Women are buying more smartphones, pink is a factor
BlackBerryCool (Free subscription) | 06/10/2008
... color pink: We picked a shade of pink that fit in all kinds of settings — not too flashy,” said Mark Guibert, vice president for corporate marketing at RIM. “It was the only color that was purely driven by the female audience. Years ago the market was much more focused solely on function. Now there is more focus on lifestyle. Pink: is there anything it can’t do? (via NYT ) Filed under...
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