Direct (Free subscription) | 07/22/2008
ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.
DeepMarket Stock Market Blog (Free subscription) | yesterday
Seasonal Patterns found for the following stocks: Frontier Oil Corp. (FTO) over the next 9 trading days. Look at the seasonal patterns for Frontier Oil Corp. in context. ValueClick Inc. (VCLK) over the next 9 trading days. Look at the seasonal patterns for ValueClick Inc. in context. Digimarc Corp. (DMRC) over the next 9 trading days. [...]
Valleywag (Free subscription) | 07/21/2008
Behavioral targeting is all the rage in online advertising. The technology aims to show ads to Internet users based on the sites they visit and the actions they perform, rather than targeting words... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Adotas (Free subscription) | 07/21/2008
ADOTAS – ValueClick Media, a division of ValueClick Inc., has unveiled a new BT suite. Advertisers will be able to access anonymous consumer behavior and predictive technology with the behavioral targeting solution, called Precision BT. The product suite contains two products, Precision Retargeting (an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005) and...
Clickety Clack: Online Ad Blog (Free subscription) | 07/22/2008
But ValueClick's executives may not be particularly confident in the product — if rumors are true that they're talking to startup Revenue Science about an acquisition. From Valleywag. I asked what was up last week. I know in early 2007,...
BlogAds (Free subscription) | 07/21/2008
Google’s notice last week that its growth continues to slow got a lot of attention. A couple of other data-points to hightlight: a) ValueClick, a network focused on lead generation and display advertising, announced on Thursday that it no longer expects a strong second half (H2 is usually significantly stronger than H1.) It [...]
ClickZ (Free subscription) | 07/21/2008
AdBrite and ValueClick unveil offerings.
MarketingVOX (Free subscription) | 07/21/2008
ValueClick Media is expected to launch Precision BT later today. According to MediaPost, The suite combines access to anonymous consumer online behavior with a predictive technology to create a...
Futuristic Play by Andrew Chen (Free subscription) | 07/20/2008
Silicon Alley Insider sums it up: Bankrate implosion Valueclick implosion Declining CPMs Financials, autos, and real-estate advertisers pulling back Google underwhelms, and Big MSN miss Ouch. Better start turning those widget companies into virtual goods startups...
Paidcontent (Free subscription) | 07/18/2008
-- AOL display revs expected to fall in Q2 ( Sub req. ): Following lead gen company ValueClick's ( NSDQ: VCLK ) announcement that earnings in the second half of year would not be as high as expected, Pali Research's Rich Greenfield said he may have been a bit too bullish on AOL ( NYSE: TWX ) recently. Revising that view, Greenfield anticipates that AOL's display ad revenues would be down 8 percent....
ClickZ (Free subscription) | 07/18/2008
Microsoft and ValueClick say tightening budgets are hitting display advertising. Google sees "expected" category weakness in finance and real estate.
Silicon Alley Insider (Free subscription) | 07/18/2008
The Internet ad wreckage keeps piling up, and it's all bad news for Yahoo (YHOO): Valueclick implosion Declining CPMs Financials, autos, and real-estate advertisers pulling back Google underwhelm , and Big MSN miss How bad were MSN's numbers? Organic year-over-year ad revenue growth decelerated from 26% in Q1 to 8% in Q2, which is also known as hitting a wall. Surely Microsoft's discombobulation has...
Voices - All Things Digital (Free subscription) | 07/17/2008
Earlier today, Valueclick (VCLK) warned that results for the second quarter as well as the rest of the year will be below previous expectations, putting at least part of the blame on a slowdown in online display advertising. That raises some serious questions for other companies with significant exposure to online display ads, in particular Yahoo (YHOO) and Time Warner's (TWX) AOL unit.
Seeking Alpha (Free subscription) | 07/17/2008
Eric Savitz (Barron's) submits: Earlier Thursday, Valueclick (VCLK) warned that results for the second quarter as well as the rest of the year will be below previous expectations, putting at least part of the blame on a slowdown in online display advertising. That raises some serious questions for other companies with significant exposure to online display ads, in particular Yahoo (YHOO) and Time...
Financial Time (Free subscription) | 07/17/2008
Fears about a slowdown in online advertising and e-commerce reverberated after ValueClick, which runs the largest independent online advertising network, pre-announced weak earnings and slashed forecasts for the rest of the year
