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Endsights (Free subscription) | 08/06/2008
The term “micro-transaction” was born out of this generation of consoles. As Microsoft has shown, there’s nothing “micro” about the sales that those transactions have rang up. Speaking at Microsoft’s “Gamefest” event, Kevin Salcedo, Microsoft’s Interactive Entertainment Business Manager, the company has achieved $240 million in sales during the consoles lifecycle–with $180 million of...
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QJ.NET (Free subscription) | 08/06/2008
The power of paid downloadables is certainly awe-inspiring. Microsoft 's Interactive Entertainment Business manager Kevin Salcedo recently revealed that the downloadable content initiative we know as the Xbox Live Marketplace has made US 240 million in revenue since its launch. Speaking to the public at their recent Gamefest event, Salcedo said this of the Xbox 360's Live Marketplace:...
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AfterDawn.com (Free subscription) | 08/06/2008
According to Microsoft's Interactive Entertainment Business manager Kevin Salcedo, downloadable content for the Xbox 360 has so far brought in $240 million USD in revenue. He also confided that games that have extra downloadable content see a 16 percent increase in their life spans. Speaking at the Gamefest event Salcedo added that about $180 million USD of that total had been...
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Destructoid (Free subscription) | 08/06/2008
Microsoft has claimed that games bolstered with paid DLC on Xbox Live last a lot longer in the hands of consumers, and generate an extra $21M in sales at retail. Microsoft interactive entertainment business manager Kevin Salcedo used the power of numbers to issue forth this revelation. In order for these extra sales to occur, however, Salcedo added that the DLC generally needs...
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Game|Life (Free subscription) | 08/06/2008
Downloadable content for Xbox 360 games, such as the above-pictured "Bring Down the Sky" add-on for Mass Effect , generate huge amounts of money for developers, publishers and, by association, Microsoft. To date, sales of downloadable content have generated $240 million, "with $180 million in the last 12 months alone," according to Microsoft's Interactive Entertainment Business manager Kevin...
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GamesIndustry.biz (Free subscription) | 08/06/2008
Downloadable content on the Xbox 360 has brought in USD 240 million, according to Microsoft's Interactive Entertainment Business manager Kevin Salcedo, who also revealed that games with extra downloadable content see a 16 per cent increase in their life span. Talking at the company's Gamefest event, Salcedo reported that USD 180 million of the total was made in the last 12 months...
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Voodoo Extreme (Free subscription) | 08/06/2008
Games with paid downloadable content sell, on average, $21 million more at retail, provided the DLC hits within a so-called 30-day "sweet spot," according to Microsoft's IEB manager Kevin Salcedo. Salcedo joined Tad Fleshman of Xbox 360's content management team at Gamefest to advise developers on how to maximize the opportunities in DLC. "Right now we have over 12 million users...
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VideoGamer.com (Free subscription) | 08/06/2008
at Microsoft's recent Gamefest event, Microsoft's Interactive Entertainment Business manager Kevin Salcedo expressed that the role of DLC in the current generation of consoles cannot be ignored.
