Todd Defren

Is measurement a 10lb. zucchini?

KDPaine's Book Blog (Free subscription) | 11/25/2008

Todd Defren thinks so.. now you be the judge... PR Squared: Nobody Buys A 10lb. Zucchini.

The Future of the Press Release. Again.

Tech PR Gems - Topaz Partners Blog (Free subscription) | 11/17/2008

... a successful one) than anything else. The social media release as envisioned by its creator Todd Defren hued to the traditional definition of a press release: a method of getting news in front of professional reporters and bloggers. It wasn’t designed or apparently intended for the consumer, who couldn’t care less about “pre-approved quotes” or “boilerplate statements” (But then again,...

Vibemetrix Daily Vibe - An ebook, corporate espionage, and budgeting social media time

VibeMetrix Blog (Free subscription) | 11/11/2008

... to know him. Engagement and corporate espionage don’t usually go in the same blog post title , but Todd Defren made it fit. He’s talking about his friendships with competing agencies and how that makes for healthy competition. You have to imagine that it makes for some brilliant mashup of ideas between the agencies. Some examples of ideas expanded upon (or “stolen”) would be interesting....

Podcast: The Value of PR for Startups

Bplans Blog (Free subscription) | 11/10/2008

... Panelists included Rob Lane , CEO, Overlay TV ; Katie Paine , president, K.D. Paine & Partners ; Todd Defren , partner, Shift Communications ; Sherrilynne Starkie , from Strive Public Relations ; and Michael O’Connor Clarke , from ThornleyFallis Public Relations . I found this to be a fascinating episode to listen to and helpful for companies who are wondering if they should continue...

FIR Live Call-In Episode #9: November 7, 2008

a shel of my former self (Free subscription) | 11/07/2008

... Panelists included Rob Lane , CEO, Overlay TV ; Katie Paine , president, K.D. Paine & Partners ; Todd Defren , partner, Shift Communications ; Sherrilynne Starkie , from Strive Public Relations ; and Michael O’Connor Clarke , from ThornleyFallis Public Relations . Listen to this podcast now: Get this podcast: Download the MP3 file (27.8Mb, 60:40) Get the show on iTunes Subscribe to...

• FIR Live Call-In Episode #9: November 7, 2008 - NevilleHobson
• The Hobson and Holtz Report - Podcast #395: November 6, 2008 - NevilleHobson
• See the 4 articles on the same subject

FIR Live Call-In Episode #9: November 7, 2008

NevilleHobson (Free subscription) | 11/07/2008

... Panelists included Rob Lane , CEO, Overlay TV ; Katie Paine , president, K.D. Paine & Partners ; Todd Defren , partner, Shift Communications ; Sherrilynne Starkie , from Strive Public Relations ; and Michael O’Connor Clarke , from ThornleyFallis Public Relations . Listen to FIR Live now: Get FIR Live: Download the MP3 file (27.8Mb, 60:40) Subscribe to the FIR RSS feed Get the show...

Interview on Comet Branding Radio and Other News

Open Social How To (Free subscription) | 10/31/2008

One of the great things about social media is the people you meet and connect with. From curious newcomers to social media experts and everyone in between, it’s truly a medium for everyone to connect and discuss. To emphasize this, I’ll be taking part in the discussion side of things with an interview/discussion on Comet [...]

Post Education

Lemonade Life (Free subscription) | 10/28/2008

... finance (props to Frugal Dad and Boston Gal ), social media and public relations (most notably Todd Defren and Seth Godin ) and hodge podge of other blogs that I find on my daily cruises through the blogosphere. There are some really smart people who blog, and most of them link to each other so it’s easy to find even more really smart people. A man at the DRI conference asked Amy...

SHIFT Communications: PR Agency SHIFT Communications Tapped by Canadian Club and DeKuyper to Invigorate Brands With Social Media Strategies

Market Wire (Free subscription) | 10/27/2008

... and reputation. We're looking forward to guiding these beloved brands through that process." -- Todd Defren, a principal at SHIFT Communications (click for 's LinkedIn profile) Please contact Parry Headrick at to arrange an interview and/or for additional quotes. About Beam Global Spirits & Wine: Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building...