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Know More Media (Free subscription) | 1 hour ago
Dualstar Entertainment Group LLC: Foundation of the Empire - Marketing to tweens and teens When the Olsens took over the company, they were right at another transitional stage they had to deal with in the past, when they went from tween to teen. Now they've been working on moving some from teen to young women. As far as the change from tween to teen, they had to work on ways to remain relevant to...
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ManagersRealm (Free subscription) | 07/19/2008
Dualstar Entertainment Group LLC: Foundation of the Empire One very important thing Robert Thorne did before being bought out by the siblings, was to start to move the company away from being branded as a celebrity duo, and move the company toward being a lifestyle brand. So when the Olsens reached 18, they had the pieces in place to move in that direction. They already knew the company would struggle...
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ManagersRealm (Free subscription) | 07/13/2008
Dualstar Entertainment Group LLC: Foundation of the Empire In 1993, lawyer Robert Thorne, understanding the growing potential of the young celebrities, created Dualstar Entertainment Group for the purpose of tapping into the celebrity of the two stars. From the beginning of Dualstar, the primary means of generating revenue was licensing the name and images of the Olsens to numerous companies. It wasn't...
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Know More Media (Free subscription) | 07/10/2008
Taking the next step We'll get more into the success of Dualstar in upcoming posts, but this time I want to explore a little of the thinking of Mary-Kate and Ashley as they grew up, as it relates to business. What primarily gives us understanding is what they did when they were 18: buy out Robert Thorne's interest in the company and go it alone. I haven't heard one negative thing about this deal,...
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BizofShowBiz (Free subscription) | 07/09/2008
With the amazing business acumen of Mary-Kate and Ashley Olsen, it's hard to tell if the lifestyle of Mary-Kate is real or manufactured for the purpose of keeping them in the public eye, so they can continue to brand their company Dualstar. The latest rumor from the gossip rag Star Magazine, is Mary-Kate has been on some type of party binge since the death of friend (and purported lover) Heath Ledger,...
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Women's Wear Daily (Free subscription) | 05/06/2008
Premium denim label Rock & Republic appointed Diane Reichenberger, former chief executive officer of Mary-Kate and Ashley Olsen's company, Dualstar Entertainment Group LLC, as its chief operating officer.
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Styledash (Free subscription) | 04/02/2008
Filed under: Celebrity Style There are problems in tiny twin town. Although Mary Kate and Ashley Olsen are seemingly joined at the hip, there's been a rift between the two. The trouble stems from disputes over the Olsen's joint $100 million dollar fortune that sits in their Dualstar company. Continue reading Mary Kate and Ashley Olsen are feuding over their fortune Permalink | Email this | Comments...
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dustbury.com (Free subscription) | 03/04/2008
Back in the Pleistocene era, McGehee was getting a lot of traffic from people who were hoping to find raunchy pictures of Mary-Kate and Ashley Olsen, who were then (1) underage and (2) pretty close to household words. Now that the Dualstar Damsels are neither jailbait nor in demand, you'd think this sort of prurient interest would have died down. Hugh Marston Hefner (let's see if anyone complains...
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b5media - a global blog network (Free subscription) | 04/21/2007
The Olsen twins have transformed from infants on Full House to successful women before our eyes. Now jointly running their multi-mullion dollar empire, Dualstar Entertainment, Mary-Kate and Ashley continue to fascinate us. From their crazy bohemian fashion choices to their love lives, our newest celebrity blog MKAshley.com will keep you tuned in. I have to [...]
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