The Paradigm Shift (Free subscription) | 11/18/2009
In the next half hour we will start serving ads from our own self service advertising platform located at ads.pof.com Our ads are in the same format as the facebook ads so it should be pretty easy for advertisers to use the same format. We are different from nearly every other ad platform. Instead of guessing at who [...]
Online Personals Watch (Free subscription) | 11/13/2009
OPW - Nov 13 - October’s unique audience rankings from Nielsen indicate that C-date is continuing to flirt its way into the hearts of daters across Europe. The casual dating site maintained its #1 position in Spain with a unique audience score of 449k. However, C-date also grabbed third place in both France (1,195k) and Switzerland (55k) after not making the top three in either country during...
Online Personals Watch (Free subscription) | 11/10/2009
OPW - Nov 10 - Hitwise tracks total site visits, and the organization’s rankings are in from October. PlentyofFish remained #1 with Americans, followed in order by Match, Singlesnet, Yahoo Personals, DateHookup, eHarmony, Adam4Adam, TRUE, SeniorPeopleMeet and BlackPeopleMeet. Yet while the waters were mostly calm in the U.S. market, Shaadi was busy making waves in other countries. The Indian...
Corante (Free subscription) | 11/10/2009
Over the weekend I tossed DownToEarth into the Tech Crunch Deadpool. I hope that STiR, stays alive longer than DTE, which was with us for a little less than a year. STiR’s web page titles say “Dance Clubs, Bars and Nightlife with reviews and recommendations from Stir.com”. The jump from upstart PlentyofFish competitor backed by [...] Related posts: Match.com Goes STiR Crazy, Gets...
Online Personals Watch (Free subscription) | 10/16/2009
OPW - Oct 16 - comScore, which measures total unique visitors, has released their iDate rankings for September. Not only did Singlesnet hold strong at #1 (3,713), but the site actually saw an increase of nearly 450 unique visitors from August. Meanwhile, Yahoo Personals experienced a major downturn, falling from #2 to #4. The site hauled in only 2,705 unique visitors in September versus 3,132 in August....
Online Personals Watch (Free subscription) | 10/13/2009
READWRITE WEB - Oct 13 - A new report by Openwave shows that four of the top ten domains accessed via mobile devices are social networks Facebook and MySpace, Myxer, a ringtone creation and sharing site, and PlentyofFish. Oddly, the chart shows that MySpace beat out Facebook. Recent numbers from Compete showed MySpace traffic dropping from 55.6M unique visitors in August to 50.2M in September. Meanwhile,...
Adaptation Dating Blog (Free subscription) | 10/13/2009
OPW - Oct 12 - The Hitwise rankings are in for September. PlentyofFish , Match.com , Singlesnet , Yahoo! Personals and DateHookup.com remained in their respective slots in the top five. eHarmony moved into the #6 position, bumping gay dating site Adam4Adam down a notch. TRUE stayed true at #8. SeniorPeopleMeet jumped up two spots to #9, just ahead of fellow People Media site, BlackPeopleMeet . In...
Online Personals Watch (Free subscription) | 10/01/2009
THE PARADIGM SHIFT - Sep 30 - Google has added view through conversions to google adwords today. I’ve long used view throughs as click throughs are absolutely meaningless. Plentyoffish's users spend 10’s of millions on other dating sites every month and now using view thoughs other dating sites can find out just how much they are really making advertising on plentyoffish.com. FULL ARTICLE...
Corante (Free subscription) | 09/24/2009
Markus at Plentyoffish let me know about his post today, Worlds top dating sites for August from comscore. I’ve stopped using paid dating sites for a few months to gauge firsthand how effective free dating sites are. Basically I’ve been on Facebook dating apps, Plentyoffish and OKCupid. Someone asked me about mobile apps recently. I personaly [...] Related posts: Plentyoffish Offering Paid...
Online Personals Watch (Free subscription) | 09/17/2009
June 2009 OPW News Summary from Mark Brooks on Vimeo. This is actually the news for June. We're playing catch up. For the full experience, please click here for the hi-res version. July and August are in process. Here's the news we cover for June. - eHarmony survey finds 51% of single parents believe that they and their children are better off emotionally when the parent is in a committed relationship...
Adaptation Dating Blog (Free subscription) | 09/14/2009
MARKETING PROFS -- Sep 10 -- Online dating sites figure prominently in the list of top 15 lifestyle-related websites, in addition to blogging, children's, and miscellaneous other sites catering to niche audiences, according to Hitwise. Plentyoffish.com , Singlesnet and Match.com took three of the top five spots, with Plentyoffish.com holding a commanding lead. FULL ARTICLE @ MARKETING PROFS Sep 10,...
Corante (Free subscription) | 09/12/2009
There are a lot of people making major dollars as dating site affiliates. I believe that the founder of PlentyofFish, along with several others, got their start as affiliate marketers. I predict that at some point affiliate marketing will replace the current resurgence in starting new dating sites. We’re already seeing this with networks such as [...] Related posts: Myematch affiliate policy...
DUD Rock! (Free subscription) | 09/06/2009
I haven't blogged about this but on Lisa B's (Sam's girlfriend) birthday there was a development involving me, my so-called "best mate" and "blogging brother" Christian and my slutty ex girlfriend Helen. Not gonna go into details but we haven't spoken to each other in over a month now. Because of these complications it lead to some pretty stupid, unneccesary and desperate actions...
Traffick (Free subscription) | 08/24/2009
As an avid watcher and sometimes participant in the Toronto startup scene, I was excited to hear today's announcement that local search provider Canpages acquired Gigpark , a social networking platform that helps consumers recommend service businesses to like-minded friends. Canpages has been on the acquisition trail, making other small acquisitions of late, including what was left of Ziplocal after...
Corante (Free subscription) | 08/21/2009
Saw this on Plentyoffish. Somewhere, somehow, someone thought that this was an appropriate ad to run. I am compiling a list of marketing companies currently working with dating sites. What firms have extensive experience in the online dating industry? The opportunity is not competitive with dating sites directly. Let me know. Quick shout out to our [...] Related posts: Online Dating Insider Consulting,...
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