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Ann Handley from Marketing Profs has a beautious blog post about some of the fantastic stuff that happens in life, that many of us take for granted. But that's not even the great part. As in most of Ann's posts - the community is deep and the comments are insightful. There's a treasure in one particular comment from Mike Volpe at HubSpot. (Go here - and scroll down to his comment.) Mike works in a...
Apparently, people want attention, not just fancy social tools. For businesses that want to wade into the social media waters looking for customers, a sense of commitment is more appreciated that than the size of your wallet. Mack Collier of Marketing Profs Daily Fix explores why companies don't want to invest time and energy into forging connections with their customers via social media.
This week I wrote a post for Marketing Profs Daily Fix where I talk about Free 2.0, Sponsored by. I've been thinking about the current economic predicament, the all too familiar chain reactions in market slide, corporate downsizing, and SPA trips for the top echelons. Accountability doesn't go away when unrecognized, it just becomes more obvious and painful to the people it affects.Many of the current...
was speaking at the Marketing Profs Mixer last week. While I sipped my fresh-squeezed orange juice in the lovely setting sun of Scottsdale, I started to ponder the things that make me scratch my head. What does an impending recessionary market, with many marketers scrambling for cover, bring for the bottom-feeding email marketers, with our 3% of the marketing budget?
There were a lot of wows at the Marketing Profs Digital Mixer this week in Phoenix. My personal favorite was Arianna Huffington given my journalism background, but Gary Vaynerchuck and Amy Africa were close seconds. Others have captured the highlights...
In the last 24 hours I've been to the Marketing Optimization Conference and the Marketing Profs Digital Mixer and my brain is totally overloaded. From Jim Stearne to Arianna Huffington, there is just too much to blog about. However, since...
I first met Robin Carey at a Marketing Profs event in Boston, but I’d known about Social Media Today for a while. They host a site that gathers some of the brightest authors out there on the topic, like Amber Naslund, Scott Monty, Beth Harte, and many more. It’s a place where you can [...]
There's a trio of kickass conferences/events coming up later this month. The first is Marketing Profs Digital Marketing Mixer in Scottsdale, Arizona on the 22nd and 23rd. At this one, I'll be conducting a special Blog Lab where I will critique the company blogs of three attendees. The idea is to cover what they are doing right, and what they are doing wrong, and to use both as a teaching tool about...
Yesterday I listened in on a Marketing Profs Seminar titled "Actionable Web Analytics: Unleash the Marketing Power of Your Web Data." During this seminar Google Analytics evangelist Avinash Kaushik gave several straight forward tips on how to better harness web analytics data. The tip that I liked the most is to look at the bounce rate [...]
When it comes to deciding whether or not to outsource your corporate blog, there are several factors that might tip the scales in either direction. According to this Marketing Profs article by Lewis Green, a decision to outsource your blog writing might be a good one if you don't have an internal communications department or an appropriate spokesperson to act as the face of the company blog. Lewis...
Marketing Profs published a post yesterday called "Six Reasons Word of Mouth Marketing Doesn't Work" by Michael Antman. Given my company Agent Wildfire's specialty, I received about 12 notes from various friends and colleagues shuffling this post off to me...
When entering the social media landscape for the first time, it's easy for marketers to cling to their comfortable, traditional, broadcast ways. But social media isn't designed to be a push platform, and in this Marketing Profs column Mark Collier warns against simply broadcasting messages via social media tools. If you're not using them to build communities, create consumer connections, or foster...
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Last week I spent half of the week in Boston, speaking at the Marketing Profs B-to-B Forum, and then I headed straight to Chicago to speak lead back-to-back workshops about social media for an entire day. This was just one week in the life of someone who, you could say, along with many, many other women, travels for a living. While...
Milk probably tops the grocery lists of a good many households as it is -- so how's a company to make their milk stand out? According to this Marketing Profs article, Manhattan Milk has stumbled upon a way to make even milk memorable: The company is reintroducing the milkman. For a scant $5 fee, Manhattan Milk will make sure you get it's certified organic milk the old fashioned way, delivered right...
" Companies don't engage emotionally with their customers - People do. If you want to create a memorable company, you have to fill your company with memorable people." - Bill Taylor Via Marketing Profs . Cool.
