A pioneer in online retail branches out
International Herald Tribune (Free subscription) | 07/25/2008
... shopping site, by buying a 10 percent share in the company. The idea for Net-a-porter came from Natalie Massenet, a former fashion editor, who put up £200,000, or about $398,000 at current exchange rates, and was seeking investors like Busquets to share the risk of starting a company with such an unproven business model.Today, Net-a-porter, which is based in London, is one of the...

















