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How do you come up with a great blog name? What's needed—beyond unique and useful content—to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business....
The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from...
Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. There are, however, certain characteristics that will either increase the odds of viral success,...
This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. (And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time...
Here are more of the most useful business, social media and web marketing tools of 2008. Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more. Surf Canyon Surf Canyon is a broswer plugin for Firefox...
Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone. (Okay, there's also Pownce , but Twitter is better .) Self-described as simply a real-time short messaging service and often referred to a microblogging...
The presidential election now upon us offers an interesting contrast in marketing approaches. One candidate is all about brand, image, and soaring rhetoric that appeals to the heart. The other is (significantly) less flashy but appeals to our more practical side. He's the candidate of rational, "value" buyers who carefully consider the offerings then choose the one that offers the greatest benefit...
When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. How to Optimize for Google...
Between the two of them, John McCain and Barack Obama will spend close to $400 million trying to convince you to vote for them next week. Four hundred million dollars. One would think, with that kind of money to spend, their marketing would be a whole lot better. I decided to save all of the direct mail I received from one of the candidates for a while, just for the heck of it. This is three weeks'...
In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons...
What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles...
LinkedIn yesterday announced a new service that enables market researchers and investors to conduct market intelligence research using LinkedIn’s network of over 30 million professionals worldwide, approximately half of whom are IT and business decision makers.The news was quickly picked up by numerous bloggers including Doug Caverly , Bill Holmes and Layne Salter (an indication of how adept the PR...
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or...
In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. (Okay, I take that back; in an ideal world we'd all have movie star looks, be in Olympic athlete condition, and have the net worth of Larry Page , so none of us would worry about arcane things like SEO. But I digress.) In the real world, however,...
How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of...
