Business Wire (Free subscription) | 08/07/2008
... in online conversations, which is why we're pleased to have them as a sponsor of this report." - Jeff Zabin, research fellow, customer management practice, Aberdeen Group.
Market Wire - Professional Services (Free subscription) | 08/06/2008
"Companies are enamored with the possibilities of social media marketing as the foundation for consumer-driven referrals and brand advocacy," said Jeff Zabin, Research Fellow at Aberdeen Group. "The challenge lies in identifying key influencers, engaging them as brand evangelists, and then tracking the impact of their words and actions over time. Social media marketing can also mean extending...
Market Wire (Free subscription) | 07/08/2008
"Social media proliferation, corporate transparency, marketing authenticity, customer centricity, brand disloyalty and a host of other trends are conspiring to usher in a new era," said Jeff Zabin, Research Fellow at Aberdeen. "It's an era in which companies need to actively encourage customer feedback and treat customers as strategic assets in the incessant quest to improve operations,...
