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5 Blogs Before Lunch (Free subscription) | 07/10/2008
This has got to be one of the hardest most exciting marketing jobs out there. Blockbuster has named Rebeca Johnson CMO to lead the video rental chain's overall branding and marketing efforts. Blockbuster as a brand has a huge challenge...
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PR News Wire (Free subscription) | 07/09/2008
DALLAS, July 9 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE: BBI,
BBI.B) announced the appointment of Rebeca "Becky" Johnson as Chief
Marketing Officer. In her new role, she will have responsibility for the
Company's overall branding and marketing efforts.
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"Becky is a seasoned veteran with more than 25 years of experience in
retailing and consumer package goods," said...