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Marketing Profs Daily Fix (Free subscription) | yesterday
It is great to have so many choices in life... from what to be when you grow up to what cereal to buy for breakfast... lots of choices. The drawback is that so many options can make decision making confusing, sometimes leading to 'bad decisions.' It isn't a big deal with low-risk decisions... For example, which toothpaste to buy or what movie should be next in your Netflix queue. However, the big...
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Marketing Profs Daily Fix (Free subscription) | 12/03/2009
We've tapped into the MarketingProfs' LinkedIn Group to ask smart marketers—who roll up their sleeves everyday to solve marketing challenges—to gaze deeply into their marketing crystal balls in order to provide us with what they believe we will see in 2010 marketing. Eleven marketers from all backgrounds, industries, and expertise obliged us with some very interesting predicitions! Give...
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Marketing Profs Daily Fix (Free subscription) | 12/02/2009
When I graduated from college in 2007, I didn't really have a job plan. Contrary to my extreme OCD notion to plan everything, I just knew I wanted to use my public relations and marketing degree. I was 21 years old and ready to take on the business world - build relationships, find contacts and advance myself. For me, though, a job was never just a job - it was a career. Many of my friends in this...
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Marketing Profs Daily Fix (Free subscription) | 12/01/2009
In today’s marketing and PR world there are a lot of online content producers (aka Publications, Newspapers, Blogs, etc.). The higher the readership that targets a market, the more desirable it is to have content included. That said, the days of “pitching” are long gone and marketing and PR professionals need to approach placing content (formerly known as by-line articles and press...
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Marketing Profs Daily Fix (Free subscription) | 11/30/2009
So what’s a luxury brand to do in this economy? “Excess” has become a dirty word. A touch of luxury is fine—as long as it isn’t overdone. Anything that’s over the top is a no-no. Godiva, the upscale Belgian chocolatier, long known for marketing unabashed luxury in its luscious little bonbons wrapped in gold boxes, is faced with a dilemma. A recent New York Times...
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Marketing Profs Daily Fix (Free subscription) | 11/27/2009
This is a guest post by Wendy Lowe, director of product marketing at Campaigner , which is an email marketing solution. The holidays are here: the most important time of the year for retailers, as they hope that huge sales bring them to profitability for 2009. Big box retailers will use millions of dollars to flex their marketing muscle to bring attention to their products and sales. It gives them...
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Marketing Profs Daily Fix (Free subscription) | 11/26/2009
“Thanksgiving dinners take eighteen hours to prepare. They are consumed in twelve minutes. [Football] half-times take twelve minutes. This is not coincidence.” Erma Bombeck Today is one of my favorite holidays... Thanksgiving ! Not only is it historical (I dig history!), but it’s also a time for great food, days spent with family and friends, and to reflect on what we are thankful...
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Marketing Profs Daily Fix (Free subscription) | 11/25/2009
Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. “I use a variety of applications to reach different groups of people,” says Garcia. “Some inhabit one social network such as Facebook, for example, while others are active at Twitter. I get results in different ways from all of them.” “At first,...
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Marketing Profs Daily Fix (Free subscription) | 11/25/2009
This is a guest post by Tim Parker of the Bloom Group . There’s a lot of talk about thought leadership marketing these days, and not a lot of agreement on exactly what it is. At the Bloom Group we define it as “Publishing informative material on a complex issue to position a company as an expert in its field.” Not because it’s catchy, obviously, but because research shows that’s...
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Marketing Profs Daily Fix (Free subscription) | 11/24/2009
To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible “extreme” events around the corner. First, let’s start with a fun exercise courtesy of Wilmott Magazine . Let’s look at damage...
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Marketing Profs Daily Fix (Free subscription) | 11/24/2009
If you go to Robert Scoble's blog , to the right you'll see a widget he has added that streams tweets from people on his Twitter lists. And in a round-about way, this is one of the reasons why I am spending less time on Twitter these days. As many people do, I use Twitter primarily as a tool to connect with other people. Now for the most part, I'd always had some so-called unwritten rules about my...
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Marketing Profs Daily Fix (Free subscription) | 11/23/2009
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at the text of your blog posts. The image above is a word cloud. When I looked the word cloud for...
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Marketing Profs Daily Fix (Free subscription) | 11/20/2009
One of the characteristics of a great leader—no matter whether that leader is a person, a brand, or a company - is the ability to stay "tuned-in" to the needs of their audience. Are they still "with" you? Do they get where you're going? Do they have confidence in the direction? Out of college, my first job was at Walt Disney World in Orlando. I was a tour guide at the "Listen...
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Marketing Profs Daily Fix (Free subscription) | 11/19/2009
Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand service agreements, and it quickly became overwhelming. It was no help that the database guy kept saying, "That'll cost...
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Marketing Profs Daily Fix (Free subscription) | 11/18/2009
This is a guest post by Eric Zeitoun, president of Dragon Rouge USA , a leading independent brand and design consultancy. While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate? Before we answer this question we need to go back...
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