High-Tech Toys for Your TV: Secrets of TiVo, Xbox, ReplayTV, UltimateTV and More
The Boy Genius Report (Free subscription) | 7 hours ago
Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.”…
Gizmodo (Free subscription) | 8 hours ago
With data , of course! Google, which sells TV ads, is now subscribing to TiVo's user data , so they can make ads more "accountable," just like online. This is good, right? Depends on who you ask. Google's game here is obvious: by analyzing this anonymized sea of TiVo viewer data, they can help customers target their ads more accurately. Ad buyers also win, because they have a better sense...
Mashable (Free subscription) | 10 hours ago
At this point, most of us have accepted the fact that Google probably knows a lot about our online activities. Now, Google will get to know our TiVo habits too. TiVo and Google announced an agreement whereby TiVo will provide Google with analytical information to advertisers about what its users watch on TV. This is part of the Google TV ad program that began two years ago as a way for advertisers...
Tech Trader Daily (Free subscription) | 4 hours ago
TiVo (TIVO) this afternoon posted revenue for its fiscal third quarter of $47.1 million, consistent with guidance of $46 million to $48 million. Net loss of $6.7 million was smaller than the company’s forecast of a loss of $8 million to $10 million. Adjusted EBITDA was positive $2.1 million, ahead [...]
Tech Trader Daily (Free subscription) | 6 hours ago
TiVo (TIVO) this morning unveiled a deal to license television viewing data to Google (GOOG) to be used in the Google TV Ads platform. Terms were not disclosed. The announcement said Google TV ads will be able to draw on anonymous second-by-second DVR viewing data from stand-alone subscribers “to substantially enhance [...]
Wall Street Pit (Free subscription) | 9 hours ago
Google (GOOG) is in the information business and they have moved that business forward today in a deal with TiVo (TIVO) to analyze the way people are watching and not watching television. The goal of the pact will be to show advertisers more accurate information on how many are actually watching...
Gearlog (Free subscription) | 9 hours ago
TiVo and Google said Tuesday that the two companies have teamed up to allow Google access to data collected as part of Google's TV Ad program.
NewTeeVee (Free subscription) | 10 hours ago
Google said today that it will improve the precision of its TV Ads system through a new deal with TiVo that will give the search giant access to viewing data from 1.6 million TiVo DVRs. The “second-by-second” information will enable Google to learn which ads are being watched, which ones are being skipped, and when [...]
24/7 Wall St. (Free subscription) | 12 hours ago
These are this morning’s top day trader and active trader alerts seen in early pre-market trading. We have more details and analysis on each stock available in links over at VSInvestor.com: Amylin Pharmaceuticals, Inc. (NASDAQ: AMLN) was up 10% on an analyst upgrade by Barclays. Brocade Communications Systems Inc. (NASDAQ: BRCD) was down 2% after earnings. TiVo Inc. [...]
Boing Boing (Free subscription) | yesterday
Seach and TV/online ad behemoth Google today announced an agreement to subscribe to TiVo's user data. "Here's where the fear and loathing come in. Google promises that advertisers pay only when their ads are seen. But TiVo lets viewers fast-forward through commercials. Now, with TiVo's data, collected from millions of digital video recorders across the country, Google can tell exactly which of...
Cnet (Free subscription) | 8 hours ago
A new partnership between the two companies will help Google determine how Tivo owners--even the ones really good at fast-forwarding--still see some ads.
iStockAnalyst.com (Free subscription) | 9 hours ago
Google (GOOG) is in the information business and they have moved that business forward today in a deal with TiVo (TIVO) to analyze the way people are watching and not watching television. The goal of the pact will be to show advertisers more accurate information on how many are actually watching television live or have pre-recorded and are skipping through the commercials. The obvious market leader...
AfterDawn.com (Free subscription) | 9 hours ago
TiVo and Google have announced a new alliance today in which the search engine giant will integrate TiVo's TV-viewing data into its measure for advertisements, enhancing "accountability of ad impressions." Google TV Ads will be given "second-by-second viewing patterns of time-shifted programs" from TiVo to help Google enhance their measurement tools and sell more ads via their...
bizjournals (Free subscription) | 11 hours ago
TiVo Inc. said Tuesday it entered into an audience research agreement with Google Inc. (TIVO) (GOOG)
Fast Company (Free subscription) | 11 hours ago
TiVo, everyone's favorite DVR maker, has just signed an agreement with Google to hand over tons of data on its users habits for analysis. The upshot: Advertisements are going to be even more targeted and personal. It's how Internet TV ads will work in the future . What TiVo gets is raw revenue, courtesy of Google's TV Ads service. In exchange, Google gets accurate second-by-second data on which TiVo...
The 3 latest articles published by users on TiVo :
bharatbook123 | 10/13/2009
Australia - Digital TV - Digital Video Recorders The term ‘personal recorder’ refers to the range of devices that allow for the recording of broadcasting content. Some synonyms include PVR and DVR. Their growth has followed the rapid success of DVDs and is relevant to the digital TV market because consumer entertainment goods like plasma screen TV, DVDs and personal recorders look to be a major driver
ellisui | 09/11/2009
While there seems to be a lot of information online about how to download Hells Kitchen TV show, it can be really confusing. People these days work long hours and probably can only find time to watch their favorite Hells Kitchen episodes during weekends. So if you missed it, the only possible to catch up on the series is by downloading the TV shows to watch during the weekend. To summarize, you can
germaop | 09/11/2009
While there seems to be a lot of information online about how to download Bionic Woman TV show, it can be really confusing. People these days work long hours and probably can only find time to watch their favorite Bionic Woman episodes during weekends. So if you missed it, the only possible to catch up on the series is by downloading the TV shows to watch during the weekend. To summarize, you can do
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