Joe Barnes

Wealthy Consumers Using Social Networks Online

WOMMA (Free subscription) | 03/26/2008

[Originally posted by Joe Barnes on TheMarketingAdvantage] MediaPost Communications has a great article out on The Luxury Institute's latest WealthSurveythe participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and...

• Wealthy Consumers Using Social Networks Online - Research Brief

Alternative Media Spending UP!

WOMMA (Free subscription) | 03/26/2008

[Originally posted by Joe Barnes on TheMarketingAdvantage] New research by PQ Media shows spending on alternative media rose 22% to $73.4 billion in 2007 and is forecast to grow another 20% to $88.2 billion in 2008 despite a sluggish economy. But here's the big news from PQ Media president and CEO Patrick Quinn: "By 2012, we anticipate one out of every $4 spent on advertising and marketing...

Agencies Slammed: They Don't Get Social Media!

WOMMA (Free subscription) | 02/29/2008

[Originally posted by Joe Barnes on The Marketing Advantage] TNS Media Intelligence/Cymfony is out with a new poll reporting that clients are placing more emphasis on mastering social media but finding their agencies are not ready to help them succeed. "You get the sense that agencies talk a good game," Jim Nail, chief marketing and strategy officer at TNS Media Intelligence/Cymfony, said."...

• Why Agencies Don't Get Social Media - ChaosScenario

First Cut

Blueshirt Bulletin (Free subscription) | 09/19/2007

Twelve players to Hartford camp, no surprises: goalies Chris Holt and Matt Zaba; defensemen Clayton Barthel, Corey Potter, and Jake Taylor; forwards Joe Barnes, Alex Bourret, Brodie Dupont, Mitch Fritz, Bruce Graham, Greg Moore, and Jordan Owens. Maybe Bourret would...