Micropersuasion

Nearly All Inc. 500 Companies Are Engaged in Social Media

Micro Persuasion (Free subscription) | yesterday

Inc. magazine is out with a new study that tracks the Inc. 500 - the fastest growing private companies in the US: According to the study, social media usage by companies on the Inc. 500 has grown in the past year, with 91 percent of companies reporting that they use at least one social media tool, compared with 77 percent of companies surveyed in 2008. Of the six social media categories covered in...

When Magazines Lose Their Research Departments, Google Wins

Micro Persuasion (Free subscription) | 11/24/2009

Steve Baker on Bloomberg's takeover of BusinessWeek and what it means for both the blogs and their research departments. Permalink | Leave a comment »

Study: Twitter is 80% "Meformers" and 20% Informers

Micro Persuasion (Free subscription) | 11/24/2009

The Miami Herald on a new study about Twitter psychology... "The communication and information professors, Mor Naaman and Jeffrey Boase, found that there tend to be two types of Twitter folks. The majority, or 80 percent, were what they called 'meformers' -- Twitter users who sent out messages that revolved around themselves, updating others about their activities or sharing thoughts and feelings....

Intermingling Personal and Professional Digital Personas

Micro Persuasion (Free subscription) | 11/23/2009

"My job is really jumping on the social-media bandwagon and strongly encourages employees to use sites like Twitter and Facebook to help broaden our company’s brand and build a presence online. I’m really uncomfortable with combining my personal online life with my professional one, but no one else seems to mind. Can I push back or should I just go with it?" A reader question...

Seeing the World Through Other People's Social Eyes

Micro Persuasion (Free subscription) | 11/23/2009

To often in life, it seems, we forget that the people we interact with have their own lives . Their relationships have far more impact on their behavior than anything you or I might say or do. This is one of the tenets of The Four Agreements . Nowhere is this more important than in public relations. PR is a lot more about psychology than a lot of people realize. Regardless if you're trying to influence...

The Apple "Tablet" and Chrome OS are Meaningless - the Phone is the Future of Computing

Micro Persuasion (Free subscription) | 11/20/2009

If you're paying any attention to the techosphere today there are two stories dominating the headlines. Both involve non-shipping products. First, Google showed off the first demo of its Chrome OS. Download Squad does a nice job breaking it down .... "So what exactly is Chrome OS? It's an operating system based on a web browser called... Google Chrome. The idea is that you won't have to (or be...

Ten Common Phrases That Could Soon Be History

Micro Persuasion (Free subscription) | 11/18/2009

Earlier this week Oxford University Press declared "unfriend" its word of the year . This got me thinking... now that we are entering an era of media reforestation what common phrases could soon be history? Here's 10 that I came up with. You may disagree but I believe all of these have faded or will be gone soon. (All images are from Flickr via Creative Commons and are credited.) Permalink...

Google Fast Flip Nearing Launch?

Micro Persuasion (Free subscription) | 11/16/2009

Google Fast Flip appears to be nearing a full integration into Google News. I wasn't able to replicate this in other browsers so right now this appears to just be a cookie test. Stories from Google Fast Flip started appearing at the bottom of my page - even when I logged out of my account. In addition, Google News searches now show links to Fast Flip results at the bottom of the page. This is visible...

Reviews Stripped from Google Search Options

Micro Persuasion (Free subscription) | 11/15/2009

I make heavy use of Google Search options in refining my queries. I was surprised this morning to see that the "reviews" option is now gone. This was one of the more handy features. Anyone have any insight here? Search Options before ( image via Search Engine Land ). Note under that "Reviews" is the last link under "All Results." And now today... Permalink | Leave a comment...

The Next Big Trend? It's All About Curation

Micro Persuasion (Free subscription) | 11/13/2009

Fact: Information sources are exploding. More information will be created in 2009 than all prior years. Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests. This is why I and others like Robert Scoble are really excited about digital curation . Facebook and Twitter lists are one level of curation. However, there are others...

Simple Security in Just Two Steps

Micro Persuasion (Free subscription) | 11/13/2009

It never ceases to amaze me just how careless some people are with their passwords. These days we all need to be smart and vigilant. Farhad Manjoo put together a simple way to secure your online accounts . It has only two steps. "Start with an original but memorable phrase. For this exercise, let's use these two sentences: I like to eat bagels at the airport and My first Cadillac was a real lemon...

Google Makes Two Ranking Changes Per Day

Micro Persuasion (Free subscription) | 11/11/2009

Satisfied with your Google ranking? It just may change before the day is out. Marissa Mayer on Google's race against spammers ... "We have two, three, five changes every week that are visible to the end-user in the user interface. We don't [publicize] the ranking changes. We are making changes to our ranking algorithm at the rate of two per day. Interestingly, some of our competitors haven't...

• An Interview with Google’s VP of Search Products & User Experience, Marissa Mayer - Resource Shelf

The Case for a Status Update a Standard

Micro Persuasion (Free subscription) | 11/10/2009

LinkedIn and Twitter announced a status update syncing arrangement yesterday. From LinkedIn ... "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."...

Around The Blogosphere 09 November 09

Dave Lucas (Free subscription) | 11/09/2009

My two trusty tools: the VM Kyocera Wild Card and the Fly Ying F003 . I added this photo in a re-post of my " World In Pocket " article on posterous, all about how mobile telephony is changing the way we exchange information. But it is so much more than that. The newest phones are like having a combination communications and entertainment center plus a computer that you can tote anywhere...

Five Incredibly Useful Things You Can Do Without Ever Leaving Facebook

Micro Persuasion (Free subscription) | 11/07/2009

I have been spending a fair amount of time on Facebook since they updated the news feed feature, mostly because I can get a quick read on what's new. I like how they show you "trends from friends." In the process, I am discovering that it's becoming a one-stop shop for many of my day-to-day activities. Here are five things that I recently found you can do right from within Facebook without...