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BuildaSkill (Free subscription) | 11/16/2008
eBay.co.uk and eBay.ie have launched their Christmas marketing campaigns aiming to attract the “cheap charlies, pikeys, and penny pinchers” (UK slang terms) rather than promote the uniqueness and variety of items available on the sites. Off-eBay blogs and discussion boards are already buzzing about the negative effects that a similar campaign had last Christmas season, and [...]...
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BuildaSkill (Free subscription) | 11/15/2008
Still smarting from the slap issued by the ACCC case earlier this year, Related posts: PayPal tries back door route to PayPal-only eBay UK Despite everything that eBay UK Trust & Safety markets about links in emails, PayPal UK sent me a marketing email last night offering several tantalising buttons to click. The one... Oz runs promotion for buyers to use PayPal-mobile eBay.com.au...
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TameBay (Free subscription) | 11/14/2008
eBays all over the world begin their Christmas marketing campaigns today. eBay UK put out an announcement this morning about theirs (though you read it here first) highlighting their message that eBay is on average 25% cheaper than the high street on like for like new items “eBay is cheap” was very unpopular with sellers last [...]
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TameBay (Free subscription) | 11/19/2008
Click to embiggenIn a recent webinar eBay revealed that top sellers on eBay.com are adjusting their prices on a daily basis in order to keep sales momentum, giving an example of how four sellers of a Sat Nav reduced costs over the period of a month. In order to carry on attracting sales the sellers were [...]
