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When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge. Several good books have been written about this topic by some really smart people. But when doing some data mining on my blog using a new tool called SM2 from Techrigy (special thanks to them for...
Blogger Paul Dunay recently recorded a podcast interview with Jim Calhoun, CEO of WOMMA member company Popular Media, discussing what companies can do to make their buzz marketing programs really engaging. According to Jim, the foundation of a great buzz campaign starts with two important pieces: Whatever shape it takes, make your message fun to share and make it fun to get. Jim also talks about common...
File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io . Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" - consumers control how and with whom drops are shared. Drop.io never requires any...
Sitting in on a PR meeting last week I was pondering the thought of my internal consulting teams starting to blog and participate in social media when someone from across the room said Social Media is more relative to the younger demographics we have in our organization. Of course the more seasoned veterans of my team all pointed to me as the NON example of Social Media being age related (don’t go...
Twing.com , a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests. While blogs and social media have become increasingly common...
It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should give to each of them. While not plagiarizing them outright – I think I have adapted them to things I have...
Does sales really care about leads? Maybe not. If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the equally valid perspective of their sales counterparts. This can...
Paul Dunay, the Director of the Global Field Marketing for BearingPoint in the United States, interviews Adam Lavelle, Chief Strategy Officer of iCrossing here. They discuss the pre-Search and post-Search society and its current transition. Lavelle and Dunay call traditional search engines “reputation management systems”. Lavelle predicts that methods of search for the average consumer [...]
Rather than storing data and software applications down the hall in your office or in a big data center – there is a shift towards storing them on the web. And that’s the shift that Nick Carr has built his book upon. We (America) need to jump on this paradigm shift to reduce costs in this post Sarbanes Oxley and difficult economic environment if we want to gain competitive advantage for ourselves and...
Paul Dunay has finished his Reputation Management for New Media Survey and you can now download the report–for free! Finding useful stats on for online reputation management can be a chore, so I’m excited to get some insight into how companies are preparing, or not preparing. Some highlights include: 53% of companies are making reputation monitoring a strategic [...]
Paul Dunay has put out an interesting (I think) Online Reputation Management Survey. I say "I think" because there's no detail about the methodology, there's no guarantee that the data is at all reliable. Be that as it may, it...
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer. My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) just aren’t adequately prepared for an online reputation crisis. Dell wasn’t, Wal-Mart wasn’t. If...
B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media. In my opinion, Social Media doesn’t easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn’t mean they want to buy anything, but it does mean they have engaged with your brand. In fact the stats show that certain forms of...
Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage rate! Studies have shown that a NON protected PDF will get as high as a 20X greater download rate. But...
It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population -- almost 217 million people! For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours a day but all that has changed. The market has been embraced much more by women and the age range has expanded...
