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The WebMarketCentral (Free subscription) | 11/23/2009
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix SlideSix...
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The WebMarketCentral (Free subscription) | 11/18/2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Personally, I believe...
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The WebMarketCentral (Free subscription) | 11/17/2009
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI...
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The WebMarketCentral (Free subscription) | 11/16/2009
What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so...
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The WebMarketCentral (Free subscription) | 11/11/2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results?...
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The WebMarketCentral (Free subscription) | 11/10/2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly...
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The WebMarketCentral (Free subscription) | 11/09/2009
Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to...
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The WebMarketCentral (Free subscription) | 11/05/2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics? Find the answers to these questions and others here in...
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The WebMarketCentral (Free subscription) | 11/03/2009
It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites . Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions....
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The WebMarketCentral (Free subscription) | 11/02/2009
Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. In this environment, what are the three or four areas where marketers should focus scare resources ? One area clearly is organic search...
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The WebMarketCentral (Free subscription) | 10/26/2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully?...
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The WebMarketCentral (Free subscription) | 10/22/2009
Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. While it's not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons. First is the...
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The WebMarketCentral (Free subscription) | 10/21/2009
Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation? Low-cost video production? Social media analytics? Find them all and others here in the first set of the best...
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The WebMarketCentral (Free subscription) | 10/20/2009
In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. To learn more, I spoke with John...
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The WebMarketCentral (Free subscription) | 10/19/2009
How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts...
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