A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless...
Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. Well it’s...
Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether...
Episode #64 - October 30, 2009 (Episode Length: 24 minutes, 43 seconds) Intro How to interact on Twitter: @ karenrubin , @ mvolpe and @ PaulDunay with www.HubSpot.tv in your tweet. Subscribe in iTunes: http://itunes.hubspot.tv Guest: Paul Dunay Book Giveaway! Go to Facebook.com/FBMarketingForDummies ! Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing...
Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point . And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations...
Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try! It all started Friday, Oct 23rd when my wife came into the house and said “oh yeah, I think your books have arrived – I saw a whole bunch of boxes out by the garage”....
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information? That’s right – the Internet – most likely Google but...
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom's Facebook...
The Young Professional Blogs Aggregator (Free subscription) | 10/19/2009
Today, I spoke to Dharmesh Shah, who is a co-founder at Hubspot and co-author of Inbound Marketingting: Get Found Using Google, Social Media, and Blogs. In this interview Dharmesh goes over what inbound marketing is and how it differs from outbound marketing, results he’s seen from pushing content out through social media tools, and more. How [...] Related posts: Personal Branding Interview:...
Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. A good Social Media strategy starts with looking at what Conversations you want to engage in, what...
as in Social Media Optimization? Then check out Paul Dunay's latest post at Buzz Marketing for Technology. Aptly named 5 Rules of Social Media Optimization (SMO). Here is a brief excerpt: Search Engine Optimization (SEO) for websites has been honed into a fine art and while I believe in the power of ...
1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans. I don't...
We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still playing catch up and will be for a while since we are still...
The Young Professional Blogs Aggregator (Free subscription) | 09/30/2009
This is part 3 in the “Personal Brand Audit” series. Feel free to start at the beginning with Part 1: LinkedIn Audit and Part 2: Facebook Audit. Google is today’s instant reputation check Google is how we find out more about people: first dates, business partners, celebrities, clients. It’s fast, easy, and objective. That’s why controlling [...] Related posts: Personal...
Look for a flurry of blogs next week, on Brain Based Biz, directly from the Blogger's Hub at the World Business Forum . I look forward to the energy of exchanging ideas as world business leaders speak. More than 50 of the leading business bloggers will bring inspiring ideas from the main stage and surrounding events to life for the global business community. 4,000 executives gather for two incredible...
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