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The only other former Saatchi man credited on the ad, Tony Granger, does not appear to work for Epoch and told Ad Age he "would not have presented" the advertisement. Then he added, "neither would any of the team." Hmm. Granger might want to rethink that, because Long has presented this sort of work in the past. Find below another ad by the rebel director, apparently dating to last fall and...
We're still waiting to see if Saatchi & Saatchi is able to make the not-that-scandalous fake J.C. Penney ad disappear from the Internet (it hasn't so far). In the meantime, here's yet another fake J.C. Penney ad, made by the same auteur: director MikeLong, who apparently did these as a giggle, and to fill out his portfolio. This one's equally artful -- and for our money, much more disturbing....
... Saying "we're very disappointed that our logo and brand position were used in that way," Mike Boylson, chief marketing officer for Penney, told The Wall Street Journal that he has instructed Saatchi to remove the ad from the Web -- an effort that succeeded in erasing some early YouTube instances of the but, unsurprisingly, ultimately failed. After showing the two young people readying for...
... Saying "we're very disappointed that our logo and brand position were used in that way," Mike Boylson, chief marketing officer for Penney, told The Wall Street Journal that he has instructed Saatchi to remove the ad from the Web -- an effort that succeeded in erasing some early YouTube instances of the but, unsurprisingly, ultimately failed. After showing the two young people readying for...
... Natasha Williamson, agency executive producer Colin Pearsall. Filming was shot by director MikeLong (Michael Long) via Epoch Films , New York, with director of photography Stephen Blackman , and editor Joe Guest. MikeLong History MikeLong signed up with Epoch Films after working as art director for Leo Burnett Chicago and Saatchi & Saatchi London,...
Above is another JCPenney spot
posted on the Web site of Epoch Films
and, according to
Silicon Valley Insider
, also
unapproved by the retailer
. The spot is posted on the page of director MikeLong, the same guy credited with doing the bogus, Lion-winning “
Speed Dressing
” ad. This one has more of a
Poltergeist
-y vibe. Long “apparently did these...
... what a commenter on gawker had to say about it... "Here's the skinny: the spot was directed by MikeLong, who works with a production company called Epoch. Epoch was hired by the Ad Agency Saatchi & Saatchi who work for JC Penney. The spot was recently removed from Epoch's web-page, but you can still see other work by MikeLong, including this delightful little number...
... what a commenter on gawker had to say about it... "Here's the skinny: the spot was directed by MikeLong, who works with a production company called Epoch. Epoch was hired by the Ad Agency Saatchi & Saatchi who work for JC Penney. The spot was recently removed from Epoch's web-page, but you can still see other work by MikeLong, including this delightful little number...
The plaintiffs include five Republican lawmakers — Sens. Martin Golden of Brooklyn and Serphin Maltese of Queens, Assembly Minority Leader James Tedisco of Schenectady, and Assemblymen Brian Kolb Canandaigua and Daniel Burling of Warsaw. Other plaintiffs come from groups that include New Yorkers for Constitutional Freedoms, the state Conservative Party (including Chairman MikeLong),...
Led by the legs of senior Walter Dix and sophomore Charles Clark, the Florida State men's track team won its fourth straight NCAA East Regional title Saturday at MikeLong Track.
... against the move. “Marriage in New York State is between a man and a woman,” said party Chairman MikeLong. “The California Judges overturned the will of the California people and Governor Paterson is apparently trying to do the same thing in New York.” Here’s Paterson’s memo Here’s the video (courtesy of the Daily Politics )