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+Vote!

More than 1 out of 4 of your Listeners may be outside Arbitron's reach

... of every 10 households, are reliant or almost completely dependent on cell phones . Now obviously Arbitron is aware of this problem. And, as they often tell us , coping with it is difficult and expensive. But what does it mean for these people to be - as a group - potentially stripped of qualification for your ratings? What does it mean for radio's effort to target younger audiences in particular?...

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Targetspot Adds Arbitron Comscore Online Radio Ratings

New York - May 14, 2008 - Streaming media advertising company Targetspot will now receive an Arbitron ranking with a third-party accounting of the size and scope of the growing company's listener base. Targetspot's nationwide network of more than 600 stations will receive a Comscore Arbitron Online Radio Rating, which provides average quarter-hour and cumulative (cume) audience estimates...

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TargetSpot Announces comScore Arbitron Online Radio Ratings Agreement and Tools for Large Advertisers and Agencies

... help advertisers make more informed choices: TargetSpot's nationwide network will now receive an Arbitron Ranking, with a full third-party accounting of the size and scope of the growing company's listener base.

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Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's...

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Work Ethic

The new Arbitron/Edison study tells us that the more things change, the more they stay the same. It reports that online listening at-work continues to grow. Correspondingly, listening on-the-job on a standard terrestrial radio has slipped. Of course, Jacobs Media has been proponents of streaming from the beginning - in...

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Guess The Year

I was going through my archives, cleaning out old material and came across this quote: "Arbitron has named this "the year of the 25-34 male." After their many creative tactics last year "successfully" improved sample return from 18-24 males and Hispanic households, non-ethnic broadcasters in Los Angeles and Fresno, among other markets, are upset about strange results and outright mistakes that...

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KUOW kicks commercial radio ass in seattle winter arbitron ratings

In a huge lead the likes of which we've never seen, public radio's talker KUOW smashed the commercial opposition in the Seattle market. Dig it: KUOW 6.1 KUBE 5.2 KRWM 4.8 KIRO 4.1 KOMO 3.8 KING-FM 3.1 KPLU 3.0 KTTH...

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On Radio: KUBE takes over the No. 1 spot

KUBE-FM/93.3 tops the Seattle-Tacoma market in the winter-quarter Arbitron radio ratings.

1Vote!

Winter Sports Radio Ratings, Part 7

More Winter ‘08 Arbitron ratings for some of the sports radio stations from across the country. The numbers reflect all listeners ages 12 and up… Cleveland (#28 Radio Market) WKNR 2.0 (#15 in Market) Norfolk, VA (#43 Radio Market) WGH 1.0 (#20 in Market) WXRG AM/FM 0.9 (22) Raliegh-Durham (#43 Radio Market) WRBZ 1.0 (#16 in Market) WCMC 0.8 (17) Greensboro, NC (#45 Radio [...]

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ARB's Patchen Hits A Foul Ball; Randy Kabrich Hits A Home Run

Thanks, Bob , for apologizing to R&R 's reporter, but an even bigger "thanks, Randy" for keeping the heat on until ARB gets its stories straight . As someone who does client station rating analysis day after day, I really would love to be an Arbitron cheerleader. We absolutely need credible, reliable, consistent ratings which demonstrate the power of radio in a trustworthy way if our business...

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More People Listening To Online Radio At Work

An increasing number of American workers are listening to online radio while at work according to Arbitron/Edison Media Research. The number of people who listen to the radio online has increased from 12 percent in 2007 to 20 percent in 2008. During the same period the number of workers listening to traditional radio dropped from 88 percent to 80 percent. The research revealed that education...

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Honolulu Arbitron Radio Ratings

The latest Arbitron ratings for the Winter period is reported today in the Honolulu Star-Bulletin . There are no suprises as the morning show team of Michael W. Perry & Larry Price on Clear Channel's KSSK FM & AM lead the pack of prime-time morning shows. Overall the top 5 radio stations in the Honolulu market are: KSSK 92.3 FM KINE 105.1 FM KRTR 96.3 FM KCCN 100.3 FM KHPW 104.3 FM Ever wondered...

1Vote!

Winter Sports Radio Ratings, Part 6

Here are more ratings numbers from the Winter ‘08 Arbitron ratings book for local sports radio stations from across the country.. Phoenix (#15 Radio Market) KTAR 2.0 (#19 in Market) KGME 0.7 (27) Charlotte, NC (#25 Radio Market) WFNZ 1.8 (#17 in Market) Sacramento (#27 Radio Market) KHTK 3.2 (#12 in Market) San Antonio (#30 Radio Market) KTKR 1.3 (#19 in Market) Nashville (#44 Radio [...]

3Vote!

Bubba Atop Tampa-Area Radio Ratings

TAMPA - In the latest round of local radio wars, Bubba the Love Sponge Clem's morning show has moved to the top of the Arbitron ratings in the Tampa-St. Petersburg-Clearwater market. Clem returned to the airwaves in January on WHBT, 102.5 FM, and the most recent Arbitron survey released May 2 indicated his "Bubba the Love Sponge Show" has edged out morning rival "The MJ Morning Show,"...

1Vote!

Bubba's Show Rises To Top Of Local Talk Show Ratings Heap

TAMPA - In the latest round of local radio wars, Bubba the Love Sponge Clem's morning show has moved to the top of the Arbitron ratings in the Tampa-St. Petersburg-Clearwater market. Clem returned to the airwaves in January on WHBT, 102.5 FM, and the most recent Arbitron survey released May 2 indicated his "Bubba the Love Sponge Show" has edged out morning rival "The MJ Morning Show,"...