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Marketing Profs Daily Fix (Free subscription) | 12/26/2008
Christmas might be over but the spirit of giving continues here at MarketingProfs. Until New Year's Eve, December 31, you can buy a Premium Membership for someone else, and get another one for yourself, free ! That means that as a MarketingProfs Premium Member, each week you'll get exclusive new case studies, articles, and reports that help you implement your marketing plans. It's a bargain at $149.95...
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Marketing Profs Daily Fix (Free subscription) | 12/23/2008
... Andrew Spoeth . Here's the full interview: B2B, Social Media and Twitter - an Interview with Ann Handley of MarketingProfs View SlideShare presentation or Upload your own. (tags: btob b2b )
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Marketing Profs Daily Fix (Free subscription) | 12/16/2008
... to create compelling stuff. Aaron -- that sneaky dog -- clued right in on my expertise. "But Ann," he said a month or so ago, on the phone from Austin to Boston, "you know content. You have a unique perspective. You understand how content serves as the foundation of any good online engagement strategy like no one else does." Or something like that. The bottom line: He convinced me. I'm in. And...
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Marketing Profs Daily Fix (Free subscription) | 12/15/2008
... "Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball." - Ann Handley "We're going to develop a set of better metrics to help guide, direct and validate 'commitment'." - Joseph Jaffe "The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis." - Charlene Li "After a pre-qualifying wrestling...
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Flooring The Consumer (Free subscription) | 12/11/2008
Ann Handley with MarketingProfs originally uploaded by David Alston . This week's guest for the Social Media Series: Bridging New & Old is the amazing Ann Handley . Ann lives and breathes new marketing. You may know her from MarketingProfs where she is Chief Content Officer - and chief instigator, editor, nurturer, community builder and conversationalist - skills she developed as co-founder...
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Marketing Profs Daily Fix (Free subscription) | 12/10/2008
On a company web site, the ‘About Us’ page can be a tricky thing. You need one, Jakob Nielsen says , because effectively explaining the company's purpose and what it stands for “provides essential support for all other website goals.” Ah yes… but explaining it in a compelling and interesting manner is the tricky part. The "About Us" page gives you an open slate to talk about yourself and your company....
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Business Wire (Free subscription) | yesterday
... ROI models.” Authors of the Letters to the C-Suite include: , president of and author of “.” Ann Handley, chief content officer for . Steve Yastrow, founder of and author of “.” Rohit Bhargava, author of “.” Stefan Tornquist, research director of . Pete Blackshaw, executive vice president of digital strategic services, , author of “.” Hunter Boyle, managing editor of the . Rex Briggs, chief...
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HubSpot Internet Marketing Blog (Free subscription) | 11/24/2008
Last week HubSpot had the pleasure of a visit from Ann Handley, one of the creative geniuses behind Marketing Profs . During Ann's her tenure, Marketing Profs has become one of the biggest, most respected sources of online marketing content. Before meeting more of our team here at HubSpot, I sat down with Ann to record an interview for the HubSpot blog. The full video is below, but here are...
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Shop.org Blog (Free subscription) | 01/06/2009
... are already doing, and move toward incorporating consumer-written product or retailer reviews.” Ann Handley , MarketingProfs Growth Through Accountability “Retailers will double-down on measurable online marketing (such as paid search) and that may cause a faster shift & focus to online marketing for multi-channel retailers.” Sam Decker , BazaarVoice International Intensity “As the market...
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Bloggers For Hire (Free subscription) | 01/02/2009
We have heard the idea behind “ Blogging Is Dead… ” We have also heard about the death of newspapers and the traditional media journalists that are losing their careers to the “citizen journalists” and those that are doing it as hobbyists. We have seen this in play for 2008, but what does this mean for the future of blogging and the future of journalism? I was reading recently about Ann Handley...
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chrisbrogan.com (Free subscription) | 12/31/2008
... this a lot. People just don’t read long posts (usually). There are exceptions. I read every word Ann Handley writes, and often wish for more. Write “unfinished” posts. Having ways that others can add to a post or improve on it invites participation. This might just mean asking for ideas or getting a sense of what others’ experiences are. Mix up the length of your posts, so that people can...
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Duct Tape Marketing Blog (Free subscription) | 12/30/2008
... Stop believing that Wall Street and investment bankers are any smarter than they are. - Twitter ID Ann Handley , chief content officer for Marketing Profs said . . . Swell in ranks. Corporate downsizing spawns a host of new businesses. Many decide to cut their own path, as traditional paths close up. - Twitter ID Clate Mask , CEO of Infusionsoft said . . . market to prospects and customers...
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Conversation Agent (Free subscription) | 12/30/2008
... large discussions (all in good fun). A special mention goes to Marketing Profs: Daily Fix (that Ann Handley is awesome), Social Media Today (Robin Carey in particular), Marketing 2.0, and Fast Company for allowing me to type even more words than you thought possible and publish them there.I'd like to thank the members of the Academy... ... my agent, my producer, Michael Jackson, Mickey Schulhoff...
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Junta42 blog (Free subscription) | 12/29/2008
... , Amy Jussel , Andrew Odom , Andy Nulman , Andy Sernovitz , Andy Whitlock , Angela Maiers , Ann Handley , Anna Farmery , Armando Alves , Arun Rajagopal , Asi Sharabi , Becky Carroll , Becky McCray , Bernie Scheffler , Bill Gammell , Bob LeDrew , Brad Shorr , Brandon Murphy , Branislav Peric , Brent Dixon , Brett Macfarlane , Brian Reich , C.C. Chapman , Cam Beck , Casper Willer , Cathleen...
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Gauravonomics Blog (Free subscription) | 12/20/2008
Peter Kim has compiled a great e-book of social media predictions for 2009 with inputs from fourteen social media thought leaders: David Armano, Rohit Bhargava, Pete Brackshaw, Chris Brogan, Todd Defren, Jason Falls, Joseph Jaffe, Charlene Li, Scott Monty, Ann Handley, Jeremiah Owyang, , Ben McConnell, Andy Sernovitz and Greg Verdino. Here are the top five themes that emerge from [...]
