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The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe

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Jimmy Choo

JIMMY CHOO

Jimmy Choo, maker of glamorous accessories favoured by international stars and elegant women worldwide, was launched in 1996.

As accessories editor at Vogue UK, Tamara Mellon sensed a real demand for stylish but wearable shoes and approached Mr Jimmy Choo, a couture shoe-maker based in the East End of London, recognized for his excellent craftsmanship.

Tamara partnered with Mr Jimmy Choo to start the ready to wear company and sourced factories in Italy to produce the shoes on a larger scale. Consequently, plans were made to open the first Jimmy Choo stand alone boutique and to develop the wholesale business throughout the fashion capitals of the world.

In April 2001, the expansion of Jimmy Choo took a significant step forward with the announcement of a new partnership with Equinox Luxury Holdings Ltd. Equinox acquired Mr Choo’s share of the ready to wear business with Robert Bensoussan, Equinox’s chief executive becoming CEO of Jimmy Choo. Within 3 years, the company opened twenty six new stores, (in addition to the existing four) and introduced both handbag and small leather goods collections.

This was followed by another dramatic move on 19th November 2004 with Lion Capital announcing the acquisition of a majority shareholding in Jimmy Choo, in a transaction valuing the company at £101 million.

In February 2007, Jimmy Choo once again made the headlines after being acquired by TowerBrook, a deal which valued the company at £185 million. Whilst TowerBrook hold the majority stake, Tamara Mellon will continue to oversee the company's creative direction, working in close collaboration with Creative Director, Sandra Choi. Robert Bensoussan remains as CEO, continuing to oversee the company's development.

Jimmy Choo



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3Vote!

Famous Jimmy Choo handbags

Famous Jimmy Choo handbags <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> Jimmy Choo handbag is a famous brand in recent years, Many film stars and celebrities carry these handbags on some magnificent occasions, which has added great charm to the items. The year 2009 is the thirteenth anniversary of the company Jimmy Choo, displaying its luxury brand over

3Vote!

Choose Jimmy Choo handbags

Choose Jimmy Choo handbags <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> Jimmy Choo is well known all over the world both for its stylish and wearable Jimmy Choo shoes as well as its glamorous Jimmy Choo handbags. The brand is dedicated to creating accessories both luxurious and practical, with integrity quality and understated look. While Jimmy Choo is

3Vote!

Perfect Gift- Jimmy Choo Pumps

Perfect Gift- Jimmy Choo Pumps If you're a woman and you love pumps... and who doesn't? you've probably heard about designer Jimmy Choo's line of pumps coming to H&M stores. The line was launched on November <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /> 14 in a select group of 200 stores around the globe. Understanding the demand for this unique

5Vote!

Jimmy Choo Neon Clutches

I am in the mood for something colorful and exuberant; and yes, even a bit flashy if you will. Why, you ask? Could be because I am in Vegas right now and am feeling a bit drab compared to the bright landscape of the city. I mean where else but in Vegas could you feel utterly comfortable toting a hot pink acrylic clutch to breakfast while wearing a sparkly dress? It's like Halloween here, everyday....

3Vote!

Yay or Nay: Would you queue for Jimmy Choo?

Chances are we've all suffered for our footwear at some point in our lives - whether that means pinching our toes in stilettos, going into the red to finance a must-have style or just sacrificing a day searching for that perfect pair. But would you stay up on a cold November night waiting to pounce on a style you really wanted, away from home as the worst storm of the year rages above?

3Vote!

New York Shopping: Jimmy Choo shoes 45% dearer here than in Britain

WHEN SHOEMAKER Jimmy Choo launched his first collection for a high street chain earlier this month, it seemed shoppers were finally getting the chance to snap up the luxury brand synonymous with red carpet glitter at an affordable price.

3Vote!

Jimmy Choo shoes 45% dearer here than in Britain

WHEN SHOEMAKER Jimmy Choo launched his first collection for a high street chain earlier this month, it seemed shoppers were finally getting the chance to snap up the luxury brand synonymous with red carpet glitter at an affordable price.

3Vote!

jimmy choo 72

Jenny from Jimmy Choo emailed me about their new campaign aiming to raise awareness and funds for AIDS victims. " THE COMPETITION Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment...

3Vote!

Win the ultimate Jimmy Choo VIP experience!

Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP ( which must be taken within 72 hours of exposure to [...]

3Vote!

New York Shopping: Jimmy Choo Shoes and You Too

The name Jimmy Choo brings to mind glamorously crafted designer shoes with unbearable prices. Especially during these economic times, dreaming about Jimmy Choo shoes seems to be the only way to access high-end fashion.

3Vote!

Louboutin Shoes – An Irresistible Piece of Art

Louboutin Shoes – An Irresistible Piece of Art <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> Owning a pair of beautiful discount Christian Louboutin Wedges is very necessary to any young girl. When we were very young, we all had read the story about “Cinderella”, a fairy tale known undoubtedly by the liitle girls . In this beautiful story,

5Vote!

What's Gratitude Got to Do with It?

( may I offer you a second helping of Jimmy Choo shoes with your turkey? ) Before sharing Brian Solis' succinct and brilliant post the Benevolent Acts of Reciprocity and Recognition and Highlights from the Research Project on Gratitude and Thankfulness (excerpt below) I want to once again make a few remarks about what we all seek to achieve with rights and remedies (particularly in the post-scarcity...

3Vote!

The Best European Luxury Brands of 2009

The New-York based Luxury Institute has published a list of the most prestigious European luxury brands, « la crème de la crème ». The study was conducted by the Luxury Institute on wealthy Europeans consumers to select their favorite brands, in 5 different categories, according 4 criteria: quality, exclusivity, customer experience and peer prestige. And the winner is…...

3Vote!

Net-A-Porter Cruise 2010 Press Day

This week I went to the Net-A-Porter’s Cruise 2010 press day were I got to see up close those stunning pieces celebrities have already been wearing on the red carpet. Robbie aka Jimmy Choo freak will not doubt love those feathered Jimmy Choo’s that will be available soon. I will be going after those grommet Brian Atwood [...]

3Vote!

Want to design for Steve Madden?

If you've ever doodled a shoe and thought for a moment that if only you could turn it into a real one you might just be the next Jimmy Choo, now could be your chance to shine, as Steve Madden and Zappos.com have teamed up to bring you the Sole Search contest, giving you the chance to try your hand at designing footwear.

The 3 latest articles published by users on Jimmy Choo :

3Vote!

Famous Jimmy Choo handbags

Famous Jimmy Choo handbags Jimmy Choo handbag is a famous brand in recent years, Many film stars and celebrities carry these handbags on some magnificent occasions, which has added great charm to the items. The year 2009 is the thirteenth anniversary of the company Jimmy Choo, displaying its luxury brand over 90 locations...

3Vote!

Choose Jimmy Choo handbags

Choose Jimmy Choo handbags Jimmy Choo is well known all over the world both for its stylish and wearable Jimmy Choo shoes as well as its glamorous Jimmy Choo handbags. The brand is dedicated to creating accessories both luxurious and practical, with integrity quality and understated look. While Jimmy Choo is mostly famous...

3Vote!

Perfect Gift- Jimmy Choo Pumps

Perfect Gift- Jimmy Choo Pumps If you're a woman and you love pumps... and who doesn't? you've probably heard about designer Jimmy Choo's line of pumps coming to H&M stores. The line was launched on November 14 in a select group of 200 stores around the globe. Understanding the demand for this unique shopping opportunity...