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Communities Dominate Brands (Free subscription) | 10 hours ago
... we want to celebrate those. A great example of engagement marketing was in the book. A campaign by Northwest Airlines. At first glace, it seems like a big and splashy billboard campaign on the streets of Tokyo. Giant size 2D Barcodes (ie QR or Quick Response codes) were on billboards inviting passers-by to use their cameraphones to join the game. These were huge billboards, 10 meters high...
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The Earth Times Online Newspaper (Free subscription) | yesterday
EAGAN, Minn. - Northwest Airlines (NYSE: NWA) announced today it is teaming with The Hertz Corporation to offer WorldPerks® members more opportunities to earn additional miles on car rentals from any of Hertz’
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Star Tribune (Free subscription) | yesterday
According to a criminal complaint, on May 7, Rojas started a fire in the restroom of a Northwest Airlines flight enroute from Minneapolis to Regina, Sask. Flight 2040 made an emergency landing in Fargo, N.D., after a flight attendant discovered the fire.
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Cincinnati Enquirer (Free subscription) | yesterday
The union representing 7,300 Delta Air Lines pilots announced Wednesday the members overwhelmingly approved contract changes that will take effect if the merger with Northwest Airlines is approved by regulators.
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billingsgazette.com top headlines (Free subscription) | yesterday
WASHINGTON - The heads of Delta and Northwest airlines promised this week to maintain the current level of service in Montana if they merge and to add a new route, Billings to Atlanta, but they made no guarantees on ticket prices. The two executives h ...
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Deseret Morning News (Free subscription) | yesterday
Delta Air Lines Inc. pilots voted overwhelmingly in favor of changes to their contract that will give them pay raises, an equity stake and other benefits, but also will give management more leeway as part of a proposed combination with Northwest Airlines Corp.
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Tampa Bay Online (Free subscription) | yesterday
Delta Air Lines Inc. pilots voted overwhelmingly in favor of changes to their contract that will give them pay raises, an equity stake and other benefits, but also will give management more leeway as part of a proposed combination with Northwest Airlines Corp.
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The Earth Times Online Newspaper (Free subscription) | yesterday
WASHINGTON (Reuters) - A proposal by Delta Air Lines to buy Northwest Airlines is likely to be approved by the U.S. government, an influential lawmaker on aviation affairs said on Wednesday.
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Cincinnati Enquirer (Free subscription) | 05/14/2008
The union representing 7,300 Delta Air Lines pilots announced this morning the rank and file members overwhelmingly approved contract changes that will take effect if the merger with Northwest Airlines is approved by regulators.
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Detroit Free Press (Free subscription) | 05/14/2008
ATLANTA — Delta pilots are wrapping up voting on changes to their contract that would give them pay raises, an equity stake and other benefits, but would give management more leeway as part of a proposed combination with Northwest Airlines.
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Detroit Free Press (Free subscription) | 05/14/2008
Northwest Airlines Corp. said chief strategist Neal Cohen will leave the company in the first executive departure since the carrier agreed to be bought by Delta Air Lines Inc. last month. Cohen, 48, will depart in June, the Eagan, Minn.-based company said Tuesday in a statement, without giving a reason.
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The Minneapolis/St. Paul Business Journal (Free subscription) | 05/13/2008
Northwest Airlines Corp. executive and former chief financial officer Neal Cohen, who helped shepherd the airline through its Chapter 11 restructuring, will leave next month, Northwest said Tuesday. (NWA)