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Angry in the Great White North (Free subscription) | yesterday
In the tempest brewing over Garth Turner's comments that the Canadian military purchases weapons whose only purpose is to destroy villages in Afghanistan, Garth Turner raised the possibility that he was misquoted. He doesn't actually say he was misquoted, nor provide a different recollection of the comments he made. I hate ambiguity, so I contacted the paper in question to get their...
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Paidcontent (Free subscription) | 05/14/2008
Not all the networks were skimping on their presentations to advertisers this week. David Levy, president of Turner Broadcasting Sales and Turner Sports, kicked off the Time Warner ( NYSE: TWX ) net's upfront presentation by bragging about how much Turner was paying to rent out the Hammerstein Ballroom by referencing former New York Governor Eliot Spitzer. "This place costs $4,500...
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Resource Shelf (Free subscription) | yesterday
Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt. TV in Context involves combing through the thousands of properties in the Turner Entertainment library, cataloging scenes by subject matter and tracking the commercials that agencies deliver to the networks to run. The first placements are available [...]
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New York Times (Free subscription) | yesterday
Turner Entertainment is offering a new system intended to pair commercials with relevant moments in the shows they interrupt.
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Silicon Alley Insider (Free subscription) | 05/14/2008
Time Warner's (TWX) Turner Networks says its found a way to do on TV what has been de rigeur on the Web for a decade: contextual ad targeting. At Turner Entertainment's upfront presentation for advertisers this morning, network execs described a system it has spent a year developing called TVinContext. What can it do? Turner sales EVP Linda Yaccarino says it can do amazing things,...
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The Anniston Star Online (Free subscription) | 7 hours ago
Welcome to the new-look Falcons. At times, they will look bad. At times, they will look promising. For certain, they will look different. No team in the NFC cleaned house like the Falcons — a new general manager, a new coaching staff and a revamped roster with the majority of starting spots up for grabs.
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MarketingVOX (Free subscription) | 05/14/2008
Turner Broadcasting (TBS) has launched TVinContext, which allows advertisers to make ad placements based on the content of the programming, reports MediaBuyerPlanner. A movie scene that takes place...
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Semicolon (Free subscription) | 7 hours ago
Having loved two others of Ms. Turner’s books, I saw this one at Half-Price Books and immediately snapped it up. I wondered if it would live up to its predecessors in my reading life, A Garden To Keep and Winter Birds. It did. However, the book does start out, and proceed, rather slowly, and the narrator’s [...]
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Reuters UK (Free subscription) | 05/14/2008
NEW YORK (Reuters) - Time Warner Inc's Turner Entertainment Networks plans to invest heavily in original shows, aiming to win a bigger share of advertising dollars from broadcast networks.
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No Rock And Roll Fun (Free subscription) | yesterday
Can you still nominate people for OBEs and so on? Only, surely, Alex Turner deserves one for his brave attempts to save us all from the Kooks. Luke Pritchard reveals all: "We've had a weird relationship with the Arctics since we first met. I had to kick Alex in the face because he was trying to pull the leads out of my guitar pedals while we were on stage." Next time, we're sending Alex Turner...
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Advertising Age - MediaWorks (Free subscription) | 05/14/2008
NEW YORK (AdAge.com) -- TNT and TBS are out to prove they could play with the big boys of broadcast. The Turner Broadcasting properties were the first entertainment cable networks to vie for media buyers' ad dollars during the week traditionally dominated by the five national broadcast networks.
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Metro.co.uk (Free subscription) | 05/14/2008
A mannequin on the loo, Marge Simpson and Felix the Cat no, its not a fancy dress party, its this years Turner Prize.
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New Musical Express (Free subscription) | yesterday
The Kooks' frontman Luke Pritchard has revealed a secret feud between his band and Arctic Monkeys' singer Alex Turner.
