On Influence and Automation (Free subscription) | 11/20/2008
It’s a constant question we hear over and over and over again at Compendium and at each of the conferences I’ve spoken at. What will we blog about? How will I find time? Why should we blog? How can I calculate the return on investment of blogging? Tomorrow Chris Baggott of Blogging Best Practices and I will be [...]
Blogging for Business (Free subscription) | 11/05/2008
Patsi Krakoff of the famous Blog Squad is giving away the following books: What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos Meatball Sundae by Seth Godin Email Marketing by the Num8ers by Chris Baggott The...
Chris Baggott's Email Marketing Best Practices (Free subscription) | 10/15/2008
Chris Baggott's Guide to Blogging - Blog Action Day 2008 End PovertyPosted using ShareThis
Chris Baggott's Email Marketing Best Practices (Free subscription) | 10/09/2008
Chris Baggott's Guide to Blogging - In tough times, you better be easy to findPosted using ShareThis
On Influence and Automation (Free subscription) | 10/06/2008
As I’m preparing for my first day at Compendium Blogware tomorrow, I found this great interview of Chris Baggott by Jeff Rohrs from ExactTarget’s Subscribers Rule: As the economy continues to become an issue, I’m not sure you’ll find an easier, inexpensive or more effective medium than blogging to acquire new prospects. You might also find these [...]
WebProNews Video Blog (Free subscription) | 10/02/2008
Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the [...]
The Scratching Post (Free subscription) | 09/20/2008
This morning at Blogworld Expo , we heard a panel discussion about how corporations are using blogs to connect with their custoemrs. It focused primarily on external, Internet-accessi ble blogs. The panelists were Paula Berg of Southwest Airlines , Mario Sundar on LinkedIn and Chris Baggott of Compendium Blogware . The session was dominated by questions, answers and discussions with memberws of the...
Blog World Expo Blog (Free subscription) | 09/13/2008
Another in our series of Blogworld Expo speaker interviews, this is Chris Baggott, CEO and Co-founder of Compendium Blogware. Ready? Here we go! Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how'd you get started blogging? I began my career doing database marketing in the ...
pc4media (Free subscription) | 09/11/2008
I met Chris Baggott at the Inbound Marketing Summit , where I also saw Seth Godin speak in person for the first time. I twittered Seth's whole speech here . I have followed Chris's blog for a long time as he founded Exact Target, an email marketing software as a service company. I don't have as much of a man crush on him as he does on Seth, though. The video above is clever bordering on scary stalker...
On Influence and Automation (Free subscription) | 09/11/2008
As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers. Chris Baggott is an amazing evangelist for the medium and his [...]
Business Blogs: How to Build A Bett (Free subscription) | 07/29/2008
Last week we spoke with Chris Baggott about search engine optimization and business blogs (audio and transcript available). Overall the response was excellent, though a couple of bloggers didn't like the "corporate" approach of using a blog to generate leads....
Chris Baggott's Email Marketing Best Practices (Free subscription) | 07/28/2008
Chris Baggott's Guide to Blogging Posted using ShareThis
Business Blogs: How to Build A Bett (Free subscription) | 07/25/2008
Chris Baggott, co-founder of Compendium Blogware, challenged some of our assumptions and beliefs about business blogging during our interview with him yesterday. Baggott contends that business blogging is all about SEO: driving traffic, engagement and then call to action. Community...
Business Blogs: How to Build A Bett (Free subscription) | 07/18/2008
A major frustration for many bloggers is how to track and measure the success of a blog. What analytic tools are the best? What should be measured to give a true picture of how your blog is doing? Chris Baggott,...
On Influence and Automation (Free subscription) | 06/10/2008
First, thanks to Doug for giving me the opportunity to post on his blog. For those of you who don’t know me, my name is Chris Baggott, and I’m the co-founder/CEO of Compendium Blogware. I’ll jump right in with some thoughts about Web 2.0 marketing. At the end of the day, being a successful marketer in [...]
