GM CEO aims to make cars more profitable
Dallas Morning News (Free subscription) | 07/11/2008
... is to get our cars more profitable," Mr. Wagoner said. It could prove to be a real challenge, said George Hoffer, an economics professor at Virginia Commonwealth University who follows the auto industry."The total revenue that Ford and GM get from selling a base Focus [compact] or Cobalt is less than just the profit they used to make off the average mid-size SUV," Dr. Hoffer...
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