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Business Pundit (Free subscription) | yesterday
In Great Britain, Coca Cola’s Powerade has released an edgy, beautiful ad campaign. From Reuters: Triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait have all been photographed taking part in their individual sports stark naked as part of an advertising campaign for a sports drink. “Everyone is used to seeing athletes in competition [...]
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adfreak (Free subscription) | yesterday
Seeing British people naked is typically not a wonderful experience. The exception may be if they're Olympians, as they can be expected to display at least a base level of fitness. Powerade has convinced three such Britons—cyclist Rebecca Romero, swimmer...
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ABS CBN (Free subscription) | 08/05/2008
LONDON (Reuters) - Some of Britain's top athletes have decided to bare all ahead of the Beijing Olympics. Triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait have all been photographed taking part in their individual sports stark naked as part of an advertising campaign for a sports drink.
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Adrants (Free subscription) | yesterday
Olympians Get Nude! (Well, With All Crucial Parts Covered)Alright. Here's the nudity in advertising story of the day. There's a quota here at Adrants, you know. Anyway, British athletes triple jumper Phillips Idowu, cyclist Rebecca Romero and swimmer Gregor Tait all for a British Powerade campaign.Coke Marketing Director Cathryn Sleight explained the campiagn, saying, "Everyone...
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DBKP (Free subscription) | 08/04/2008
... showing human body perfection. Rower-turned-cyclist Rebecca Romero Triple jumper Phillips Idowu Swimmer Gregor Tait By pat Source - Daily Mail - Naked Ambition: Britain’s Olympians strip down as they prepare to make history Bejing Image - Greek statue
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The Sun (Free subscription) | 08/04/2008
Monday, August 4, 2008 masthead-search-location Skin with a chance Rate this picture Published: TodayTHESE Beijing-bound athletes prove they are good sports — by posing NUDE to promote their Olympic bid. The breathtaking shots show triple jumper Phillips Idowu, 29, rower-turned-cyclist Rebecca Romero, 28, and swimmer Gregor Tait, 29. The pictures will feature during the games in...
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The Telegraph (Free subscription) | 08/03/2008
... for Powerade, the official sports drink of the Beijing Games.Triple jumper Phillips Idowu and swimmer Gregor Tait also stripped off for the campaign.Idowu, 29, who has been hailed as one of Britain's best hopes of a track and field gold medal, said: "This is definitely one of the more unusual shoots I've taken part in, but also one of the most enjoyable."The inner gear for...
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Edinburgh Evening News (Free subscription) | 07/31/2008
THE date of August 8, 2008, has long been highlighted on the calendars of City of Edinburgh trio Kirsty Balfour, Gregor Tait and Kris Gilchrist.
