Charlie Rose with Gavan Daws, Otto Schwartz & Richard Gordon; Jim Dwyer, Gretchen Buchenholz & Theresa McGovern; Martin Charnin, Harry Shearer & Lisa Birnnbach (May 24, 1995)
GeoffShackelford.com (Free subscription) | 08/05/2009
Jim McGovern takes Buick/GM to task for not having the courage to announce that the final Buick Open was indeed, the final Buick Open.
GeoffShackelford.com (Free subscription) | 10/03/2008
Jim McGovern at golf.com offers an interesting analysis of the PGA Tour's relationship with auto manufacturers and where it may head. Companies that are sufficiently capitalized, have a national audience of customers who fit golf's demographics, maintain a multilevel distribution network and can afford to develop a broad array of television ads are few and far between. Throw in a minimum entitlement...
