Micro Persuasion (Free subscription) | 05/15/2008
The following is also my column in next week's AdAge. Over the last five years I have been asked countless times: "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor...
LB's Rambles (Free subscription) | 05/15/2008
I like and admire Steve Rubel. His Micropersuasion blog is on my list of must-visit-daily sites, and a great deal of what he says is valuable. But he is also a perfect example of one of the things that drives...
Micro Persuasion (Free subscription) | 05/11/2008
I love Friendfeed. However, I am far more enthusiastic about the platform's robust RSS and search capabilities than its current value proposition as a universal social aggregator. I find it generates too much noise at times, but when you tap...
Micro Persuasion (Free subscription) | 05/09/2008
Anyone who knows me well would never call me a Renaissance Man, which from here on in I will call a Polymath to keep this post gender-neutral. A Polymath is "a person with encyclopedic, broad, or varied knowledge or learning."...
Micro Persuasion (Free subscription) | 05/06/2008
Photo credit: "A-Rod taking a practice cut" by Dog Company Recently, I was interviewed by Kellie Kass from Simply Communicate for an in-depth business profile called "How Did I Get Here." In the article, I share something I don't think...
Micro Persuasion (Free subscription) | 05/06/2008
Google Reader has added a new feature called "Note in Reader" that lets you share any item from the Web, not just RSS feed content. To share something, all you need to is is drag this bookmarklet to your bookmarks...
Micro Persuasion (Free subscription) | 04/30/2008
The following is also my column in next week's AdAge. One of the most important skills executives need today is the know-how to manage and harness their personal information flow. The Attention Crash is a crisis in global business that...
Micro Persuasion (Free subscription) | 04/29/2008
There's been an interesting discussion over the last few days about Twitter's reach. WSJ reporter Kara Swisher surveyed her dinner party and found out that no one there uses the micro-blogging site. Meanwhile Gina Trapani on Lifehacker is running a...
Micro Persuasion (Free subscription) | 04/25/2008
About a month ago, I wrote about three career tracks that won't exist in a few years - at least as I see it. Now let's take a look at three emerging digital jobs that will become increasingly important in...
Micro Persuasion (Free subscription) | 04/22/2008
Last week I appeared on the Brian Lehrer show talking about my role with Edelman Digital and how I track trends. We cover marketing pollution and tips on how to manage information overload with desktop search, RSS, simplified GTD and...
Micro Persuasion (Free subscription) | 04/21/2008
The following is also my column in this week's AdAge. Every conversation about digital marketing invariably raises the "M word" -- measurement. Everyone knows the Internet is the most addressable medium. However, there is no single standard that clients and...
Micro Persuasion (Free subscription) | 04/17/2008
Advertisers continue to plow a ton of money into Internet advertising, even in the face of an recessionary environment. At the Forbes Online Brand Summit this weekend, Citi projected 20% year over year growth. eMarketer is calling for a 23%...
Micro Persuasion (Free subscription) | 04/10/2008
Over on Authenticities, the Edelman Digital weblog, I wrote about Hugh Macleod's abrupt, yet cordial departure from Twitter and whether a mass exodus is brewing. If you're not subscribed I highly recommend it. We're blogging daily. I and I have...
Micro Persuasion (Free subscription) | 04/09/2008
Photo credit: Copenhagen Industry Pollution #1 by Miguel A. Lopes "Migufu" Earth Day is around the corner and a lot of marketers are thinking about the sustainability of our planet. Some are recognizing that doing good also helps business. Edelman's...
Micro Persuasion (Free subscription) | 04/03/2008
There's an ongoing debate online and in marketing circles as well over who "matters": the super node influencers or basically anyone that a particular peer group looks to for information, entertainment, inspiration and more. This meme got kicked around in...
