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The Daily Swarm - Headlines (Free subscription) | yesterday
Billboard via @jgrossnas : A new paper by Council for Research Excellence (CRE) with support from the Nielsen Company dispels many of the myths about how people today listen to music. From broadcast radio to MP3 players, some popular notions about listening in the digital age appear to be horribly off the mark. “How U.S. Adults Use Radio and Other Forms of Audio” is the result the tracking...
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AdPulp (Free subscription) | yesterday
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that's exactly the wrong direction. According to TIME , advertisers are often wrong about what attracts our attention online. Online, text-only ads receive the...
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Business Wire (Free subscription) | 11/06/2009
NEW YORK--(BUSINESS WIRE)--The Nielsen Company B.V. (Nielsen), a leading global information and media company, today announced that it will report its financial results for the third quarter ended September 30, 2009, on Thursday, November 12, 2009. Brian J. West, Nielsen’s Chief Financial Officer, will host a conference call to discuss the Company’s results at 9:00 a.m. Eastern on that...
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.: Internet Ad Sales :. (Free subscription) | 11/03/2009
First Online Ad Platform to Implement Nielsen PRIZM Segments at the Household-level New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people most likely to...
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DS Fanboy (Free subscription) | 11/03/2009
Stat-tracking firms The Nielsen Company and Electronic Entertainment Design and Research ( EEDAR ) are teaming up to deliver "unprecedented insight into the video games industry." Nielsen's data, which has brought plenty of controversy on its own, will be integrated into EEDAR's GamePulse subscription service. Nielsen gathers its data from 1,200 "active gamers" through a weekly...
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People Daily (Free subscription) | 11/02/2009
Global consumer's confidence has recovered in the third quarter this year, showed by Nielsen Global Consumer's Confidence that rose 9 points to 86 from 77 in October, a survey's result said here on Monday. The Nielsen Company Indonesia said that Brazil and a number of main countries in Asia showed twice than average in consumer's sentiment while the United States has started to show its first increase...
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People Daily (Free subscription) | 11/02/2009
Indonesia ranked as the second most confident country in the world in terms of economic growth in the third quarter, a survey showed on Monday. The AC Nielsen Company Indonesia, a leading survey company, said that Indonesia ranked second after India in the survey conducted on Sept. 28 to Oct. 16, followed by Norway in the third place while the lowest position was occupied by Latvia and Japan. The Nielsen's...
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Business Wire (Free subscription) | 10/27/2009
SAN FRANCISCO--(BUSINESS WIRE)--MarkMonitor®, the global leader in enterprise brand protection, today announced it has named Susan Whiting, vice chair of The Nielsen Company, to its board of directors. An acknowledged thought leader on the evolving marketing, media and technology landscape, Whiting has deep expertise in working with the world’s leading brands to provide the most complete...
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Paidcontent (Free subscription) | 10/23/2009
The Nielsen Company has been moving rapidly to counter the challenges to its ratings dominance lately and the latest step involves adding $2.5 million in funding to to the Council for Research Excellence . The CRE was formed about four years ago as a “research think tank” and forum for 35 of Nielsen’s clients. With this latest funding, Nielsen has provided a total of $10 million...
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Domestic Fuel (Free subscription) | 10/22/2009
Americans want green energy choices, with the largest motivating factor for those choices being saving some greenbacks. And the top choices for that green-saving energy are solar and wind. The latest Nielsen Company Energy Trends report shows that 80 percent of the 32,000 respondents polled cited cutting costs as their main motivation for conserving energy: Overall, [...]
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PR News Wire (Free subscription) | 10/21/2009
NEW YORK, Oct. 21 /PRNewswire/ -- The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competitions, today announced the short list of finalists for the first-ever CLIO Healthcare Awards. Online event registration is currently open for the CLIO Healthcare Awards taking place on November 13 at...
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Resource Shelf (Free subscription) | 10/21/2009
From the Article: Usability guru Jakob Nielsen and his team at the Nielsen Norman Group recently released a research report on the design and usability of social messaging and RSS feeds. In the outline of the findings Nielsen posted on his Web site, he bluntly states, “we have a long way to go to improve the [...]
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BetaNews (Free subscription) | 10/16/2009
By Tim Conneally , Betanews Last night, the Advanced Television Systems Committee (ATSC) unanimously agreed on the final mobile broadcast TV standard, the ATSC A/153 Mobile DTV Vestigial Side Band (VSB). This standard lets broadcasters take a portion of their existing DTV band and rebroadcast it as a shortwave sideband for mobile consumption. But even in places where mobile broadcast television is...
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Research Brief (Free subscription) | 10/16/2009
According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45% and seniors surging upwards 67% in July.
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PR News Wire (Free subscription) | 10/15/2009
NEW YORK, Oct. 15 /PRNewswire/ -- The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competitions, today announced that Dr. Mehmet C. Oz, host of "The Dr. Oz Show" and featured health expert on "The Oprah Winfrey Show," will accept an Honorary CLIO Healthcare Award live...
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