Media News (Free subscription) | 11/08/2009
... to live ratings and thus to ad revenue. “The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.”"
Carson's Post (Free subscription) | 11/02/2009
The idiot box is being watched by an astonishing number of idiot. Get this: nearly 50% of people who watch delayed shows on their DVR’s don’t fast-forward through the frigging commercials. They watch them! No kidding. “The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat, in this [...]
HolyCoast.com (Free subscription) | 11/02/2009
... to live ratings and thus to ad revenue. “The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.” Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen,...
TalkLeft (Free subscription) | 11/02/2009
... to live ratings and thus to ad revenue.“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn't.” [. . .] “It's completely counterintuitive,” said Alan Wurtzel, the president of research for NBC. “But when the facts come in, there they are.” Almost across the board, the gains...
Vox Verax (Free subscription) | 11/02/2009
... to live ratings and thus to ad revenue. “The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.” (More here.)
Below The Beltway (Free subscription) | 11/02/2009
... significantly to live ratings and thus to ad revenue. “The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.” Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of...
New York Times (Free subscription) | 11/02/2009
... significantly to live ratings and thus to ad revenue.“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.”Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers...
New York Times (Free subscription) | 11/02/2009
... significantly to live ratings and thus to ad revenue.“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.”Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers...
New York Times (Free subscription) | 11/02/2009
... significantly to live ratings and thus to ad revenue.“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.”Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers...
New York Times (Free subscription) | 11/02/2009
... significantly to live ratings and thus to ad revenue.“The DVR was going to kill television,” said Andy Donchin, director of media investment for the ad agency Carat. “It hasn’t.”Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers...
