Candyjar - David Ward (Free subscription) | 8 hours ago
Great article on viral marketing, looking at some of the trends at the moment There are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes - the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and by [...]
Silicon Alley Insider (Free subscription) | 6 hours ago
No one knows what the Montauk Monster is -- a dead raccoon, a viral marketing ploy , whatever -- but it's definitely found an audience. Hitwise says "montauk monster" and "monster of montauk" were two of the top 10 fastest-growing Web search terms last week -- no. 2 and no. 8, respectively. The only faster-moving search term was "earthquake" -- the monster beat " cuil ," "big brother 10," " comcast...
HubSpot Internet Marketing Blog (Free subscription) | 12 hours ago
This is our last post about Seth Godin for Seth Godin Week . This is a video of a presentation Seth made at Google. He talks a lot about how technology does not win, and that technology only gives you a shot at marketing. Viral marketing and word of mouth is the key to building an amazingly successful business. He shares some good examples and his observations about them. His presentation is 30 minutes...
Web Ink Now (Free subscription) | 8 hours ago
There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around...
Space World (Free subscription) | 18 hours ago
A group of "activists" are demanding that a viral marketing web site for the upcoming movie Tropic Thunder be removed. Their reasoning is that the content is "objectionable" to retards. The content in question apparently involves Ben Stiller's character, an actor, playing a retard as a ploy to get an Oscar nomination. The subject of the slam isn't retards but self-important actors who play retards,...
MilkandCookies.com (Free subscription) | yesterday
Bob Odenkirk stars in a new series of viral marketing shorts for Samsung.
The Truth About Cars (Free subscription) | yesterday
Suppose you are British, work for an ad agency, and your client wants you to promote an inoffensive but generic soft-ute with a vegetably name, so that it (the Nissan Qashqai) seems interesting, even sexy. Why, you'd go for Viral Marketing, as one does, and maybe even poke some cheap fun at eastern Europeans, just [...]
Mashable (Free subscription) | 08/05/2008
The Blue Cross, a UK-based pet charity, is hoping to drive some traffic to its new website, allaboutpets , with an Oddcast-powered viral marketing scheme that is sure to get some attention. The Oddcast talking avatars, which can be customized at TalkingPets.org , are being put to use in a campaign that’s quite similar to Elf Yourself , where users can choose a pet avatar or upload an image of their...
SEOCentro - SEO News (Free subscription) | 08/04/2008
Forum communities sound outdated but they alive and well and thriving. Forums by their nature are niche related. Being niche specific is what gives a forum its power. Everyone has come together to form a community based on a particular field. These days you can find forum communities on just about any topic. Whether it is babies, photography or even earth moving equipment, forums are available and...
lost at e minor (Free subscription) | 08/04/2008
The Interweb has been all in a tizzy over a mysterious photo of what appears to be a monster that washed up on the shore of Montauk. Oh, how we want to believe! Unfortunately, this is most likely an elaborate media hoax or viral marketing campaign. I can’t help but think about the scene in [...]
Article Archive (Free subscription) | 08/04/2008
If you are a website owner, your main concern is how to generate as much traffic for your site as possible. Viral marketing and tell a friend script are amongst the most powerful traffic generation techniques that expert website owners employ on their own sites.
SEOCentro - SEO News (Free subscription) | 08/03/2008
Many website owners concentrate wholly and solely on search engine marketing and little if any time on social marketing. One reason often stated is that it is too time consuming, difficult to measure and doesn't deliver targeted traffic. It can be argued that search engine marketing fits those three criteria as well - but only if done poorly and the same can be said for social marketing. There are...
Search Engine Strategies Blog (Free subscription) | 08/02/2008
Learn the latest Viral Marketing and Link Baiting Strategies right from you desk; that's right you do not even have to leave you office! http://www.marketmotive.com/online-workshops.php?expand=text5 This live two-hour interactive workshop is specifically designed for marketers and business owners looking to learn practical methods to harness the power of viral marketing and build buzz around their...
Global Voices Online (Free subscription) | 08/02/2008
Marcos Palacios [pt] comments on a game part of a viral marketing campaign against one of the candidates for the mayor of Salvador (capital of Bahia, Brazil). “The little game is fun, but the question is: does it work as marketing for or against him'”
xbox360 (Free subscription) | 08/02/2008
This incredibly nicely put together Viva Pinata ad spoof of the famous Halo 3 "Believe" ad looks to me like one of those cunning viral marketing things that are all the rage. Still, you never know. If it is viral marketing, it's a brilliant idea. Get publicity and widen your audience by spoofing a really well-known hardcore gaming franchise. Selling Viva Pinata to kids and their parents is easy. Selling...
