Micro Persuasion (Free subscription) | 5 hours ago
In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for...
Micro Persuasion (Free subscription) | 6 hours ago
Over the last few months I have been blogging a lot less than I really would like to. I have so much I want to say here and often so little time to write thoughtful essays. There are weeks I...
Micro Persuasion (Free subscription) | 08/22/2008
Next month I am going to the Blogworld Expo in Conference in Las Vegas. I was slated to be the lunchtime keynote on Friday, September 19 but, happily, there's been a change in plans. I am now going to participate...
Micro Persuasion (Free subscription) | 08/22/2008
I was just contacted by a reporter who is working on a story about Adjix, a new service that conceivably gives everyone on Twitter a way to make money for tweeting. It could be a smash hit, but it's got...
Will Video for Food (Free subscription) | 08/21/2008
When it comes to new-media news today, lots of rivers lead to the ocean. Steve Rubel (Micropersuasion) told me about this phenomenon two years ago when we hired him to speak at Johnson & Johnson, but now I’m seeing it first hand. I get all my news about cool stuff from you guys- the brooks of [...]
mathewingram.com/work (Free subscription) | 08/21/2008
I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game about a seemingly impossible shot — is a great idea, and a great [...]
Micro Persuasion (Free subscription) | 08/21/2008
This video response is brilliant marketing on the part of Electronic Arts and Tiger Woods. A fan posted on YouTube that it's possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. How does...
Micro Persuasion (Free subscription) | 08/20/2008
Photo credit: King Cloud by akakumo. The following is my column in next week's AdAge... One of the biggest trends shaping technology today is called "cloud computing." Consumers and business are moving more of their data off their computers and...
Micro Persuasion (Free subscription) | 08/15/2008
Ever wonder how a big web site like the New York Times moderates comments? Look no further. Marci Alboher, one of the paper's bloggers, explains her responsibility in the process and points to the Times' official policy on the matter....
Micro Persuasion (Free subscription) | 08/14/2008
Despite all of its recent up-time troubles, Twitter's growth has been on a tear lately. According to Google Ad Planner data, time spent is off the charts at a staggering 550 seconds per user in the US and 560 seconds...
Micro Persuasion (Free subscription) | 08/13/2008
As a relatively high-profile blogger, I get to see things that others in PR, even those who blog, don't experience. One of those is my Gmail inbox. It's my barometer for how the public relations is adapting in this era...
Micro Persuasion (Free subscription) | 08/10/2008
The New York Times recently made a small, but important change to stories they post on their web site. If the story ran in print, at the bottom they include a tiny footnote that says where it ran and when....
Micro Persuasion (Free subscription) | 08/10/2008
Amazon.com's Wish List feature has been around a long time - over 10 years in fact. However, recently the e-commerce site expanded it with a new feature called The Universal Wish List. Using a simple bookmarklet (drag this to your...
Micro Persuasion (Free subscription) | 08/04/2008
A few weeks ago I wrote about the perfect storm facing print media. Robert Scoble started a similar thread on Friendfeed over the weekend. This week in my AdAge column I look at the same trends, but this time through...
Micro Persuasion (Free subscription) | 08/01/2008
Marketing Age magazine, which is published in Ireland, ran a profile of me in their July/August issue where I talk about my role within Edelman Digital, how I use RSS to keep in the know and trends in social networking...
