Net Business Blog (Free subscription) | 08/27/2008
I have always been a big fan of Seth Godin (I have written it a few times in this blog).Why I like him so much? The primary reason is - he is an idea man - he can think - he can add new perspective to a common story. And if you are smart enough, you can learn a lot from those interpretations. In last couple of posts I have been talking about recent changes in online advertisement industry - mainly...
Adotas (Free subscription) | 08/27/2008
ADOTAS – Microsoft is joining the ignominious ranks of Google and Yahoo with a click fraud suit of its own, Mediapost reports. An interactive advertiser in Florida, Interactive Retail Management, alleges Microsoft billed it for invalid clicks. The trouble began when Interactive Retail started doing business for the online store alle Fine Jewelry, which placed PPC ads on MSN shopping sites, Mediapost...
WebProNews Video Blog (Free subscription) | 08/27/2008
No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences....
Marketing by Permission (Free subscription) | 08/27/2008
Surely not, I hear you cry. Not Seth Godin. But it is for you to judge. In "Ads are the new online tip jar", Godin advocates clicking an advert every time you read something good on a site or a blog. "If you like what you're reading, click an ad to say thanks."That's what he says. And he justifies it for his blog by saying: "I can say this because there are no ads here" (meaning his own blog.
SunbeltBLOG (Free subscription) | 08/23/2008
Marketing uber-guru Seth Godin blogs: Ads are the new online tip jar "I never click on ads." It's almost a badge of honor to say that. The subtext is, "I'm too smart/busy to waste my time doing that," or perhaps, "I don't want someone to sell my attention." But the real effect is that you're starving great content. I can say this because there are no ads here but, If you like what you're reading, click...
Seeds of Growth (Free subscription) | 08/22/2008
My last post about ads as tips led to a firestorm in my inbox, so a few thoughts: 1. I'm not suggesting click fraud, far from it. Just as you're more likely to go to a restaurant that advertised in a magazine you like, you're more likely to click on an ad that lives on a relevant page you liked. Click fraud is a whole different game (primarily because the clicker benefits). 2. Much more important...
Revenue Source (Free subscription) | 08/22/2008
Seth Godin posted a message to his blog today, “Ads are the new online tip jar,” where he encourages site visitors to click on ads when...
BlogStorm (Free subscription) | 08/22/2008
Seth Godin has come up with an interesting post today encouraging internet users to reward great content by clicking on Adsense ads to say thanks.
Market Wire (Free subscription) | 08/19/2008
MOUNTAIN VIEW, CA (MARKET WIRE) According to research conducted by click fraud experts at Anchor Intelligence, Internet Protocol (IP) address blacklisting is not an effective long-term solution for eliminating click fraud. A comprehensive click fraud solution must leverage the behavioral and reputational characteristics of traffic in real-time.
Inbox Robot: Swiss Reinsurance News (Free subscription) | 08/14/2008
A band of wily European performance artists say that for more than two and a half years, they have used an ongoing Google click fraud ...
The Register (Free subscription) | 08/13/2008
Click bots shovel stock into secret Swiss bank For more than two and a half years, a band of wily European performance artists has used an ongoing Google click fraud scheme as a means of acquiring hundreds of shares in Google stock. With this ingenious online ploy - dubbed Google Will Eat Itself - Hans Bernhard and his cohorts hope to eventually buy the entire company and turn it over to the people.…...
Afrigator (Free subscription) | 08/10/2008
Some examples of click fraud : - A publisher clicking on his own ads, or encouraging clicks on his ads - Users or family members clicking to support the site / publisher - Third-party programs with user incentives, such as paid-to-click services and click-exchanges - Automated clicking tools, robots, or other deceptive software Everyone who starts using Adsense, will give one of their own adverts a...
Inside AdSense (Free subscription) | 08/08/2008
We often receive questions from new publishers about what these two terms mean, and we'd like to help you understand the difference. Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These include extraneous clicks without any value to the advertiser, such as the second click of a double-click....
SEOCentro - SEO News (Free subscription) | 08/05/2008
Stumbled upon this salary benchmark information on Indeed.com. No mention of benefits, but $93K to click? Not bloody likely. Sounds like click fraud perpetrators are scamming the clickers as much as they are search engines and their advertisers.
Microweb News (Free subscription) | 08/01/2008
Google announces to stand at from March advertisers closed to hold a so-called black list with ip-addresses by. As an advertiser can block particular ip-addresses. if an advertiser of opinion is that clicks from a particular ip-address do not lead till sale can they [...]
