whoar.co.nz (Free subscription) | 08/28/2008
“..Telecom chairman Wayne Boyd has confronted the challenge to his board head-on by appointing advertising industry heavyweight Kevin Roberts. The New York-based chief executive of Saatchi & Saatchi worldwide has replaced long-serving Telecom director Patsy Reddy, who retires after 10 years on the board. By stepping directly in to Reddy’s position, Roberts must stand for re-election at [...]
New Zealand Herald (Free subscription) | 08/28/2008
Telecom chairman Wayne Boyd has confronted the challenge to his board head-on by appointing advertising industry heavyweight Kevin Roberts. The New York-based chief executive of Saatchi & Saatchi worldwide has replaced long-serving...
New Zealand Herald (Free subscription) | 08/28/2008
Telecom's appointment of Saatchi & Saatchi global chief executive Kevin Roberts to its board of directors has raised eyebrows in the advertising world. The adman - known as KR inside the Saatchi & Saatchi empire - is famous for...
New Zealand Herald (Free subscription) | 08/28/2008
Marketing guru Kevin Roberts has been appointed to the board of Telecom, the company announced today. Roberts, who is global head of advertising agency Saatchi and Saatchi, replaces director Patsy Reddy who is retiring at this...
22dropout.com (Free subscription) | 08/26/2008
Peter Thorburn reckons the business nous of former New Zealand Rugby Union board member Kevin Roberts would ensure a Bledisloe Cup test in the United States is not a fizzer.
Cactus Kate (Free subscription) | 08/01/2008
Quintessential bullshit artist, Kevin Roberts asks why clothing and department stores don't do more to attract men. Well Kevin the question has been asked for many years as to why employers don't do more to attract women as a gender to stay in the workforce. It comes down to the same answer: Neither gender if given an alternative really wants to be there.
The Marple Leaf (Free subscription) | 07/29/2008
There's a snappy piece here on the average word count of a song. Kevin Roberts reports that "during the sixties and seventies was 176 words. Last year it exploded to 436 words. Do we really have so much more to say?" Partly, the average is pushed up by the proliferation of rap, but also by the power of major recording artists to let rip without interference. Since I started guitar lessons I've been...
95bFM - bCasts (Free subscription) | 07/20/2008
The worldwide CEO of Saatchi & Saatchi.
Well Fed Network (Free subscription) | 06/02/2008
Posted by Patsy Kreitman on Edible TV We’ve already had the chance to get to know both Kevin Roberts and Shane Lyons in my previous interviews. Even though she was the first contestant eliminated, we got a chance to ask Cory Kahaney a few questions before her fate was sealed. Cory was featured on [...]
General Information Directory (Free subscription) | 05/11/2008
The Elegant Solution: Toyota’s Formula for Mastering Innovation. The Elegant Solution: Toyota’s Formula for Mastering Innovation by: Matthew E. May , Kevin Roberts publisher: Free Press , released: 10 October, 2006 price: $17.16 (new), $5.80 (used)
brandcurve.com (Free subscription) | 05/01/2008
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin's understanding of advertising today. When Eric asked [...]
Breakfast Blog (Free subscription) | 04/30/2008
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi Advertising wrote the book " Lovemarks: the future beyond brands" several years ago and has just updated his theories in a new one , "The Lovemarks Effect: Winning in the Consumer Revolution." A very cool aspect of the book is its companion website, where consumers are encouraged to nominate brands they love and would call their personal lovemarks....
5 Blogs Before Lunch (Free subscription) | 04/29/2008
Eric Karjaluoto over at Ideas on Ideas has posted an excellent interview with Saatchi's Kevin Roberts, talking about how the digital world has seeped into mainstream agencies. From Ideas on Ideas: Readers of ideasonideas are well aware of my bullish...
ideasonideas (Free subscription) | 04/28/2008
Readers of ideasonideas are well aware of my bullish stance on digital and how I often reference large agencies as rather out of touch. This doesn't mean I’m against the big guys (heck, I’d love to work in those neat offices with great views). I just feel as though we’re in the midst of a [...]
AdScam/The Horror! (Free subscription) | 04/14/2008
Hot news fresh out of Droga 5... Yeah, they're mates of mine... So fucking what. If you don't like it, go read Kevin Roberts pathetic blog and get up to speed on the New Zealand rugby scene! Droga just snatched...
