The Economist (Free subscription) | 13 hours ago
More than ever, media is diverging into blockbusters and niches—with everything else struggling JOE SWANBERG makes films about the romantic lives of young urbanites. He shoots quickly with a digital camera and asks actors to wear their own clothes. His films, which tend to cost between $30,000 and $50,000 to make, are almost never shown in cinemas. Instead they are available on pay-television...
Eyeteeth: A journal of incisive ide (Free subscription) | yesterday
I curated the new edition of Add-Art , a free Firefox extension created by artist Steve Lambert that replaces online ads with art. With Black Friday a few days away, I selected work from Chicago photographer Brian Ulrich 's "Dark Stores" series. Featured works include: Worcester Mall , Shapes , JC Penney, Dixie Square Mall , Metro North Mal l , Circuit City , HH Gregg , and a previously...
Hitwise (Free subscription) | 11/25/2009
Last week I spoke at Search Engine Room in Sydney and presented some of the trends we are seeing in how Australian’s interactions with search Engines are changing. There has been a global trend that my international colleagues have been reporting on for some time – the lengthening of search terms. The above chart compares the week ending 14 November with the corresponding week in the previous...
Search Engine Watch Blog (Free subscription) | 11/24/2009
Two weeks ago, I commented on Rupert Murdoch's threat that News Corp. was thinking of blocking Google from being able to search its Web sites: " Murdoch to Google: Drop Dead ." Now it appears that Microsoft and News Corp. are talking about a deal that would involve News Corp getting paid to prevent its news content from being indexed by Google, Google News, Yahoo! and Yahoo! News and only...
WebPro News (Free subscription) | 11/24/2009
After all is said and done Rupert Murdock may still be seen as the sly old fox that really knew best. Many bloggers and journalists have pounded the insanity of Murdock's suggestion that News Corp publications might strike an exclusive indexing deal with Bing and delist itself from Google's search engine. However, what if Murdock was really only talking about the Wall Street Journal and not all News...
broadstuff (Free subscription) | 11/24/2009
Last night there was a Debate at the House of Commons (In the Mother of All Parliaments) with the intriguing title: "In digital, data is the only currency" It was sponsored by the IAB , and proposing it were Matt Brittin MD of Google UK and Louise Ainsworth, MD of Neilsen EMEA, and opposing were Graeme Hale MD of Interbrand and Mark Cridge, MD of Glue. Chair Cheryl Gillan MP bigged them up...
All About Jazz (Free subscription) | 11/24/2009
Kyle Bylin, Associate Editor
 For those who came of age just before the rise and fall of Napster, what music they listened to depended greatly on where they were from, who their friends were, what their parents listened to, and, above all, it was primarily determined by the "tyranny of geography."1 Such tyranny, Chris Anderson suggests in The Long Tail, made it so fans only had access...
Daily SEO Blog (Free subscription) | 11/24/2009
Posted by randfish The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise (about 1 year old, but still highly relevant) showing off just how substantive the long tail can be. Bill Tancer's...
The Gong Show (Free subscription) | 11/23/2009
Microsoft is considering paying News Corp to de-list itself from all search properties other than Bing. This news alone is not that interesting, as I have no desire to search MySpace, the Post, the WSJ, etc… But, it begs the question does any content owner have valuable enough content to justify deliberately de-indexing and attempting to charge for the right to index the content? As I run through...
Random Acts Of Reality (Free subscription) | 11/23/2009
I'm a massive fan of Charlie Stross and, while I've been wanting to write about the insanity that is the Digital Economy Bill, I think that he has hit the nail on the head. I'm reproducing his whole article because I believe that it is important to get this message out there, and I hope he doesn't mind that I want to make sure that people read his article and aren't put off by having to follow a link....
broadstuff (Free subscription) | 11/23/2009
Calling the Zenith of any growth curve is always hard, and calling the Zenith of a smart company like Google is one of those "gulp" moments, but I think we are now in sight of it - for 4 reasons: Firstly, the Content Owners are starting to organise themselves. In the recent brouhaha over instream Ads on Twitter, the Ad.ly CEO wrote a defence of the practice. Overall its a seductive hymn for...
David Seah (Free subscription) | 11/22/2009
I had dinner with SXSW buddy Britt Raybould last night, and during our conversation I finally put into words something that's been on my mind: an "alternative economy" that I sense I'm being drawn into. This is the larger pattern behind trends like DIY, Social Media, Open Source, Crowd Sourcing, CSAs, NPR, non-profits, BarCamp, PodCamp, independent film and music, idling, global microbranding,...
Licence to Roam (Free subscription) | 11/22/2009
WARNING: Liveblogged and not checked While the industry discussion has meandered from questions surrounding the validity of the ‘Long Tail’ to a debate about the notion of “free” and the generation of value itself – viable business models have begun to emerge. In these models, fan communities continue to figure prominently, as do monetized value networks [...]
Savage Popcorn (Free subscription) | 11/21/2009
This is going to cripple the long tail of the creative sector — it plays entirely to the interests of large corporate media organizations and shits on the plate of us ordinary working artists. - Charlie Stross on the UK Governments Digital Economy Bill
Out of My Gord (Free subscription) | 11/19/2009
Originally published today, November 19, 2009 in MediaPost's Search Insider. Avinash Kaushik, Google's Analytics Evangelist, will be kicking off the Search Insider Summit in just two weeks. I had the opportunity to chat with Avinash last week about what might be in store. As anyone who has heard him before would agree, it won't be-sugar coated, it will be colorful and it will probably wrench your...
The 3 latest articles published by users on The Long Tail :
ugg5220 | 09/21/2009
The tattoo of the dragon means a lot about how you feel. Are you defensive or offensive? Are you aggressive or more timid? Do you want to show anger or humility? These are some of the moods that can be shown with different poses. By the beautiful pictures, you will be favored in buying cheap UGG classic cardy boots . Color...
Zack Brandit | 06/29/2009
B rand-advocate, evangelist, ambassador, aficionado, etc. That’s a lot of names for one who tries to influence our purchase decisions. We listen to them, we sometimes trust them, but do we actually know them? Following a recent study by Mintel most American people who bought a product or service online did it based on recommendations by their friends and relatives; with other words someone they know...
blaneyw | 12/31/2008
It was the executive editor of Wired magazine, Chris Anderson, who first mentioned "The Long Tail" in an article published in 2004. He was writing about one of the most important aspects of successful niche marketing on the internet, o...
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