John Riccitiello



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BBC Four announces eighties computing drama

Spectrum vs BBC Micro - it's the rumble in the 8bit jungle! Just when you were thinking, 'why oh why are there no drama-documentaries about rivalries in the burgeoning home computer sector?' BBC Four has only gone and announced one. Expected to be broadcast later this year, Syntax Era (get it?!) charts the rivalry between Sir Clive Sinclair and Chris Curry, the former colleagues who went on to launch...

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EA calls pirated The Sims 3 versions a demo program

IndustryGamers reports EA CEO John Riccitiello sees the pirated version of The Sims 3 as a "demo program". Although Riccitiello was being facetious, and EA says it did not deliberately leak the code, he noted that the result was basically an inadvertent demo program, encouraging illegal downloaders to make a purchase to play the full game. "You identified our secret marketing campaign!"...

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Is EA Figuring Things Out? Says ‘Please Pirate Our Games’ And Has A Business Model For It

Could it be that EA is actually figuring this stuff out? It's been one of the most maligned video game companies when it came to mistreating fans with things like draconian DRM -- but perhaps that's changing. Earlier this month we quoted EA's CEO, John Riccitiello, putting a positive spin on the fact that people had downloaded and shared unauthorized copies of The Sims 3, finally recognizing that it...

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The Sims 3 DLC and community used to effectively stop piracy

Electronic Arts has discovered the secret to combating piracy . . . offer the legit consumer features and content that they simply cannot get with a “gimped” pirated version, which amounts to basically a “demo” of the real deal. Speaking to IndustryGamers, EA CEO John Riccitiello joked about how the leaked pirated version of The Sims [...]

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EA's new motto: please pirate our games... er, storefronts

EA CEO John Riccitiello has a new message for people who want to pirate EA games: go ahead and do it. "By the way, if there are any pirates you're writing for, please encourage them to pirate FIFA Online, NBA Street Online, Battleforge, Battlefield Heroes ..." he told IndustryGamers . "If they would just pirate lots of it I'd love them. [laughs] Because what's in the middle of the game...

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EA's new motto: please pirate our games... er, storefronts

EA doesn't mind piracy of Sims 3, as retail customers get the whole experience. In fact, please pirate the company's future games. Why? EA is selling a service, not a game. Consider everything that comes on the disc a demo; the real value is online. EA CEO John Riccitiello has a new message for people who want to pirate EA games: go ahead and do it. "By the way, if there are any pirates you're...

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Riccitiello Addresses Sims 3 Piracy

EA CEO John Riccitiello takes the piracy of The Sims 3 with good humor. Talking to IndustryGamers (via Big Download Blog ), he joked that they "identified our secret marketing campaign!" On a more serious note, he pointed out that some sections are off-limits to players who aren't registered. "It's a very content intensive game," he said, "so to have the pirated version and...

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Reggie Asks: What Developer Would You Want to See Collaborate on a Nintendo Franchise?

At the conclusion of a chain interview conducted by Kotaku's Stephen Totilo at E3, Reggie was asked to pose a question to Kotaku's readers: quote Reggie Fils-Aime, Nintendo of America President "In the same vein of Team Ninja working with Nintendo to re-imagine Metroid, what development group would your readers love to see partner and collaborate with Nintendo? And on what franchise?" The...

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Electronic Arts says it chose to replace No. 2 executive

The game industry took notice yesterday when John Pleasants left the No. 2 job at Electronic Arts to join a small social gaming startup, Playdom. It seemed to signal a brave new world where social game startups and iPhone game companies were actually more attractive places for top executives than the biggest video game companies. But that’s an interpretation that apparently makes some at EA say...

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Schappert leaves Microsoft, goes back to EA

Microsoft’s John Schappert, who has served as one of the software and hardware giant’s key spokespeople for team Xbox since 2007, has left the company’s employ to return to Electronic Arts as chief operating officer (COO) – the very company he got his start at as a software engineer in 1991. Current COO at EA, John Pleasants, is reportedly leaving EA to become CEO of casual...

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John Schappert leaves MS, goes back to EA

As it turns out, the E3 2009 Press Conference of Microsoft was to be John Schappert 's last big gig with the company. Reports got out today saying that the man who handled Xbox Live and MS Game Studios has left the building to make his way back into his old employer, Electronic Arts . The announcement was made by Electronic Arts, revealing that he has been re-hired to be the publisher's new Chief...

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John Schappert leaves Microsoft, returns to EA

The high-stakes executive trading game between Microsoft and Electronic Arts continues! John Schappert - corporate vice president of LIVE, software and services at Microsoft since 2007 and, before that, founder of Madden -dev Tiburon at EA - is returning to EA to replace John Pleasants as COO, reports IndustryGamers . Pleasants is headed to social gaming company Playdom. Schappert was brought on as...

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John Schappert Ditches Microsoft for COO Role at Electronic Arts

Like Peter Moore before him, John Schappert is leaving Microsoft for a job with Electronic Arts. But unlike Moore, this is a return to EA for Schappert, who founded Tiburon Entertainment in 1994 -- now known as EA Tiburon, the team behind Madden -- and then left EA in 2007 for a position with Microsoft. Aside from his duty of leading this year's Microsoft E3 press conference, Schappert was Microsoft's...

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John Schappert Returns to EA

Today, Electronic Arts announced that John Schappert, you know, the guy that hosted Microsoft’s E3 Press Conference, has been appointed Chief Operating Officer of the company. Previously filling this role was John Pleasants who will now be leaving the company. “We are thrilled to welcome John Schappert back to EA,” said EA Chief Executive Officer John Riccitiello. [...]

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EA: Mirror’s Edge 2 In Development

by Nick Breckon Following word from EA CEO John Riccitiello that the Mirror’s Edge franchise will continue, Electronic Arts has confirmed that a small team is now at work on the sequel.”You will see another Mirror’s Edge for sure,” said EA Europe VP Patrick Soderlund to Videogamer. “It’s just a matter of when that time [...]