redcatco (Free subscription) | 7 hours ago
Yesterday I joined Steve Lamb, Neville Hobson and a host of speakers at Dell’s B2B Social Media Huddle event. It’s always a bit nerve wracking taking to the stage after Neville and Steve, but good for getting the mental juices going – this time about making the business case for social media. Business cases discussions seem to [...]
Neville Hobson (Free subscription) | 11 hours ago
Content summary: Neville’s at the Social Media Huddle filing reports via iPadio; Michael Netzley’s report; Media Monitoring Minute; News That Fits: social websites like Facebook are signing on to new UK standards code for children, B2B companies are more active in social media than B2C companies, small businesses plan to increase social media spending in [...]
Neville Hobson (Free subscription) | 2 hours ago
News from computer maker Dell that attracted a lot of attention in the summer was their announcement that one Twitter account in the USA, the @DellOutlet handle, was responsible for driving over $3 million in sales. Today comes more such news from Dell on what Twitter is doing for the company, this time on a [...]
Steve's Social Media Soapbox (Free subscription) | 12/06/2009
Steve Rubel is SVP, Director of Insights for Edelman Digital, and a social media and marketing thought leader. I respect him tremendously. But when interviewed recently by Shel Holtz and Neville Hobson on their podcast For Immediate Release, he said something that disturbed me profoundly. He mentioned that he had given up his standard blog [...]
Neville Hobson (Free subscription) | 12/04/2009
Content summary: Vote for FIR at Podcast Alley; Shel’s in Chicago and Neville’s back in the UK; Dan York reports on live video streaming Barack Obama, new TweetDeck features, DailyShoot.com, and more; the Media Monitoring Minute with CustomScoop; News That Fits: Would you hire a "certified" social media consultant', Coca-Cola tries facial-recognition on Facebook, SEO [...]
Neville Hobson (Free subscription) | 12/02/2009
Plans for the Dell B2b Social Media Huddle, taking place on December 7, are almost complete. My co-organizer Kerry Bridge and I are expecting over 70 people to take part in this one-day mixed conference and unconference at Dell’s UK headquarters in Bracknell. As part of our overall prep, we asked participants to take a short [...]
Neville Hobson (Free subscription) | 12/01/2009
Content summary: Neville’s in Las Vegas; no report this week from Michael Netzley; the Media Monitoring Minute from CustomScoop; News That Fits: Twitter inspiring more to go mobile, new research from Econsultancy shows opportunities in UK for social media, one bad tweet can cost 30 customers, more women than men use social networks says Pingdom [...]
Neville Hobson (Free subscription) | 11/28/2009
A bit of a dramatic headline, perhaps, but Sin City aka Las Vegas, Nevada, USA, is where I’m headed on Sunday morning on a Virgin Atlantic flight where I’ll be for most of next week, back here in the UK on Thursday morning. It’s been a few years since I was last in Vegas. Each [...]
Neville Hobson (Free subscription) | 11/28/2009
If you listen to FIR episode #504, you’ll hear a report filed by a new correspondent – long-time listener Mark Story who’s based in Washington, DC. Mark is Director of New Media at the US Securities and Exchange Commission. He’s been the architect behind some interesting public experimentation with social media by the SEC including [...]
Neville Hobson (Free subscription) | 11/27/2009
I agree with Stephen Waddington: if you’re in PR in the UK, Econsultancy’s Social Media and Online PR Report is essential reading. I’ve not yet read the detailed report, published earlier this week, just scanned through the extract freely available on Econsultancy’s website. Plus I’ve absorbed some of the commentary posted by PR influencers such as [...]
Neville Hobson (Free subscription) | 11/26/2009
Content summary: Happy Thanksgiving to our US listeners; welcoming Mark Story as an FIR correspondent; we’re going to try Jeremy Hague’s Vodburner app for Skype video calls; Dan York reports on Google Wave and LinkedIn APIs, and has a neat TweetDeck tip; the Media Monitoring Minute with CustomScoop; News That Fits: When the plug is [...]
Neville Hobson (Free subscription) | 11/24/2009
Earlier today, I updated a new program I’m trying out – Seesmic for Windows, which I wrote about last week. After the installer had updated the app, I launched it but got an alert from Norton Internet Security 2010. Up popped a security dialog saying “A program is behaving suspiciously on your computer. We recommend that [...]
Neville Hobson (Free subscription) | 11/23/2009
Content summary: FIR Interview with Tac Anderson posted; the Media Monitoring Minute with CustomScoop; News That Fits: Texas hospital puts social media front and centre in Fort Hood shooting crisis, "Facebook for business" coming soon from Salesforce, Goldman Sachs’ expensive and poorly-thought-out PR initiative, when too much information is bad for the office, the coming [...]
Neville Hobson (Free subscription) | 11/23/2009
A conference report with a difference, created by John Moore – a deck full of comments by participants at the WOMMA 2009 Summit last week on points of interest from their individual perspectives on presentations and keynotes, all told in 140-character bites posted to Twitter. As John describes them: talkable tweets. Talkable Tweets from WOMMA's 2009 Summit View [...]
Neville Hobson (Free subscription) | 11/22/2009
I bought a new pair of shoes last week, a pair of Anatomic Gel slip-ons. The overall process, from first contact with the eventual retailer to delivery, was so outstanding that it’s the type of experience you really want to tell people about. I’d seen these particular shoes in the Jones the Bootmaker shop in [...]
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