heated enough for the film to be removed. But that doesn't stop other people from talking about it, you can find the films side by side in french language Mac forums , and Blogd2com pointed out last year that Tunisianas campaign already had some copy-cat issues. Swedish...
New York Times (Free subscription) | 07/22/2009
JWT’s ads for Royal Caribbean give cost-conscious consumers a close-up view of cruise fun as it happens.
Adland (Free subscription) | 07/08/2009
Printer-friendly version ROSALIE KUNERT "ROSIE THE RIVETER" Age 86 of Burbank, Rosie passed on June 28th. - she was the woman initially approached by the ad men from J. Walter Thompson She was initially singled out for her tall, statuesque appearance and bright auburn hair tied back in her polka-dot head scarf. They asked her to consider appearing in a promotional film about the war effort...
Mastercom (Free subscription) | 06/21/2009
“Cigarettes. Just looking at them makes you sick.” Advertiser: Hospital A.C. Camargo Advertising Agency: JWT, Brazil Creative Directors: Mario D’andrea, Roberto Fernandez Copywriter: Christian Fontana Art Director / Illustrator: Pedro Izique Producers: Fabio Sato, Flavio Schaefer Art Buyers: [...]
Paidcontent (Free subscription) | 05/19/2009
Kevin Wassong is the president of Minyanville Publishing & Multimedia, a digital network that creates branded content about the world of finance. Prior to joining Minyanville, he built one of the first "new-media" advertising agencies, digital@jwt, within J. Walter Thompson, and before that was assistant to the chairman of Creative Artists Agency as well as a development executive with...
Paidcontent (Free subscription) | 04/29/2009
Kevin Wassong is the president of Minyanville Media Inc. , a digital network that creates branded content about the world of finance. Prior to joining Minyanville, he built one of the first "new-media" advertising agencies, digital@jwt, within J. Walter Thompson, and before that was assistant to the chairman of Creative Artists Agency as well as a development executive with network TV shows...
Times of the Internet (Free subscription) | 04/04/2009
CHICAGO, April 4 (UPI) -- Advertising agency JWT says it is closing its 118-year-old Chicago office, which at one time had 800 employees. Citing a difficult economic period, agency officials said Friday its work for clients Kimberly-Clark and Nestle would be carried out at its offices in New York, The Wall Street Journal reported. Unnamed sources told the Chicago Tribune the status of JWT's biggest...
Chicago Tribune (Free subscription) | 04/04/2009
Almost two years after it lost its anchor account in Chicago, advertising agency JWT will close its storied office here.
Paidcontent (Free subscription) | 04/02/2009
In recent weeks, Microsoft ( NSDQ: MSFT ) has admitted very publicly that it has bungled the marketing around its Live Search search engine. The company now plans to spend up to $100 million to fix its image in the market , according to a report in AdAge. Microsoft has hired ad agency JWT to run an online, TV, print and radio campaign that will coincide with a Spring relaunch of Live Search that is...
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