Micro Persuasion (Free subscription) | yesterday
Facebook has taken its promising Lexicon tool down from the site. Perhaps this happened when they pushed their new redesign. Lexicon, like Google Trends, provided limited yet interesting data on site-wide trends. You can read more about it here . From the Lexicon site .... "Thank you for your interest in Lexicon. We are removing the Lexicon product from Facebook for the time being. We may bring...
Micro Persuasion (Free subscription) | 02/08/2010
Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here . One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%. Tom Foremski says this is bad for PR : "This is bad news for PR agencies because social media has been the ‘point of the spear’...
Micro Persuasion (Free subscription) | 02/08/2010
Michael Arrington laments about about the decentralized nature of social content on TechCrunch today... "The online social landscape today sort of feels to me like search did in 1999. It’s a mess, but we don’t complain much about it because we don’t know there’s a better way. You might be sick of hearing this from me , but strongly believe that Facebook is the next Google....
Micro Persuasion (Free subscription) | 02/04/2010
Photo credit: mastermaq Like almost everyone else on the planet, it seems, I am spending more time on Facebook than any other site. The lone exception is Google. The reason I know this is that Safari, my browser, lists Facebook as my most visited site when I access its top sites feature . In addition to using Facebook to check in on what my family, friends and colleagues are up to, I have been using...
Micro Persuasion (Free subscription) | 02/03/2010
The following is also my column in next week's issue of Advertising Age. Go Big, Get Your Employees on the Bus or Go Home Photo credit: Traffic by scottpowerz The single biggest challenge that marketers face over the next ten years is attention scarcity. Bank on it. According to Andreas Weigland, Amazon.com's former chief scientist, more data was generated by individuals in 2009 than in the entire...
Micro Persuasion (Free subscription) | 01/25/2010
Last week during the launch of Seesmic Look in New York, I gave a presentation on communicating in the age of streams. You can watch the video here or below (if for some reason the embedded video doesn't go direct to my part of the talk, simply scroll to the 1:24:04 minute mark). My slides can be found here . I have embedded them below as well with the YouTube video too. A quick summary ... All of...
Micro Persuasion (Free subscription) | 01/25/2010
During a recent meeting with Forbes, they shared with me a summary of their recent survey of Chief Marketing Officers (embedded below). There are two notable trends here - which Forbes isn't connecting, but I am. First, social media is seen ad the single most promising marketing vehicle amongst all respondents and those who oversee more than $5M in annual spend. Note how social media surpasses other...
Micro Persuasion (Free subscription) | 01/22/2010
One of the great people I run into everywhere is Scott Monty , who heads social media at the Ford Motor Company. In this four and a half minute video, which I shot yesterday, Scott talks about what he does in his day job, how social media is integrated into Ford's communications engine (pun intended) and how he works with his executives. Permalink | Leave a comment »
Micro Persuasion (Free subscription) | 01/19/2010
Download now or preview on posterous 10IdeasForTheNewDecade.pdf (3312 KB) One of the best parts of my job is that I get to every day work with and learn from some of the smartest minds in the business - the Edelman Digital team. Today we published a brand new white paper with 10 ideas for the new decade. You can download the white paper here (PDF) or view it below. In the video below I outline the...
Will Video for Food (Free subscription) | 01/18/2010
I met recently with Steve Rubel, who Business Week once called “the all-knowing thumper in a forrest of bambinos.” He’s dumped his Micropersuasion, but still posts on SteveRubel.com. Steve asked me what I knew about video and SEO, and prompted this succinct 101-post on “how to use online-video to crawl your way to the top of [...]
Micro Persuasion (Free subscription) | 01/14/2010
via vimeo.com Late last year I was interviewed by The Social Media Examiner on the future of the medium. In this nine-minute interview we discuss: why you need to have a presence on all social networks where your customers are spending time, how to use mixed messages to tailor your stories to different venues,how to measure social media metrics, why the different vectors of reach, engagement and reputation...
Micro Persuasion (Free subscription) | 01/07/2010
According to Nielsen, the average American visited 87 domains and 2,600 Web pages in September. Outside the U.S., those numbers tend to be smaller, and fresh data indicates that just a few sites dominate the mix. Many rely on the news to find them rather than seeking it out - and those who do hunt for news are likely to do so via a single outlet of their choosing and/or via a search engine or even...
Micro Persuasion (Free subscription) | 01/06/2010
As I have shared, Gmail is my Ginsu Knife . As they roll out features , I keep finding new uses for them - sometimes inadvertently. Gmail has a cool Labs feature that puts a little search box in your sidebar. I use it all the time to pull up information for lifestream posts since I publish to my Posterous-powered site via email. This little box is already capable of quite a lot but it also can pull...
Micro Persuasion (Free subscription) | 01/06/2010
Adapted from photo by Mat Honan Change happens slowly. It took us years before we noticed that Microsoft was slowly upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you saw this starting in the 1970s once the mainframe era ended. Then Google changed the game for Microsoft (a client) in the 2000s when the desktop lost some of its dominance - but like with IBM...
Micro Persuasion (Free subscription) | 01/05/2010
An unsurprising study out of Hubspot this morning reveals that email subscribers to many blogs factor in 12x larger than those who read through RSS. I am not seeing this in my own stats however. Only 1.5% of you read site feed via email. Still, I keep thinking about where RSS reading is going these days. I love the technology but have begun to explore other opt Borrowing a page from Matt Cutts , for...
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