Marketing Nirvana (Free subscription) | yesterday
This is a continuation of our series on how companies use corporate blogs to deal with crises. You may have read my earlier posts on the top 5 Corporate Blog apologies, which included Apple and Google. Adam Engst from Mac News sites, picks up on the meme: As a writer, I’m struck by how Apple’s statements [...]
Marketing Nirvana (Free subscription) | yesterday
Before you continue reading, couple of things to keep in mind: 1. my affiliation with LinkedIn, and 2. the fact that the numbers you see below are - US only. In March 2008, I blogged about LinkedIn’s stupendous growth rate (Nielsen Online) that saw us grow to over 7 million uniques in the US alone. This [...]
Marketing Nirvana (Free subscription) | yesterday
Rumors of blogging’s demise are grossly exaggerated. At least in my life, you may have noticed a resurgence in blogging. And, as I did some spring cleaning on my Google Reader set of feeds I realized that slowly but surely I’ve curated a list of top-notch writing among my reading preferences. Merlin Mann’s post on what [...]
Marketing Nirvana (Free subscription) | 08/19/2008
So, if like me you’ve been mesmerized by this year’s edition of the Olympics you may want to check out my favorite picks - three blogs that do a great job covering this year’s Olympics. 1. Kodak’s Olympics 2008 Blog/Site (check out blog and/or their site) Let’s start off with Kodak’s Olympics Portal. Thomas Hoehn, a fellow [...]
Marketing Nirvana (Free subscription) | 08/19/2008
This would probably go down in the history books as the shortest lived corporate blog ever. Looks like Apple started a blog to tide over the crisis that was brewing with MobileMe. One that I’d hoped would be the start of a deeper engagement with the blogosphere, but alas, t’was not to be. Not for long [...]
The Viral Garden (Free subscription) | 08/15/2008
One of the highlights of my year was being able to moderate The Future of Corporate Blogging panel at SXSW . Mario Sundar , who was one of the panelists, asked me if I wanted to moderate a panel for him at next year's SXSW. Of course I said yes, and after some brainstorming, we decided on the panel concept. The panel is titled ' Co-Created Marketing: Embracing Your Customer Evangelists Online' . This...
Marketing Nirvana (Free subscription) | 08/14/2008
Now, why didn’t I do this before! A perfect way to combine my love of management philosophy and all things Apple, by churning out a playlist of Jobs’ Top 10 quotes. What started it all, was this recent article in Fortune Magazine that comes on the heels of Apple being selected as America’s Most Admired Company. But [...]
Marketing Nirvana (Free subscription) | 08/12/2008
So Google turned all mushy with this “Sweet Lil Apology of Mine” blog post, after Gmail went down for a few hours earlier today. It looks like this was the first time a Gmail downtime impacted so many users. So, it seems worthy of a post that so nails it when it comes to [...]
Marketing Nirvana (Free subscription) | 08/12/2008
If you’re in community marketing or engaged in social media initiatives for your company. Quit reading this post (not really), but at the earliest opportunity go find this book on bookshelves and buy it - Groundswell by Charlene Li and Josh Bernoff (Forrester). Why buy Groundswell? To learn more from gold-standard examples of how companies; big, small [...]
Marketing Nirvana (Free subscription) | 08/12/2008
In the growing up world of corporate blogging, Apple’s MobileMe blog is not cutting it, reflecting a malaise that’s endemic with the service. Did you see how I incorporated high-sounding words into that sentence when I could have just said MobileMe’s still lame! Jokes apart, when I first blogged about Apple’s foray into corporate blogging, I [...]
Marketing Nirvana (Free subscription) | 08/11/2008
It just feels like I spoke at SXSW a few months ago, and BOOM! Here we are voting on new panel submissions for next March 09! As I told you, SXSW along with Gnomedex are my two favorite tech events I’ve had the pleasure of attending. For those unaware, here’s a brief primer on SXSW: What [...]
Marketing Nirvana (Free subscription) | 08/11/2008
I’ve been relentlessly tweeting (Add me on Twitter) my obsession - cleaning up my songs on iTunes, finding album covers, deleting duplicate and unnecessary songs, etc… over the past 2 weeks. Trust Me! It’s quite a chore but once it’s done, it’s quite the pleasure to scroll through album art either on iTunes or [...]
Marketing Nirvana (Free subscription) | 08/06/2008
This blog has seen a lot of coverage of my favorite tech obsession - Apple, their iPhone apps (v1.0 and 2.0) and corporate blogging. As you probably know, I edit LinkedIn’s corporate blog and I’m interested in all things corporate blogging. This post combines those two interests of mine. Some of you marketers may ask yourself [...]
Marketing Nirvana (Free subscription) | 08/04/2008
Many of you know the recent eulogy I blogged for the Fake Steve Jobs blog, a satirical opus that kept the entire Silicon Valley/ tech community entertained for a very long time. It looks like Dan Lyons, couldn’t stay quite for too long, he has started blogging under his real name here. As I’d mentioned earlier, [...]
Marketing Nirvana (Free subscription) | 08/04/2008
Trying to create a MobileMe account cost me roughly 3 hours (1 hour waiting for a chat rep and 2 hours after that) earlier today. So, to prevent others from going through the same silly issues Apple’s MobileMe sign-up may throw at ya, here are three things to remember: 1. Use Safari 2. Type in credit card [...]
