Andy's Angle (Free subscription) | 11/24/2009
Some thoughts at 5:45 in the morning... Mad Men Unsure About Facebook -- Having spent a great deal of time on social media sites like Facebook and Twitter, and having spent nearly as much time talking with fellow Farm Broadcasters and advertising professionals about social media's relevance to a balanced marketing strategy, I'm fascinated by the various opinions and reactions to these sites/tools....
Arts Reader (Free subscription) | 11/17/2009
If this email is not displayed correctly, please click on the following link or open your browser and paste the link into the address field: http://view.ed4.net/v/2SRI11/3BJKS/6PU2LE/TU3LF/ Financials Tuesday November 17 2009 FT.com - Financials Wholesale banks 'must shoulder more risk' Those who provide lending to banks must be required to absorb the loss if the bank fails and cannot be bailed out...
Financial Times (Free subscription) | 11/16/2009
In part one of a video interview with Sir Martin Sorrell, chief executive of WPP Group, he talks to Chrystia Freeland, US managing editor, about the shape the economic recovery and his record on predicting the recession
WATblog (Free subscription) | 11/13/2009
Recently Quasar which is a digital agency which was acquired by the WPP group launched another agency by the name, Blazar. Now its not uncommon in the traditional agencies to launch new smaller agencies servicing a niche but its probably the first time such a move was made in the digital space. Hence we spoke [...] Follow us on: Twitter | Facebook | Linkedin | Orkut Our Network: WATShow.com | WATJob.com...
New York Post (Free subscription) | 10/31/2009
The global ad giants believe the worst of the downturn is behind them, but disagree on whether a recovery is underway. The head of WPP Group, the world's largest marketing company, weighed in yesterday with third-quarter results that were "less wo...
Mediabuyerplanner (Free subscription) | 10/30/2009
WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago. The decline followed a 10.5% decline in the second...
Atomic Insights Blog (Free subscription) | 10/23/2009
A friend of mine who has been a professional nuclear engineer for a couple of decades sent me a link to a mid September 2009 blog post at AdWeek.com titled Grey Energizes America's Natural Gas Alliance: WPP Group shop fires up first salvo this weekend . Here is a quote from the advertising trade press publication: NGA, a group of independent natural gas exploration and production companies, was formed...
Media Money with Julia Boorstin (Free subscription) | 10/21/2009
Posted By: Julia Boorstin On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers,...
The Tampa Bay Business Journal (Free subscription) | 10/20/2009
A U.S. group that represents big advertisers including WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. backed the proposed deal between Yahoo Inc. and Microsoft Corp. (YHOO) (MSFT) (GOOG)
The East Bay Business Times (Free subscription) | 10/19/2009
A U.S. group that represents big advertisers including WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. backed a proposed deal between Yahoo Inc. and Microsoft Corp. (YHOO) (MSFT) (GOOG)
Market Watch (Free subscription) | 10/19/2009
A U.S. advertising agency group that includes WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. said Monday that it supports the planned Internet search and advertising tie-up between Microsoft Corp. and Yahoo Inc.
Thoughts of Nigel (Free subscription) | 10/07/2009
The IOC has to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life." That was the opinion of Martin Sorrell from WPP Group as reported by Social Media today. In a keynote speech on digital media at the International Olympic Committee’s Congress he also recommended that “If they are going online, you go online. You have to let...
Paidcontent (Free subscription) | 10/06/2009
With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the IOC as he spoke at the group’s congress. According to the Canadian trade mag Marketing , Sir Martin advised the...
Paidcontent (Free subscription) | 10/02/2009
Since the end of 2006, Omnicom Group’s smaller rivals WPP Group and Publicis Groupe have struck out aggressively to acquire digital ad shops, while Omnicom has tended toward smaller investments like the purchase of interactive marketer C2 Creative , or taking a stake in New Zealand web designer Shift and virtual world ad specialist Millions of Us . With companies like Digitas, 24/7 Real Media...
Paidcontent (Free subscription) | 10/01/2009
Tired of being left behind smaller ad holding company rivals in making digital acquisitions, Omnicom Group is forming a division that will look for digital acquisitions, the WSJ reports . The new unit, called Omnicom Digital, will be headed by Jonathan Nelson, who is now a special adviser to CEO John Wren. Omnicom Digital will oversee some in-house digital companies within Omnicom, such as its analytics...
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