Six Videos That Can Now Be Looked At As Missed Opportunities For Product Placement
Idolator (Free subscription) | 04/25/2009
I still love this morning's story about the product-placement deal that was struck between Autograph and Paper-Mate 25 years ago, mainly because it took so long for the obvious-in-hindsight synergy to be noticed by this observer. "With the name Autograph, it’s logical for us to be advertising a pen," lead singer Steve Plunkett told the Los Angeles Times when the deal was dissected....