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EuroInvestor.co.uk (Free subscription) | 08/24/2008
... of how the Olympic Movement can create a powerful impact on the launch of a new global brand, said Timo Lumme, director of television and marketing services for the International Olympic Committee. In the Beijing 2008 Olympic Games, the company that continues that tradition is Lenovo.Lenovo has directed its hardware, service, and marketing programs so skillfully at the Beijing 2008...
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The Earth Times Online Newspaper (Free subscription) | 08/24/2008
... how the Olympic Movement can create a powerful impact on the launch of a new global brand,” said Timo Lumme, director of television and marketing services for the International Olympic Committee. “In the Beijing 2008 Olympic Games, the company that continues that tradition is Lenovo.” “Lenovo has directed its hardware, service, and marketing programs so skillfully at the Beijing 2008...
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Business Wire (Free subscription) | 08/24/2008
... of how the Olympic Movement can create a powerful impact on the launch of a new global brand, said Timo Lumme, director of television and marketing services for the International Olympic Committee. In the Beijing 2008 Olympic Games, the company that continues that tradition is Lenovo.Lenovo has directed its hardware, service, and marketing programs so skillfully at the Beijing 2008...
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People Daily (Free subscription) | 08/21/2008
The Beijing Games will top all previous broadcasts of the event in terms of coverage and technology. An official said some 4.5 billion people would have viewed the Games on TV and online. For the first time, the Games are being broadcast in digital and high definition, Timo Lumme, managing director of IOC Television and Marketing Services, said at a press conference yesterday. At the...
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Reuters (Free subscription) | 08/20/2008
... the biggest broadcasted event in Olympic history," IOC director of TV and marketing services Timo Lumme told reporters. "Ratings are higher than for any Olympics before."The Games opening ceremony on August 8 has already gone down as the highest sports related broadcast event in China with a record 840 million viewers and is expected to have been seen by more than 1.2 billion people...
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Big News Network.com (Free subscription) | 08/20/2008
New Delhi, Aug 20 : Beijing Olympic Games may become the biggest broadcast event in the Olympic history, according to an official with the International Olympic Committee (IOC).Timo Lumme, managing director of IOC Television and Marketing Services, said at a press conference in the Games' Main Press Center that there is an unprecedented amount of Olympic sports content available, with...
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Big News Network.com (Free subscription) | 08/20/2008
Beijing, Aug 20 (Xinhua) An official with the International Olympic Committee (IOC) said here Wednesday that the Beijing Olympic Games are set to become the biggest broadcast event in Olympic history.There is an unprecedented volume of Olympic sports content available, with around 5,000 hours of coverage provided for viewers in around 200 countries, Timo Lumme, managing director of IOC...
