Micro Persuasion (Free subscription) | yesterday
Satisfied with your Google ranking? It just may change before the day is out. Marissa Mayer on Google's race against spammers ... "We have two, three, five changes every week that are visible to the end-user in the user interface. We don't [publicize] the ranking changes. We are making changes to our ranking algorithm at the rate of two per day. Interestingly, some of our competitors haven't...
Micro Persuasion (Free subscription) | yesterday
LinkedIn and Twitter announced a status update syncing arrangement yesterday. From LinkedIn ... "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."...
Dave Lucas (Free subscription) | 11/09/2009
My two trusty tools: the VM Kyocera Wild Card and the Fly Ying F003 . I added this photo in a re-post of my " World In Pocket " article on posterous, all about how mobile telephony is changing the way we exchange information. But it is so much more than that. The newest phones are like having a combination communications and entertainment center plus a computer that you can tote anywhere...
Micro Persuasion (Free subscription) | 11/07/2009
I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what's new. I like how they show you "trends from friends." In the process, I am discovering that it's becoming a one-stop shop for many of my day-to-day activities. Here are five things that I recently found you can do right from within Facebook without...
Micro Persuasion (Free subscription) | 11/07/2009
Two new studies point to a growing divide in how moms and kids communicate and are influenced... First up, Nielsen/Pete Blackshaw's Pocket Guide to Social Media and Kids : "In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability...
Micro Persuasion (Free subscription) | 11/04/2009
MarketingCharts uncovers some fresh data on how PR people feel about press releases. It's ugly. "(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream." And on why we can't kick the drug... "The poll also found that another 33%...
Micro Persuasion (Free subscription) | 11/03/2009
The images above should strike fear in any one who seeks attention - be it a brand, a politician or an individual. They come from Nielsen . The first (87) is the number of domains the average American visits in a month. The second (2600) is the number of web pages the average American visits in a month. This funnel is small when you think about the infinite choices we have today - an era of information...
Micro Persuasion (Free subscription) | 11/03/2009
Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. You knew the difference. Today all media is social, all social is media . It's impossible to separate the two. The media all actively use social technologies to innovate, converse and collaborate with their audiences. Meanwhile, social content from friends - be...
Micro Persuasion (Free subscription) | 11/03/2009
via Posterous powers "storystreaming" at the Pioneer Press Julio Ojeda-Zapata explainsl how the St. Paul Pioneer Press used Posterous to solicit photos from readers in reporting the Packers-Vikings game over the weekend. Permalink | Leave a comment »
Micro Persuasion (Free subscription) | 11/03/2009
Here are two fresh interviews that might be of interest. The first covers blogging's place in a microblog world . The second captures the essence of my productivity system, how I work and the tools I use Permalink | Leave a comment »
WebProNews Video Blog (Free subscription) | 11/02/2009
Back in June, Steve Rubel, the SVP and Director of Insights for Edelman Digital, decided to shutter his much-acclaimed blog Micro Persuasion. According to Rubel, "blogging was getting old." He realized that people do not have time to go to a website and read a 500 word essay. This trend can be partially credited to the extreme popularity of social networking and microblogging.
briansolis's Comments Feed (Free subscription) | 11/01/2009
I have less of a problem with the word “viral” as it does relate to WOM. And “blog,” well, good luck with that…Activity around trying to change these words really only benefits this post and potentially book sales. I do, however, take issue with Viral Marketing or creating “Viral Content.” Content in of itself isn’t viral. It is people who truly make...
Micro Persuasion (Free subscription) | 10/31/2009
Adam Engst on why email rules : "It all comes down to two simple facts: email is based on open standards, and it's the lowest common denominator for Internet communication. Any communication system that wishes to supplant email will need to offer both openness and ubiquity, and nothing available today comes even close." Gina Trapani says there's a time when shutting down email makes sense:...
Micro Persuasion (Free subscription) | 10/29/2009
The following is also my Adage column this week The Two Faces of Facebook I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes. The...
Micro Persuasion (Free subscription) | 10/27/2009
via theawl.com Fascinating look at newspaper circulation over the last 20 years. Handy for PowerPoints should you need it. Permalink | Leave a comment »
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