Market Wire - Food and Beverage (Free subscription) | 3 hours ago
PARIS (MARKET WIRE) Pernod Ricard accelerates its responsible consumption initiatives - 30 countries concerned in 2008
brandcurve.com (Free subscription) | yesterday
Following last week’s post on interactive billboards, today brings news of a similar concept being pursued by Pernod Ricard (for Jameson whiskey). In the lead-up to Christmas they will have a interactive billboard doing three day stints in selected American cities, starting in New York City and ending in Los Angeles. The content of the billboard will [...]
Grape Wall of China (Free subscription) | yesterday
4. Presence of the year: Aussino. This distributor had two dozen tables, while ASC, H&L, Jebsen, Jointek, Torres, EMW, and Montrose had a dozen each. Others included DTAsia, Pernod Ricard, Wine Bank, Top Cellar, Links, Wei Hai, Dragon Seal, Elder’s, and ABC, with accessory maker WinPact, educator EaseScent, and State of the Art Wine Cellars also listed.
Commercial Alert (Free subscription) | yesterday
... you conclude you’ve had a few too many Jamesons already, we’ll just tell you that it’s part of Pernod Ricard USA’s holiday push to speak—almost literally—to social 20- and 30-somethings. On Dec. 4, the company will launch an outdoor projection-media campaign in New York City that will later pop up in cities throughout the country, including Los Angeles, Boston and Denver. Developed by TBWA...
The Herald (Free subscription) | 11/28/2008
... will replace Absolut in the Maxxium stable. Absolut distiller V&S Group, of Sweden, was bought by Pernod Ricard of France earlier this year and, following this deal, V&S left Maxxium on October 1.Edrington said yesterday that figures compiled by the International Wine and Spirit Record showed Stolichnaya to be the fastest-growing premium vodka brand in the UK, having increased sales by 80%...
Scotsman.com (Free subscription) | 11/28/2008
... Russian vodka known as "Stoli". Maxxium, Edrington's distribution partner, poached Stoli from Pernod Ricard, which currently holds the UK rights.Commenting on the outlook for the group, Curle said: "Economic cycles come and go, however, it does look as if we are in for a sustained downturn, not just in the UK economy but in many global markets. "As we move through the next year or two, we...
