Micropersuasion

The Apple "Tablet" and Chrome OS are Meaningless - the Phone is the Future of Computing

Micro Persuasion (Free subscription) | 11/20/2009

If you're paying any attention to the techosphere today there are two stories dominating the headlines. Both involve non-shipping products. First, Google showed off the first demo of its Chrome OS. Download Squad does a nice job breaking it down .... "So what exactly is Chrome OS? It's an operating system based on a web browser called... Google Chrome. The idea is that you won't have to (or be...

Ten Common Phrases That Could Soon Be History

Micro Persuasion (Free subscription) | 11/18/2009

Earlier this week Oxford University Press declared "unfriend" its word of the year . This got me thinking... now that we are entering an era of media reforestation what common phrases could soon be history? Here's 10 that I came up with. You may disagree but I believe all of these have faded or will be gone soon. (All images are from Flickr via Creative Commons and are credited.) Permalink...

Google Fast Flip Nearing Launch?

Micro Persuasion (Free subscription) | 11/16/2009

Google Fast Flip appears to be nearing a full integration into Google News. I wasn't able to replicate this in other browsers so right now this appears to just be a cookie test. Stories from Google Fast Flip started appearing at the bottom of my page - even when I logged out of my account. In addition, Google News searches now show links to Fast Flip results at the bottom of the page. This is visible...

Reviews Stripped from Google Search Options

Micro Persuasion (Free subscription) | 11/15/2009

I make heavy use of Google Search options in refining my queries. I was surprised this morning to see that the "reviews" option is now gone. This was one of the more handy features. Anyone have any insight here? Search Options before ( image via Search Engine Land ). Note under that "Reviews" is the last link under "All Results." And now today... Permalink | Leave a comment...

The Next Big Trend? It's All About Curation

Micro Persuasion (Free subscription) | 11/13/2009

Fact: Information sources are exploding. More information will be created in 2009 than all prior years. Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests. This is why I and others like Robert Scoble are really excited about digital curation . Facebook and Twitter lists are one level of curation. However, there are others...

Simple Security in Just Two Steps

Micro Persuasion (Free subscription) | 11/13/2009

It never ceases to amaze me just how careless some people are with their passwords. These days we all need to be smart and vigilant. Farhad Manjoo put together a simple way to secure your online accounts . It has only two steps. "Start with an original but memorable phrase. For this exercise, let's use these two sentences: I like to eat bagels at the airport and My first Cadillac was a real lemon...

Google Makes Two Ranking Changes Per Day

Micro Persuasion (Free subscription) | 11/11/2009

Satisfied with your Google ranking? It just may change before the day is out. Marissa Mayer on Google's race against spammers ... "We have two, three, five changes every week that are visible to the end-user in the user interface. We don't [publicize] the ranking changes. We are making changes to our ranking algorithm at the rate of two per day. Interestingly, some of our competitors haven't...

• An Interview with Google’s VP of Search Products & User Experience, Marissa Mayer - Resource Shelf

The Case for a Status Update a Standard

Micro Persuasion (Free subscription) | 11/10/2009

LinkedIn and Twitter announced a status update syncing arrangement yesterday. From LinkedIn ... "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."...

Around The Blogosphere 09 November 09

Dave Lucas (Free subscription) | 11/09/2009

My two trusty tools: the VM Kyocera Wild Card and the Fly Ying F003 . I added this photo in a re-post of my " World In Pocket " article on posterous, all about how mobile telephony is changing the way we exchange information. But it is so much more than that. The newest phones are like having a combination communications and entertainment center plus a computer that you can tote anywhere...

Five Incredibly Useful Things You Can Do Without Ever Leaving Facebook

Micro Persuasion (Free subscription) | 11/07/2009

I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what's new. I like how they show you "trends from friends." In the process, I am discovering that it's becoming a one-stop shop for many of my day-to-day activities. Here are five things that I recently found you can do right from within Facebook without...

Moms More Influenced Offline, While Kids Are Online

Micro Persuasion (Free subscription) | 11/07/2009

Two new studies point to a growing divide in how moms and kids communicate and are influenced... First up, Nielsen/Pete Blackshaw's Pocket Guide to Social Media and Kids : "In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability...

PR Pros on Press Releases - Meh

Micro Persuasion (Free subscription) | 11/04/2009

MarketingCharts uncovers some fresh data on how PR people feel about press releases. It's ugly. "(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream." And on why we can't kick the drug... "The poll also found that another 33%...

Three Ways to Thrive in the Age of Streams

Micro Persuasion (Free subscription) | 11/03/2009

The images above should strike fear in any one who seeks attention - be it a brand, a politician or an individual. They come from Nielsen . The first (87) is the number of domains the average American visits in a month. The second (2600) is the number of web pages the average American visits in a month. This funnel is small when you think about the infinite choices we have today - an era of information...

Defining Media, Cross-Mating Elephants and Zebras

Micro Persuasion (Free subscription) | 11/03/2009

Five years ago there was media and social media and the two were distinct. You know what was what. It was like there elephants and zebras. You knew the difference. Today all media is social, all social is media . It's impossible to separate the two. The media all actively use social technologies to innovate, converse and collaborate with their audiences. Meanwhile, social content from friends - be...

Julio Ojeda-Zapata on the Potential for Newspaper Storystreaming

Micro Persuasion (Free subscription) | 11/03/2009

via Posterous powers "storystreaming" at the Pioneer Press Julio Ojeda-Zapata explainsl how the St. Paul Pioneer Press used Posterous to solicit photos from readers in reporting the Packers-Vikings game over the weekend. Permalink | Leave a comment »