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We all have one: the friend whose quirks are mildly amusing in person. But place them under the magnifying glass of social media and those minor quirks become major, hard-to-ignore annoyances. Or, as one friend recently remarked about an acquaintance of ours, “I’m embarrassed for him every time I go on Twitter.” Not everyone has the personality for social media. It’s something we never talk about,...
Last week we unveiled the agenda for our Digital Marketing Mixer , which takes place this October 22 and 23 near Phoenix. While the term "Mixer" might confuse some – Attention, folks! This is not a singles party for marketers! – the description actually is more literal: It refers to the "mix" of what we see as the Big Three, the triumvirate of any online marketer's tool shed: search, email and social...
Rather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon. We (America) need to jump on this paradigm shift to reduce costs in this post Sarbanes Oxley and difficult economic environment if we want to gain competitive advantage for ourselves...
Fellow Daily Fix contributor Paul Barsch posted a comment to a recent post of mine ( Functional Candy ) that got me thinking. Paul wrote: “With food costs going through the roof, consumers are getting less for more, or sometimes less for the same price.” Isn’t that the truth? It made me wonder about how consumers feel about “getting less for more." Right after that, voila ! I happened on a link to...
Not just different, but dramatically different is what Doug Hall prescribes... Who: Doug Hall Inventor, author, consultant, and judge on the the ABC television network show "American Inventor." What: "Dramatic Difference" What is it': Your job is to create a MONOPOLY. Every product or service that is sold lies somewhere on the continuum from MONOPOLY to COMMODITY. At the extremes, your offer is either...
For the past couple of months, every A-Lister from Robert Scoble to Steve Rubel has been singing the praises of Friendfeed (Rubel thinks it could become as big as Google). And now that Twitter seems intent on self-destructing, even Tech Crunch has joined the fray, proclaiming that everyone is leaving Twitter for Friendfeed . Problem is, they all seem to be ignoring another site that's growing even...
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer. My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) just aren’t adequately prepared for an online reputation crisis. Dell wasn’t, Wal-Mart wasn’t. If...
To compete for lucrative Wall Street or consulting jobs, students across the United States are joining on-campus investment clubs to help prepare them for real-world situations. And while marketing students don’t—yet—have similar clubs, students in all disciplines are racing harder and faster than ever to differentiate themselves before they graduate. In a “race for distinction”—how should a marketing...
Did you know that over 57 million Americans read blogs? U.S. blog readers average 23 hours online each week! An average of 64% of Canadians visited blogs in 2007. And 10% of online consumers in the U.K. read blogs at least once a month. I converted a valuable list designed for nonprofits ( Net2 blog post ) so it now reads in business speak. Here are 10 ways your company can use a blog: 1. To report...
As the July 11th launch date for the iPhone in Canada approaches, there’s a real groundswell brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately seeking? On Friday (June 27), Rogers, Canada’s exclusive iPhone carrier, announced the voice and data plans for the iPhone . To put it mildly, they’re expensive. And to add insult to injury,...
Marketing Daily recently conducted an interview with The CMO Council’s Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only 6% of respondents felt that their “go to market” capabilities were "very good." Huh? So much for laying the proper groundwork—you know—putting the...
I've been an Evernote beta tester for the couple months or so and I have to say -- love it! I think of it as a box I carry around with me and anything I might want to keep -- I toss in the box. In reality, I am clipping, dragging, e-mailing and pasting content into my Evernote account. It's easy to access, easy to upload, easy to search and easy to organize. It's ability to capture just about any...
I speak a lot to clients about the value of outside-in or bottom-up thinking. And this is a perfect case of what can happen when we ignore this advice. Apple TV crosses boundaries inside Apple in some rather unusual ways. Something that more and more companies will be facing as they adopt new digital outreach approaches. In this particular case, it crosses three silos: hardware, software and the iTunes...
B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media. In my opinion, Social Media doesn’t easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn’t mean they want to buy anything, but it does mean they have engaged with your brand. In fact the stats show that certain forms of...
Back in March, I posted on a new trend in the candy industry that in my view, was quite controversial: Caffeinated Candy: What’s Next? Now, Brandweek reports on a new take on a former idea in the mainstream candy business, in a recent article dubbed Wrigley, Cadbury, Hershey’s Sweet on Functional Candy . Functional candy offers consumers a healthier ingredient here or there, enabling marketers to...
