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The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe

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  1. 2. Jimmy Choo
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Jimmy Choo

JIMMY CHOO

Jimmy Choo, maker of glamorous accessories favoured by international stars and elegant women worldwide, was launched in 1996.

As accessories editor at Vogue UK, Tamara Mellon sensed a real demand for stylish but wearable shoes and approached Mr Jimmy Choo, a couture shoe-maker based in the East End of London, recognized for his excellent craftsmanship.

Tamara partnered with Mr Jimmy Choo to start the ready to wear company and sourced factories in Italy to produce the shoes on a larger scale. Consequently, plans were made to open the first Jimmy Choo stand alone boutique and to develop the wholesale business throughout the fashion capitals of the world.

In April 2001, the expansion of Jimmy Choo took a significant step forward with the announcement of a new partnership with Equinox Luxury Holdings Ltd. Equinox acquired Mr Choo’s share of the ready to wear business with Robert Bensoussan, Equinox’s chief executive becoming CEO of Jimmy Choo. Within 3 years, the company opened twenty six new stores, (in addition to the existing four) and introduced both handbag and small leather goods collections.

This was followed by another dramatic move on 19th November 2004 with Lion Capital announcing the acquisition of a majority shareholding in Jimmy Choo, in a transaction valuing the company at £101 million.

In February 2007, Jimmy Choo once again made the headlines after being acquired by TowerBrook, a deal which valued the company at £185 million. Whilst TowerBrook hold the majority stake, Tamara Mellon will continue to oversee the company's creative direction, working in close collaboration with Creative Director, Sandra Choi. Robert Bensoussan remains as CEO, continuing to oversee the company's development.

Jimmy Choo



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Has the Jimmy Choo for H&M collection lost its shine?

It was the moment die-hard fashion followers had waited for, slipping their toes into a pair of Jimmy Choo’s but only having paid High Street prices. Reportedly bargain hunters queued for 14 hours, undeterred by gale force winds, to be...

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Jimmy Choo for Hunter Rain Boots Are Back in Stock - Phew!

Filed under: Accessories , Fashion , News , Best of the Season , Shopping Jimmy Choo makes us pray for rain. Photo: Courtesy Jimmy Choo Alright, ladies, sharpen your talons. You're going to need them to claw through the fashion-hungry throngs waiting to get their paws on a pair of these lustful Jimmy Choo & Hunter wellies which just became available again after a quick spring sellout. As we reported...

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Jimmy Choo for H&M — Was it Worth the Wait?

THE SCENE: For one of the most anticipated designer collaborations, H&M this time was duly prepared for the launch. There was a long line outside of the store, however once inside, the crowd was calm and controlled, an army of staff was available, and the ground floor of the H&M flaghip on 51st and 5th [...]

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H&M Spring/Summer 2010 Lookbook

Honestly, the chill from the autumn breeze is just started really. While most of us rocking with snoods, fingerless gloves and new Jimmy Choo boots (well, that's me actually..hehe), that doesn't stop people out there to think what they gonna wear for next season. Yes, you heard it right - Spring/summer 2010. With previous fashion weeks across the globe from London to Paris, Milan to New York - designers...

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Jamie Dornan and Eva Mendes Return for Calvin Klein; Giles Deacon’s Sales Are Up

Calvin Klein Jeans signed Jamie Dornan and Eva Mendes again for the spring campaign, which was shot by Steven Klein. [ WWD ] • Giles Deacon 's sales were up 42 percent for the spring collection, which he showed in Paris for the first time this season. [ British Vogue ] • Tommy Hilfiger plans to open 100 new stores by March 31. [ WWD ] • You can find unworn shoes by Jimmy Choo...

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yoga

It started off just fine and the way all great experiences should - with a little shopping. I bought myself a yoga outfit that was so cute with its soft grays and whites, cropped pants and being all spandexy it actually made me look pretty good. Alas, there are no shoes to buy for yoga but I decided not to let that minor fact influence my decision . I arrived a bit early for the class, all fresh faced...

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Web Snob Roundup November 20th

55 Secret Street checks out legendary supermodel Iman's Global Chic . Stiletto Jungle shows how to wash cashmere like an expert. Allie is Wired covers Oprah's decision to end The Oprah Winfrey Show in 2011. Bag Bliss Exclusive Event: Linea Pelle Handbag and Belt Sample Sale . Get the invite! Bag Snob's November Giveaway: OSCAR DE LA RENTA Taylor Python - click here to enter to win. Beauty Snob has...

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New York Shopping: Bikini divas of Kingfisher calendar

Now it’s a brand and is shot in world’s most exotic locales. In fact, on its sixth edition Kingfisher worked with international brands like La Perla for swimwear, shoes by Jimmy Choo, sunglasses by Roberto Cavalli, accessories sponsored by Christian Dior.

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New Shoes @ Yoox ...But Last Season?

My mate couldn't understand why I need lots of shoes. Well, to simply put - you need shoes for different occasions. Not to mention shoes for different outfit. And shoes for different moods too. Sometimes you're in the mood for high boots. The next you just wanna chill out in the lo-pro plimsols. Or lounging in your sandals for that my-feet-really-need-to-breath moments. But how many shoes do we need?...

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Sarah Palin's Stylist Speaks Out on 'Wardrobegate'

Filed under: Celebrity , News , Celebrity Style , Shopping Sarah Palin in the controversial Valentino jacket. Photo: Stan Honda, Getty Images Lisa A. Kline's wardrobe styling of vice presidential-nominee and former Alaska Gov. Sarah Palin caused a political uproar during last year's campaign, and now she is finally telling her side of the story. Kline, 47, a New York mother of three, says the $150,000-plus...

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Jimmy Choo 72 for Project PEP

Jimmy Choo and Elton John AIDS Foundation are helping to raise awareness and funds for AIDS victims by launching Project PEP Collection. This collection will help support funding of the Simelela Rape Centre in South Africa and 25% of the sales will be donated to provide HIV-preventive treatment PEP ( treatment that should be taken [...]

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Cooking with YSL, Avon Ladies Get Hip and Mean Girls Start Early

Filed under: News HAUTE CUISINE Most people head to their local Target for kitchen wares, but true fashionistas head to auctions. According to an auctioneer at Christie's, the current sale of the possessions belonging to Pierre Bergé and the late Yves Saint Laurent are already exceeding sale expectations. Indeed. A set of pots and pans owned by the couple sold for a colossal $22,379! We wonder...

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The now and why of Jimmy Choo | Joan Smith

We've argued over the politics of high heels for decades. But like them or not, they're still potent signifiers of female sexuality I've never known a season like it. Women's shoes are higher, strappier and more impractical than ever, and they're walking (excuse the pun) out of stores as fast as shop assistants can wrap them. Last weekend's queues for limited edition Jimmy Choos at UK branches of...

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BoF Daily Digest | Luxury goes social, Bridging the Zac, Slim inventory, Jimmy Choo’s risky strategy, The illusion of brand control

Luxury Brands and the Case for $4,000 Sunglasses (NYT) “Imran Amed, who runs a Web site called The Business of Fashion, said that two years ago, when he started urging big luxury brands to embrace social networking as a communications tool, executives of these companies told him the idea was ’stupid.’ He is getting a lot [...]

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