#1: Working Soft and Playing Hard
Sugarrae (Free subscription) | 10/06/2008
When compiling a list of the top five mistakes would be marketers make, you definitely have to put working soft and playing hard at the top of that list. I don’t know where it originated from, but the first time I ever hard “work hard, play hard” was during an in house consulting stint I did for a company. It was the favorite mantra of the company’s owner and one that his early employees took seriously....
