SitePoint Blogs (Free subscription) | 07/18/2008
... explosive, the facts show that much of the online conversation is happening in forums,” wrote Kevin Heisler at SEW. Facebook Lexicon In April, Facebook launched a very useful (for marketers and trend watchers) new feature called Lexicon. Lexicon graphs changes over time in the occurrence of keywords on public and semi-public user Walls. Year-over-year growth at Facebook is 77% in...
Search Engine Watch Blog (Free subscription) | 07/15/2008
In a full-blown recession, what's the future of paid search? In today's Search Engine WarGames column, " Bernstein Research Predicts the Future of Paid Search ," Kevin Heisler looks at a new study from Sanford C Bernstein's research arm that's a virtual crystal ball into Google and search engine marketing. » Full story
Search Engine Watch Blog (Free subscription) | 07/01/2008
Journalists are a dying breed. Newspapers face death by Internet. In today's Search Engine WarGames column, " Newspapers Bleed Red Ink: Death by Internet ," Kevin Heisler suggests that it's time to rethink journalism as a career choice. » Full story
Search Engine Watch (Free subscription) | 07/03/2008
Posted by Kevin Heisler Jul 1, 2008Ya-Who? Seems Microsoft has already forgotten the Sunnyvale search engine. Microsoft has agreed to buy Powerset, the semantic search engine touted as the next generation of search. Powerset is the much-hyped beta natural language search engine that the metaphor-challenged mainstream media call the Google Killer. That means you can type questions ...
Search Engine Watch (Free subscription) | 06/30/2008
... efforts. We had the chance to catch up with Bryan a few weeks before his keynote presentation at .Kevin Heisler: Tell us about your new book, Always Be Testing.Bryan Eisenberg: A little over a year ago Google offered everyone a free A/B and multivariate testing tool called Google Website Optimizer. Adoption has been great, but people are still experiencing challenges understanding...
SEOCentro - SEO News (Free subscription) | 06/23/2008
... a voice spoken text message about the business or restaurant that they're researching.Posted by Kevin Heisler at June 23, 2008 2:42 PMCommentsPost a comment Name:Email Address:URL: Remember Me? YesNoComments: (you may use HTML tags for style)
SEOCentro - SEO News (Free subscription) | 06/09/2008
... identified publicly. Not surprisingly, no one has claimed credit for being User 927. Posted by Kevin Heisler at June 9, 2008 12:34 PMCommentsPost a comment Name:Email Address:URL: Remember Me? YesNoComments: (you may use HTML tags for style)
SEOCentro - SEO News (Free subscription) | 06/08/2008
... transactionincluding a sale to Microsoft if it is in the best interests ofshareholders.Posted by Kevin Heisler at June 6, 2008 12:40 PMCommentsPost a comment Name:Email Address:URL: Remember Me? YesNoComments: (you may use HTML tags for style)
Search Engine Watch Blog (Free subscription) | 06/03/2008
It's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone? In today's Search Engine WarGames column, " 3 CEOs with 3 Strategies for SEO Success ," Kevin Heisler looks at three companies with varying degrees of digital presence: La-Z-Boy, D&B, and UTI. Each CEO...
